Sales Copy

So, I hear you’re writing the script or making cue cards for your first sales video. 
Are you remembering not to just list off a bunch of features? 
Remember, the sound of bubbles sells more soda than the ingredients label. 
You have a unique opportunity through the video to connect with your audience on an emotional level. 
Make sure you are using this to your advantage. 

Identify with them and their problem;offer your personal solution, remind them how bad it is, help them to imagine how good it could be, and how much worse it will get if they let your offer slip on by! 
Of course, to evoke these kinds of deep emotions, and say the things that will make them feel hungry, thirsty and achy inside and all over for your products and services you'll need to use words that pack a punch! Which you can find by googling.