Escaping the Effects

Since you first became interested in creating sales videos to increase your conversions, undoubtedly you've been spending a lot of time checking out the online - as well as doing some additional research on your own. 

Now it is time to do a reality check, and find out if this new passion for video is hampering your ability to get your daily to-do list done? 


No doubt, switching to video sales pages will increase your bottom line as long as making the switch doesn't cause you to neglect the other daily tasks that you need to accomplish. 
The trick, for any business owner in this the situation is to maintain focus on their core competencies, while still allocating time to explore and employ new strategies that create additional opportunities. 
Success as an entrepreneur comes down to learning how to budget your greatest but most limited resource - time! 

But you don't need me to remind you of how important time management is to your bottom line - or do you?... 

Can you remember a day this month that you went to bed feeling good about accomplishing everything that you set
out to do? 

Hey, I was once inspired by someone who challenged me by saying that, "Abraham Lincoln had only the same 24 hours in a day that you have - now, how much are you going to accomplish today?" 

Well, I can easily imagine the United States being a lot different and probably smaller today if old Abe had to check his email and Facebook! 

My point is, the same machine you’re reading this on can either help you to become wildly successful, or it can pacify you with sweet diversions until you wake up broke and alone!   

Video Seo

Now that you are creating sales videos, you have opened the floodgates to new SEO strategies that only video can open. 

Watch the other peoples videos and your eyes will be open to some of the brand new and unique opportunities that only sales video creation can make possible! 
You'll discover, how you can use your videos on YouTube to effectively make your offers easier to find in the search engines, to attract more customers with very little extra effort. 

You'll discover tactics that only take minutes to implement with far reaching benefits of increasing sales and attracting new customers
that can last more than a year! 

Plus you'll discover new video creation tips that will help you create those white hot white-board style videos (all by yourself) 
that companies and political parties have
been paying through the nose to have created! 

How to Communicate

Using the zoom and pan feature in Camtasia to dial in on specific parts of a well designed Infographic is a great way to explain complicated ideas very quickly during a sales video presentation
. 

You need to be clear and concise or you run the risk of having your
audience's eyes glazing over and turning into zombies. 

Zooming in and out on bar graphs, pie charts, and other graphical representations inside a single infographic image help a narrator to tell a cohesive storyline without the need of creating several separate images. 

It's a technique we see often on television commercials, made to 
promote Fortune 500 companies, and their products. 



If a picture tells a thousand words then why not use an infographic to speak volumes and help you get your point across quickly and succinctly in the most professional way possible. 

Sales Copy

So, I hear you’re writing the script or making cue cards for your first sales video. 
Are you remembering not to just list off a bunch of features? 
Remember, the sound of bubbles sells more soda than the ingredients label. 
You have a unique opportunity through the video to connect with your audience on an emotional level. 
Make sure you are using this to your advantage. 

Identify with them and their problem;offer your personal solution, remind them how bad it is, help them to imagine how good it could be, and how much worse it will get if they let your offer slip on by! 
Of course, to evoke these kinds of deep emotions, and say the things that will make them feel hungry, thirsty and achy inside and all over for your products and services you'll need to use words that pack a punch! Which you can find by googling. 

Zombie eye candy!

Your video sales page is going to need cool images, just like a static written one would. 

If you have purchased a lot of royalty free images online, you know that the average going rate per image is about $1. 

This can add up quickly and severely cut into your bottom line. 

If you remember, I said I wanted you to 
THRIVE. 


You can download some free images as well from the online.  Look around there are a lot of PLR from who you can buy a pack of images.

Video making training

If you are going to make your own videos, you are going to need to learn how
to loosen up behind the microphone. 

Being relaxed is more important than, having an "announcer's voice", a cool accent,
impeccable grammar or the ability to pronounce all your words correctly! 

It's more important than any of the things you believe are keeping you from creating
a high converting sales video. 

Shut off the TiVo tonight, close your eyes, and listen to the voices in the TV commercials 
or on the radio. 

I guarantee that you'll hear all kinds of voices, (probably one just like your own), and I wouldn't 
be surprised if you heard some of them saying words that they seem to have just invented!

If listening to commercials doesn't ease your  the mind behind the microphone, try to imagine
the last time good grammar stopped someone from becoming the President of the United 
States! 

So relax and loosen up behind the microphone.

If you don't, you'll waste hours trying to edit your recordings and you'll run the risk of not sounding believable. 

Before, you press record, knowing what you are going to talk about is important but then while you are recording you need to just relax and tell it like it is. 

Don't worry, people will be drawn to your story even if you slip in an "um" or mispronounce a word as long as you sound relaxed and sound like you believe what you are saying! 

A little mistake here and there just makes you sound human and people tend to find it easier to believe someone they can relate to. 

If you'd like to learn more about how to "be natural" behind a microphone, as well as down-home advice about how to make professional grade audio on a shoe-string budget, you can find lots of info on the internet nowadays.

There are many courses you can buy as well

There are so many online courses, you'll discover even more techniques for relaxing behind the microphone, as well as penny-pinching advice about exactly which budget equipment you can use to sound like a pro. 

You'll even learn how to temporarily turn any room in your house into a professional grade temporary recording studio, and much more!  

"Video Sales Letter Zombie"

 A Word About Your Download...

, Few people will admit that there is "deadness" 
creeping into the world of written sales pages. 

But, unlike the zombie hordes, you proved that you had the juicy plum brains to recognize the problem early, and the chutzpah to do something about it! 
So please, let me start by congratulating you 
on taking the initiative to download my report 
about how easy it can be to create higher 
converting video sales pages!  

You know, that in many marketing circles it seems
complacency has been spreading like a zombie 
infection. 

That is why I'm delighted to encounter, a fellow 
survival-minded person like yourself and offer 
you aid!  

But let me warn you, I don't want to see you 
merely survive...

Now, that I've found you, I won't be content until 
you THRIVE! 

So, by the time you finish my report and begin to 
discover just how easy it is to create high-converting 
video sales pages, I'll have additional helpful advice 
in your inbox, ready for you to enjoy. 

Conclusion

It can be daunting trying to learn how to make video sales letters, especially if you’re relatively new to internet marketing in general, but if you can learn to do them, or pay someone else to do them for you, it’s likely you will find that your product converts better than you ever thought it could.

It’s been proven time and time again that video converts. Nothing says you can’t have a backup text sales page, too. But the video is just going to convert better in general.

If you can’t create your own videos, outsourcing them can be remarkably affordable. But remember to work carefully with the creator in order to be sure as much of your unique voice is preserved as possible.

Please don’t let fear deter you from learning to create your own videos. It’s a lot easier than you probably think!

Outsourcing

Outsourcing Video Creation

What happens if you don’t know the first thing about creating a video sales letter and absolutely hate the thought of even trying to do it yourself? You’ll have to outsource it, of course.

Outsourcing can be effective, but just remember that you will lose your special, unique voice, and no one but you will understand your product the way you do. For this reason, it’s critical that you work hand-in-hand with your video creator in order to develop a script that really showcases your product the way you would.

If you decide to outsource the creation, be sure you check out samples the person has done to ensure they are capable of creating the kind of video you want, and make sure you have the basics of your script ready.