Monday, 14 August 2017

3. Become a Featured Expert Columnist.




We all know about article marketing. Yes, it’s an effective way of generating traffic to your website over time.  

However, a much more direct way of getting your website in front of your target market is by doing something a bit more targeted than traditional article marketing. 

Basically, we’re taking out the middle-man and going directly to the sites we want to have our articles published on. But, with a twist. 

Now, I’m not knocking EzineArticles.com or Isnare.com. They are both fantastic. However, they are also BEASTS of websites. How do you get noticed in such a crowd? 



• Yes, you can write excellent articles.  • Yes, you can work on writing the best headlines possible.  • Yes, you can play with long-tail keywords.  

But, there is an easier way. In addition to writing and submitting articles to the big sites, hook up with a website that is in your niche and become a columnist for that site. 

I’ve got to tell you that I have several columnists for my niche websites and it’s actually quite difficult to find people that are willing to do this. It’s insane that I have to look so far and wide to find writers who are willing to stick with a schedule and give me articles on time. 

What do they get out of it?  

• Exposure to their target market forever. (As my site grows, their exposure grows.)  • Guaranteed publishing on a targeted website for each article. (Assuming it’s a good article, of course.) • Exposure on a high traffic website that has some great Search Engine rankings.  • Exposure in my ezine and possibly autoresponder as new articles are added.  • Exposure on my blog.  

What do I get?  

• Fresh, unique, quality content. (This is much better to me than using PLR articles or hiring a ghostwriter, because I’m finding experts who know the topics inside and out.) 

Of course, the writers may also write and submit other articles to the big directories, but they know that the ones they submit to me are for my sites only. 


 So, if you’re looking to get some serious exposure in front of the exact people who buy your products or services, then I’d say to start searching google for people who are reaching those people already. Once you find a great content site, offer to provide them with regular articles.  

If they say “no” then keep looking. 

Things to discuss in advance before agreeing to be a Columnist: 

1. Where your articles will be published. 

2. If you can have a graphic by your articles. (Many newspaper columnists have their photo by their byline.) 

3. How often you’ll be writing (weekly, monthly, etc). 

4. Length of articles. 

5. Your deadlines. 

6. How many links you can include in the bio. (Your advertising.) 

7. Advertising that will be on the page (other than yours). 

8. Copyright. You retain copyright to your own article, even as it’s published on the other site, just as you would with an article directory. 

9. If you may use the content in eBooks or reports, but not published as an article on other sites. 

10. If you’ll have exposure on other areas of the site, in the ezine, or linked from a related blog as an expert. 

11. And you’ll want to make sure that your articles are NOT coded with a  “nofollow (Many website owners use “nofollow” tags. You do not want this on your links.) 

Remember, when negotiating with the website owner be easy to work with. When coming to an agreement, remember that most article directories (like ezinearticles.com) do have advertising in and around your articles, too. So, work with the publisher and be flexible. I’m sure you can come up with a win-win for both of you. 

Hot Tip!  You may be able to also turn the articles into a pdf report that you can then offer as a tool for your affiliates in your affiliate center.  

Friday, 11 August 2017

2. Online Radio & Podcast Interviews



Imagine being a talk show host for a weekly podcast. What’s the one thing you need every single week? Guests. Lots and lots of expert guests. 

You think finding content for your website is hard? Trying pinning down guests each week for interviews. My good friend, Kelly McCausey, has been recording an online show since 2003 – every single week at WAHMTalkRadio.com  That’s a lot of guests.  

I recently interviewed Kelly to ask the question “What makes a good guest and what makes you want to invite someone back?” 

Here are some pointers to increase your odds of getting on a show and being asked back: 

1. Actually listen to the show a few times before even thinking of contacting the host as a potential guest. Make sure your concept fits into the market that the show reaches. If the show is about Health, then don’t pitch your candy-making cookbook on there. 

2. Do something newsworthy or interesting. Are you having a special event for charity? Have you recently won an award? If your idea is timely, you’ll stand out and the host may contact you sooner rather than later. 

3. Have something interesting to say. If you just plan to talk about your products, then don’t ask to be a guest. Buy an ad instead. 

4. If you have sample interviews or media exposure, tell the host about it in your inquiry letter. Direct her to your media page where you link to past interviews, if you have them. 

One Good Turn Deserves Another 
With the Host or Hostess giving so much to you, what are you expected to do in return?  

• Provide a list of questions in advance

.  • Send a sample of your product to the host before you appear on the show.  

• Tell your newsletter list about the interview and where to find it. Your host will be more likely to have you back if you are willing to publicize your interviews.  

• Blog about your interview. 

• Be a gracious guest and be sure to say “Thank you” when the interview is over. (A gift is also nice.) 

Hot Tip!  You may also ask the host for a copy of the interview that you can add to your affiliate center. 

Monday, 7 August 2017

1. Blog Contests



Contests are nothing new in the online world. Many people have been using contests to get free web traffic for years. However, there is a slightly new twist since the blog revolution that has made running a contest much more effective and fun. 

The concept is the same. You come up with a prize (or many prizes) that would be appealing to your blog readers. Of course, offering your own product as the prize would be preferable since you can mention it on your blog (so everyone who sees your contest will also see your product link). But, if you don’t have your own product, you can easily ask around and find people who will donate. 



Once you have your prizes, the fun starts. You have several options for your contest. 

1. If your goal is to get people to interact, ask your readers to post a comment to win.  

2. If your goal is to get incoming links to your blog, and, if your readers are bloggers themselves, ask your readers to blog about your contest (on their blogs) and then comment to let you know they did it. 

3. If your goal is to get to know your readers, ask them to complete a survey to win. 

4. Or a combination of the items above. 

Immediately after you post your contest, send a mailing to each of your ezine lists, letting them know about the contest. You’ll want your loyal readers to have the opportunity to win.  

Note: If you don’t have your own lists yet, you’re missing out on big profits.  Learn how to get started with this amazing course: 
 www.ListProfitSystem.com

Next, contact your circle of influence (your friends) and let them know about your contest. Offer to do a blog post swap. If they’ll blog about your contest, you’ll owe them one the next time they have something they want to spread the word about.  

Then, go and submit your contest to all of the contest websites. Yes, there are sites that list contests and free offers. This is obviously more effective in certain niches than in others, but it is free exposure to your contest. (Search google for “submit contest” & “submit sweepstake”.) 

Of course, if you really want good mileage for your contest, you can also post on message boards in your niche with the signature pointing to your contest.  

If your wheels are turning… you’re probably also thinking of the possibilities of offering your product or service as a prize to a popular blog in your niche and asking them to run the contest. ;)  Good thinking. It works both ways! 

Friday, 4 August 2017

7 Totally Free Ways To Get More Traffic

Traffic, traffic, traffic. 

Web traffic makes the world go ‘round. We all want it. We all need it. So, let’s go and get it! 



I was chatting with some friends and they asked me…  

“Nicole, what are some more ways to get free traffic? And it can’t be the usual stuff like article marketing or advertising.” 

I grabbed a notebook and started jotting down ideas. I stopped when I quickly reached 26 ways to get web traffic. And, then I narrowed it down to 7 of my favorites to keep this short and easily digestible.   

Many of these ideas are not revolutionary new “secrets”, but I also doubt that you’re using all of them, either. (Don’t feel bad. Most people aren’t.) 




All 7 of the ideas I’ve listed are effective methods of traffic generation that will also help you to be seen as more of an expert in your field. 

If you’re looking for ways to “game” the search engines… well, several will work for that, too, but that’s not what I’m looking to teach here. 

This is long-term traffic generation for people who are in it for the long-haul.  

If that’s you, keep reading coming up blog posts.

And, be sure to read all the way to the end, as best is saved  for last Post. 

By Nicole Dean 

Monday, 31 July 2017

CB Engine




CB engine shows you the new products and is an excellent tool to use if you want to focus on the new product releases. If you are going to work with Clickbank, which is a good first step into the affiliate arena, CB Engine should be one of the sites you bookmark and use.

It has a Brand New Products list, re-listed products with a ton of information to help you make an informed choice about the products you want to promote.

Each product, new and re-listed, has graphs and visual representations about the health and viability of the products.

There are a couple of ways to go about finding out more about the product or service you are about to promote. First, you can buy the product.

Whether it’s digital or tangible, buying and experiencing the product will usually make you a better promoter. However, with 10 products, that can become a bit pricey, so you may want to buy a couple products that you can afford, and look over the sales pages only of the remainder.

When looking over the sales or pitch page, you will want to think in terms of being a prospective buyer. Ask yourself some basic questions:
Does the page, headline and opening paragraph grab your attention.

Is the page easy to read in terms of colours, graphics and layout of the site.

Is the message being presented clear and concise and easy-to-understand.

Are there highlights of important facts, headlines to break up content and pictures that are relevant to the topic matter?

Does the page lead you to the logical conclusion where you want to buy the product?

All of these things are important and will make or break you when people come through your referral link. Having a page where you want to buy the product will generally translate to high sales conversions.

In that way, the traffic you drive to the product site stand a higher chance of buying in the end. If the page left you with a ho-hum, whatever feeling, it is probably quite possible that visitors arriving at the site will have the same reaction.

As you go about promoting your affiliate products, make sure that you keep track of the products that are converting well, and the ones that are not. When you have a hot product that goes warm and then cold, you need to be ready to get rid of it.

Earlier I told you not to get attached to a product or service. This is why. You have to know when to get rid of it.

Look at the choices you first made on Clickbank and ask yourself the questions from above. Are there any products that you might want to get rid of now?

Friday, 28 July 2017

CB Trends



The popularity, price and commission paid of the product is very important.

When it comes to popularity or gravity, unless you are already a Super Affiliate avoid the products with very high gravity (125+), because it means that the market will be highly competitive and the chances of you making sales will be decreased accordingly.

This applies only to Clickbank and not the other commission driven organizations.

In order to find out if a product is good to add to your affiliate arsenal, you will want to check it out at CB Trends (www.cbtrends.com) which is a free service that shows visual representation of what is on the Clickbank marketplace site making it easier to understand. 

There are some useful tracking tools that give you an easy way to see what is happening with the products you choose including:

             Popularity of the product

             Earning per sale

             Percent per sale

             Gravity

             Referrals

             Commission

If you take the visual representation, combine it with what you see on Clickbank’s Marketplace, you will have a good idea of whether the product you’re thinking about promoting is a good one.

Out of the 10 products that you pick to promote over time, you will want at least 6 of them to be popular.

You want to mix it up so that at least half of what you’re promoting is more competitive. The rest of the products should be up and comers, those products that are newer and building in the Marketplace.