Affiliate Marketing

Affiliate marketing is an online practice wherein a business rewards an affiliate for the visitors or customers brought in by his marketing efforts. 

The rewards are either cash or gifts and are given for either an offer completion or site referral. In this process, there are four players – the merchant, network, publisher and customer. Recently, this market has grown complex with the secondary players like affiliate management agencies, third party vendors (specialized) and super affiliates. 

It works by simply using the affiliate's website to drive traffic to the merchant's own site or to allow visitors to be forwarded to the merchant's main web page. 

Basically, this is also what we can call revenue sharing between the online merchants and online affiliates. The compensation given to the affiliates depend on how many user clicks, sales or registrations were made on the merchant's website via their own. Affiliate marketing enables the automation of the advertising processes and the payment for desired actions. Merchants have preferred this 


internet marketing strategy because it is a “pay per performance” model, where they do not incur any expenses for marketing their products unless the affiliate produces the results they need. 
Affiliate marketing can also be translated as a type of business relationship where you, as an affiliate, promote a merchant's services which is different from yours. 

This means that you do not need to have your own product in order to venture into affiliate marketing. You only need to promote your business provider's services and products.

This is how it works – you need to have a web page that contains a link that directs your users or visitors to the main page or online store of the merchant. 

When one of your site visitors clicks on that link and purchases something from the merchant's website, you will get a sort of commission or a referral fee. 

This way you are the one driving traffic to your merchant's website through your own web page. The merchant will pay you whenever a visitor from your site buys something or signs up for something on their site. A special affiliate link is assigned to your web page, making it easy for the merchant to track customers coming from your site. One merchant is allowed different affiliate links and all of them will direct the users to its website. 

Another strategy that works in affiliate marketing is the use of web page codes or web cookies. This is actually a very interesting way to still profit even if your visitor clicks on the affiliate link and does not purchase from the merchant's site at once. 

How does this work? The moment a user clicks on the link, a cookie is stored in his computer, indicating that he or she visited the merchant's site and recording your page as the one that referred him to that website. 

If, let's say a couple of weeks later, the user finally decides to buy something from the merchant's online store and types the web address of the merchant directly into his browser, the cookies stored in his computer will still recognize the purchase as a referral from your affiliate link, allowing you to receive a compensation from the merchant. 

Note that cookies have expiration, so you must read the affiliate program's terms carefully to check the life span of these cookies. 
The success of affiliate marketing has also paved way for the rise of many online companies such as Amazon.com, which now has thousands of affiliates.  

methods to be discussed in coming posts

The following methods that will be discussed further in the next few passages are: 

 Affiliate marketing 
 Article marketing 
 E-mail marketing 
 Blog marketing 
 Pay per click ads or PPC 
 Search engine optimization or SEO 
 Pop-up ads 
 Banner ads 
 Social media marketing 
 Mobile marketing 

These internet marketing methods are not equal at all. Each of them have strategies to reach a target market and will produce varying results based on your goal, marketing pitch and relationship with your customer. 

Whether you are going to market your own website or choose to get involved in affiliate marketing, you are most likely going to use a couple of these methods at various times. Remember, what you earn in this industry is always proportionate to all the effort and time you have invested in developing your website. 

In coming post we will proceed to the juicy part of this subject. In the next few pages, you will learn each of the internet marketing methods mentioned above. You will get to know what they are, what they do, how they work and why they are effective. 

What Is Internet Marketing?

Internet marketing is now called so many other names – e-marketing, web marketing, i-marketing, digital marketing, online marketing and the like. 

However, in plain and simple language, it can be defined as the marketing of one's products or services that a business or person offers through the use of the internet. 

This type of marketing encompasses a very broad area of the subject as it also includes many types of marketing strategies like e-mail and wireless media marketing. Under this general scope of internet marketing also falls the aspects of ECRM or electronic customer relationship management and digital customer data. 
  
Why is internet marketing a big advantage to many businesses? 
The world wide web has given us many unique and essential benefits. 

This technology enabled the entire world to be connected with each other in a matter of seconds. In terms of online businesses, the internet has provided a global portal in which goods and services can be sold and bought by almost anyone and in any part of the world.  



With internet marketing, all types of businesses have enjoyed the lower costs of information dissemination and advertisements. The internet's interactive nature has benefited business marketing through instant responses and its ability to elicit them in the fastest way possible. 

Furthermore, internet marketing has tied together all the aspects of creativity, technicality, advertisement, sales and product development. 

With its inexpensive cost, internet marketing has also enabled businesses to save on their means of reaching their target market or audience. 

Through a small fraction of the cost of traditional advertisements, businesses can further allow their customers to conduct research and eventually purchase their products in the most convenient way. This also makes them more appealing to their clients because they can provide results in a very short span of time. 

Internet marketing has also allowed these businesses to measure their statistics in a much easier and inexpensive way. Since almost all the aspects of this marketing type can be measured, tested and traced through the use of ad servers, advertisers can easily use and observe their data as to which ads reap the most customer views or purchases. 

This way, online businesses will be able to determine which of their advertising messages are more appealing to their target customers. The results of all their campaigns can be tracked right away since this marketing initiative simply requires a customer to click the ads, visit a certain website or perform a desired action like filling out a form or purchasing a product or service. 

Now as a beginner in the world of internet marketing, you will be responsible for the task of bringing in potential clients by providing them the services or the company that suits their needs or preferences in various internet venues. 

You will help these customers find the product that they are looking for. The targets are the people who have computers with internet access. Entrepreneurs like you can visit your online store anytime.

Consumers can also do the same whenever they want. The future of the world wide web is so bright with its projected online consumer traffic reaching almost 60% and over 80% of these customers shopping online. 

So if you are determined to make it successful for you, you may just find yourself enjoying the benefits of having an online business that will give you more profit in the long run. 

With that said, internet marketing brings you many advantages of incurring minimal costs in starting up your business including cheaper advertising options, a global marketplace, becoming your own boss, promoting stuff that you are passionate about and profiting from these passions along the way. Sounds amazing doesn't it?  

Though there are many benefits from internet marketing, it does come with its own share of risks and investments. You must understand that this process will not let you rake in a lot of cash quickly. Your time, diligence, persistence and passion for learning more are very important in your success in internet marketing.  
  

Those who think that this is a get rich quick scheme are bound to be disappointed. Though many businesses have become extremely successful, you will find that those who have failed in this venture have simply wished to become overnight millionaires. The realities of a physical business are still applicable to your online store, including tax payments, customer services and even hiring employees.
  
Furthermore, it is important that you know that starting an online business is not free. There are costs that may be less than what will be used in building a physical business, but you will still have to shell out for web design, software, hosting, domains and advertising costs. 

Another reality of having an online business is site downtime. Yes, your site may go down due to technical difficulties or glitches, and this will probably bring a lot of frustration not just on your part but also on the customers’ end. Every single minute or second that your site is unavailable to visitors and potential customers, you will be losing money. You need to be prepared for this. 

Furthermore, you cannot just rely on a certain system and have it run on autopilot to generate profit. Technology changes and the industry evolves rapidly, making any “autopilot system” that is supposed to generate cash a complete lie. 

A marketing tactic that worked for someone in the past may not work for you at all in the future. Therefore, it is very important to keep yourself updated with new technologies and marketing trends.  

Competition will always be around so if you do not keep yourself informed and you do not work hard, you will not stand out in the crowd. You have to make an impact! Work hard because if not, you can be sure that one of your competitors is out there doing so. 

Besides, if you want your business to be a long-term investment, your first profits should go back to your site's services and advertising efforts. Maximize your profits and do not just cash out your first earnings. It will also be helpful to learn about taxation and other related laws that affect this industry. This way, you know what your tax and legal advantages are once you set up your business. This will also help in protecting your assets, thus, it should never be overlooked. 

With all these realities in mind, you will need to be very determined to stand out in this industry. Internet marketing is not for the person who likes simple routines. You should be flexible in learning new strategies and trends in order to keep up with your competition. 
Now that you know what internet marketing is and all the good and bad that comes with it, you will now learn the marketing methods that online businesses have been using in order to promote their services and products to the global marketplace.

If You are tried of working for some else this is the best way to work from home on your own teams.  

Internet Marketing Introduction

Introduction To Internet Marketing.

Welcome to the world of Internet Marketing! 

My next few posts are designed especially for those who are new to the world of internet marketing…or IM as some may call it. 

In the next few posts, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing. 

However, before reading coming posts, open your mind to the enormous possibilities of the marketing world. 

At some point, you may find some of the things that will be discussed too complicated for you in the beginning. However, these topics and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing. 

In the long run, this will guarantee your overall success in this journey. 

Just try to think of the coming posts as  bunch of puzzle pieces which will eventually connect to give you a complete picture in the end. Sounds exciting?

Make sure to read the next post.

Next Need To Write Your Emails.......... welcome email.

Next important work you need to do is start writing your follow-up emails.  

First email should be welcome email. This email is going to be very basic.  In this email your will simply introduce yourself, and provide a link to your lead magnet. Try to explain to them how they can access the report or e-Book (free gift). 


 Now finally, you'll want to put together your download page.  Use your own affiliate product banners and affiliate links.

To create your download link, all you need to do is upload your PDF file (e-book, free report) to your Wordpress blog using the “Media” function. 

Then, grab the url of your PDF and hyperlink the product image and call-to-action on your download page with your url. Easy stuff! 

This is your early funnel.

* Next, you'll create your squeeze page.*

 On this page, you'll include a cover image of your lead magnet 

You can outsource this task on fiverr.com. 

A compelling headline (use the headline – or an offshoot of the headline – of the affiliate product you're promoting), and an opt-in form. 

You also want to include a piece of text that reads eg: “NEW BONUS: Free Video Now Included!” or something to that effect. 

>> Click Here for an Example of a Great Squeeze Page!

The next piece of your early funnel is your “thank-you” page. This can be universal. In other words, you can send both the people who opted in from Twitter and the people who opted in from Neobux to the same “thank-you” page. 

 This page is simple... You thank them for requesting their free gift, tell them to check their email in 10 minutes for instructions on downloading their gift, and invite them to watch the free bonus video if you promised to them earlier. 

Of course, this is the video you promised them on your squeeze page. What I like to do is take a screen capture image of the video (from the sales page) using Jing, then go to fotoflexer.com, upload the image, and then upload a play button image (with a transparent background... very important) that you can get from Google Images over the top of it. 

Then put this image right in the middle of your thank you page and hyperlink it to the actual sales page using your affiliate link. 

How to create lead magnet......

 There are many different ways to create lead magnet.  You can use PLR or DFY e-books or videos, which are fine... 

....but I don't necessarily recommend them because you're not really in full control of the content. So here's what I recommend instead... 

Find a good affiliate product to promote. It should have something to do with making money online. There are a few good products on Clickbank.com... and several on WarriorPlus.com and JVZoo.com... 

You can be resourceful and look this stuff up on YouTube.  But what you want to do is find a product that interests YOU. 

The sales page should be unbelievably compelling. And ideally (in fact, pretty much mandatory), it will have a sales VIDEO on the page. 

Also, it's better if the front end product is dirt cheap eg: (free trial memberships are gold... but anything under $10 is ideal),

But if it also has a deep upsell funnel that gives you MANY opportunities to make nice, additional commissions, then heck yeah! ;) 

Once you've gone through the product and are confident that you understand the principles being taught, you can construct your lead magnet as an extremely “lite” version of the product you're promoting. 

Leave your readers wanting more. Then, within your lead magnet, drop your affiliate link to the product you're promoting! It simply doesn't get any more targeted than that.

I'm not here to teach you how to do this, because everyone will take a different approach. There is no one right way to do this. A lot of it will come down to your writing talent, confidence, understanding of the material being presented, and so on. If this was meant to be easy, everyone would be rich! 

So please don't look for a copy and paste solution here. After all, a convenience store clerk who decides to earn “doctor money” can't just watch a few reruns of “House” and enter their local ER ready to go. 

They can't copy and paste their way to “resident physician” status any more than your can copy and paste your way to “successful online marketer” status. 

You need to pay your dues. If you can't effectively communicate using the written word, then you have no business trying to make money as a marketer. 

This line of work simply isn't for you until you gain the necessary competence. With that said, I know that you can do this. And unlike my physician analogy, this career allows you to outsource the dirty work. 

If you can't write a lead magnet that serves as the “lite” version of the affiliate product you're promoting, then you can outsource the task to someone who can. Again, being resourceful will pay dividends.

Make Your Squeeze Pages Reflect Your Offer......

So make your squeeze page reflect this. Offer them some empathy... and offer them a way out. 

We'll talk more about this in the Neobux portion post. Stay tuned. For your Twitter squeeze page, of course, you'll want to convey a warm and social tone (Twitter is a social media site, after all)... 

something like “Hey Twitter Friend... I Have a Special FREE Offer Just for YOU!” or “ATTENTION: This FREE Offer Is ONLY Available to My TWITTER Friends. 

Please Leave This Page If You're Not interested in having your online business!” 

The next thing you'll need is a way to cash in right away... as soon as these fine folks opt in to receive your gift (which I'll talk about in literally. 

What you need is something called a funnel. Internet marketing veteran Lee Murray breaks a funnel down into two parts, which he calls your “early funnel” and your “email funnel.” 

The early funnel is what your new leads are exposed to right now. The email funnel is what they're drip-fed over a long, ideally never-ending period of time. 

Your early funnel includes your free gift (aka “lead magnet”), a “thank you” page, a welcome email, and a download page. 

Let's talk about each of these in kind, starting with your lead magnet. * The lead magnet is a free gift of useful information, which you will offer your subscribe.   

For eg: you will offer information on how to get free traffic and build their email lists... (that will also help you to build your list!

For eg: You opted into my list in order to acquire this report. You will now receive emails from me, provided you don't unsubscribe. And this is the same power that I want you to experience by creating your own lead magnet. 

Set Up Your Business

In the next few posts we will consist of three basic parts. 

1. Setting up your business the right way. 
2. Driving free traffic with Twitter. 
3. Driving cheap, fast, massive traffic with Neobux.


How To Set Up Your Business

It's the make-or-break component that either has people cashing their traffic in like crazy... or wasting time, money, and effort chasing a fruitless dream. 

We want the cash! For this reason, it is very important that you embrace email list building. We don't just want one-off affiliate commissions here. 

We want leads to whom we can offer solutions on a repeated basis. What you want is a squeeze page. More specifically, you will need TWO squeeze pages...

 one for your Twitter traffic and one for your Neobux traffic. 

If you are very new and don't know what a squeeze page is.    

Squeeze pages are you opt in page this is the page which you will send your traffic to put their email address so you can send them some useful information and your offers.

 Focus is key! Now, the reason why you want to build out TWO squeeze pages is for the sake of targeting. You want your Twitter followers to feel special... and you want your Neobux traffic to know that you understand their “plight,” if you will. 

Let me explain... Neobux is a site whereon visitors are paid (usually just a penny or two) to browse various ads and pages. One of these pages will be yours! The thing is, if your advertising can meet these folks where they are, you'll be much, much, much better off. 

Traffic, Traffic, and More Glorious Traffic!

Traffic Methods

One of them is free, while the other is so cheap, it may as well be free! Listen, we all need traffic. Without it, we're obviously dead in the water. 

Nobody wants to be dead in the water, right? So you really need to pay attention to few following post if you want a fighting chance. 

The two traffic sources we'll be covering in this short, but powerful report are Twitter for the free stuff... and Neobux for the cheap stuff. 

If you've ever heard that either of these traffic sources don't work, or that they're of low quality, then you've simply been misinformed. 

It's a matter of what you DO with this traffic that counts here. There are many ways to approach your visitors... and many ways to monetize (make money from) them. That's part of what we'll be covering in few following posts.

clearly defined mission statement.

Every company or business venture should have a clearly defined mission statement. With the clearly defined mission statement in place, the vision or perception of the company’s or business’s existence is both visible and relevant.   

Write It 

These mission statements should be concise and attention grabbing without having the “selling” element tagged to it. It should be inspiring and capable to making the much needed connection to its desired target audience.  

It may be wise to avoid jargon when designing a mission statement as this may only end up confusing the target audience who may not be privy to understanding such connotations, thus causing the mission statement to have little or no impact at all. 

Besides all this, mission statements can also effectively act as branding tools to further promote the intentions of the business venture or company.  

Activities within the organizations can be measured and tracked when everyone connected is working within the reflections of the mission statement, as this helps to convey the essence of the said organization.  

Mission statements also help to attract attention from outside the organization as it attracts the interested party to further explore any possible liaisons which can be formed based on the initial understanding of the said mission statement.  


With the ever changing market and customer sentiments, it may be a requirement to readjust or to form a completely new mission statement from time to time.  

Though mission statement should always reflect the company’s purposes, it should also be able to address the potential customer’s needs or wants in order for the initial connection to be made. 

When designing the mission statements having as much input as possible will be an advantage. However one should always work on the mission statement with the constant element of the original idea as its basis.  

The Basics of code of success

From a supervisory aspect based on the rules of conduct the company is able to have a certain amount of control over the vital aspects of ensuring negative practices that are unethical are kept out of the daily running of the business dealings. 

Any negligence, misleading conduct and fraudulent practices can be instantly detected and addressed with the implementation of effective set of rules of conduct. 

By following the outline given within the rules of conduct all those involved will be able to be better focused on the positive elements that would benefit the company such as being as competent as possible in all dealings, giving due diligence to all tasks, effectively communicating and addressing concerns, handling all processes with discretion and confidentiality, and many more contributing attributes.  

Having the rules of conduct in place and clearly understood also helps to eliminate any unnecessary negative vibes that may arise from the various and sometimes opposing views within the company, as everyone now focuses on common goals instead of individual agendas. 

These rules of conduct also allows everyone to act in a fairly uniform manner when it comes to addressing end users as all the guidelines are already present. 

Code Of Success

Developing Rules Of Conduct That Transform Organizations And Businesses. 

As with most things having a clearly defined outline reflecting the rules of conduct within the company manifesto is helpful in creating the necessary guidelines of everyone concerned to act and assume roles as uniformly as possible. 

The principals, values, standards or behavior patterns are all encouraged to follow the rules of conduct in order to provide the common platform for decision making, procedures, and any other systems within the organization. 

Many elements will eventually have some impact on the general operations of the company. These rules of conduct should also include the proper practices and concepts which cover both ethical codes and honor codes. 

Importance Of Branding Your Business

Importance Of Branding

Remember the importance of branding. If you haven't

already started a brand for your company, now may be just the time. Utilize these easy techniques in the promotion of your special brand.

Make your brand as unequaled as possible. Catch the eye of the

world by producing something different- something that individuals have not yet seen. Rather than doing what has already been done, go the contrary direction and be originate. Don't forget the legal dangers of infringement of copyright related to borrowing or stealing from another firm's invention.

Exhibit stability. Take time in the development procedure to found your brand and accomplish the look you truly want. It's better to spend sufficient time in the first place fine-tuning your design to the wanted outcome, rather than to play with it after it's been displayed to the public. Altering your brand, and all that's involved with it, including colors, mottoes, logos, and tag lines, doesn't support an picture of dependability and long-lasting.

Stability ought to be maintained with branding. If you have incorporated a brand into your company's promoting, then utilize it all over the place. It ought to be come up on all of your promoting materials, business cards, web site, and published items. The same is true for your packaging. Your brand ought to be come up on all of your products. .

Give your brand away to the public with various promotional products. You are able to help your brand to saturate the consumer population by distributing precious, yet low-cost, items. Promotional products promote possible buyers to bear in mind your brand and your gift every time they are utilized. Think about useful devices such as letter openers, flashlights, first aid kits, and CD cases.

Brands are an exceedingly effective promoting tool. While working with your concept, think about the above to ensure the maturation of an effective brand.

Best Way To Brand Your Business - Wrapping Up

Wrapping Up 

If your net marketing material provokes an picture in your brain that's simply not you, likely you've been attempting to model your approach after somebody else or you've been utilizing work produced by somebody else without giving them the benefit of knowing you, learning your approach, sharing your thoughts and interjecting your personality into the content. 

So, what's the answer? 

The answer to this dilemma is to be yourself and let your personality show through in your net marketing content. 

If you're writing a blog entry in the midst of a blizzard and it's "a bit nippy outside" don't hesitate to say so. If you let your personality shine your image will be your own, not one you've crafted that will alter daily depending on what you've read most recently. 

There's lots of discussion on branding in regard to net marketing. The basics of branding are to determine the picture you wish to portray and what message you wish to drive home. 

While a few individuals may write a book on how to brand your business, there are truly only a handful of elements to consider - your image, your intent and your message. The intent of a brand is to craft 

something that will stick in the minds of individuals and help them to recall your business. 

Producing and building a strong brand doesn't have to compromise your personality. The only true decision is whether you wish to be casual or professional. In the world of net marketing, retaining your personality and your individuality will go far in branding your business. You'll be a lot happier with the long-run effects of your net marketing if you don't attempt to be somebody you're not. Be yourself  

What You Need To Brand Your Business

If you think of the Coca Cola brand, what springs to mind? Does an image of a red can with words Coca Cola written in white show in your mind's eye, or maybe a coke bottle? Likewise we must pick our niche on the net and brand our name accordingly. Be known for doing good in one area before moving on to the next project. 

What You Need 

Here are the things we require: 

(1) A site that belongs to you.  

(2) Auto Responder and Opt In box. Your visitors will most likely not make a purchase on the first try and once they leave your web site, you will not see them again.  

So do get your visitors details with an auto responder opt in box and follow through with a series of e-mails. Follow up e-mails reinforces your brand name in the mind of your readers. Respectful doggedness wins sales. 

(3) Photo & Signature. Scan a groomed, smiling photo of yourself and your a written signature. This adds that individual touch to let your audience know you are a true person.  

(4) Audio. Do you have a nice speaking voice? If so, mix this with your photograph and signature to humanize your site and institute rapport with your audience.   

(5) Blog. A blog may be an add-on to your main site or be utilized as a free alternative to a site, at least till you're generating profits. You are able to combine every aspect of name branding mentioned in the 

above points into your free blog. Update your blog at steady consistent intervals with material specific to your vision. Refrain from writing about off topic material so as to keep your message and theme uniform. One way to keep your readers posted about your material is to use RSS feeds.  

(6) A Domain name. You are able to register a domain name and forward it to point at your Blog. Utilize the domain masking feature that lets your site have a professional appearance. 

How People See Your Branding

There ought to be a logical look and feel to every page of your site.  You want your visitors to understand they haven't actually left your web site when they go to a different page.   

How People See You 

Icons for going back or to the next page, for printing the page or even the icons that line your menu ought to be all follow the same theme as your web site as part of your marketing endeavor. Every aspect of your site ought to be about your brand. Standing out from the rest isn't nearly as important as having other people recognize your web site. If a visitor travels to additional pages and they look different, they might believe they unexpectedly left your web site and then leave it all together. 

An easy concept for net market branding is your logo as an icon. You might then utilize this as buttons and every time an individual has to click, your logo makes an imprint. Obviously it will have to be much smaller than the main logo on your page or additional areas to be utilized as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will continue your branding throughout your pages and offer a advantage to your network marketing effort. 

In addition, with this level of branding throughout your web site there will be no doubt in your visitor's mind where they are. You might even make it so a visitor bookmarking your web site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors frequently purchase more than first time visitors and keeping your image in their brains will aid your network marketing efforts 


With a bit of creative thinking, you might make it so prospective customers automatically think of you when they see your logo. This is among the simplest yet most effective branding techniques. 

Have you ever considered the significance of color in branding? Color plays a vast role in memory recall. It excites all the senses, instantly conveying a message like no other communication technique. 

Selecting the right dominant color for your brand is important. This color ought to appear on all your promotional material. Following is the most common impression each color conveys: 

Blue: Cool blue is sensed as trustworthy, dependable, fiscally responsible and secure. Blue is a particularly popular color with financial institutions.  

Red: Red sparks off your pituitary gland, increasing your pulse rate and causing you to breathe more rapidly. Count on red to arouse a passionate response. 

Green: at large, green connotes health, freshness and serenity. Deeper greens are affiliated with wealth or prestige, while light greens are calming. 

Yellow: In every society, yellow is affiliated with the sun. It communicates optimism, light and warmth. Particular shades seem to motivate and stimulate originative thought and energy. The eye sees 

bright yellows before any other color, making them good for point-of purchase displays. 

Purple: Purple is a color favored by originative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality. 

Pink: Hot pinks express energy, youthfulness, fun and excitement. Dusty pinks seem sentimental. Lighter pinks are more romantic. 

Orange: Cheerful orange arouses exuberance, fun and vitality. Orange is deemed gregarious and frequently childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.  

Brown: This earthy color transmits simplicity, durability and stability. Particular shades of brown, like terracotta, might convey an upscale look.  

Black: Black is sober, bold, powerful and classic. It produces drama and connotes sophistication. Black works well for expensive products, but might also make a product look heavy. 

White: White implies simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it at once catches the eye in signage. White is frequently used with infant and health-related products.  

How To Become Expert

Demonstrating yourself as an authority in your field will help you acquire both recognition and respect.  As luck would have it, that recognition and respect transfers immediately to your company. If individuals trust that you truly recognize what you're talking about, they'll feel great about investing in your product. 

Be An Expert 

A website is the best place to begin. Construct a professional looking web site with sound and informative material and you'll have a source of authority information to direct buyers to.  

Remember that it's all right to give away some of your treasured knowledge free of charge. Provide the buyer something of value up front and they'll label you as a legitimate source to go to for whatsoever your company might offer.   

Article marketing is a particularly effective technique to accomplish that authority status as it gives you the power to distribute a small number of articles to a vast number of content-rich sites. The more places your name crops up, the more individuals will be exposed to your web site and product.  

A different way to demonstrate your expertise is through internet forums and blogs. This is a bit more casual than article composition. It allows you to remain in the first person and talk candidly with interested net surfers. The conversational tone utilized in such settings will put more potential buyers at ease.  

Not only will they view you as an authority, they'll likewise feel connected to you as a real human being. In addition to that, such places provide buyers the chance to ask questions and give you the opportunity to back up your product in the face of critique.  

Discover the correct places to gain recognition. Put yourself out there and command respect through that exposure. Spotlight your accomplishments and successes. Branding yourself as an authority is all about getting other individuals to realize something about you that you already recognize. 

Where To Start With Your Branding

Branding is much more than simply a thoughtful logo or slogan and it's more than simply a unique color scheme. Infra are the initial steps that need to be taken in order to begin your successful brand image. 
                      Where To Start 


Analyze the rivalry 

Among the keys to producing a successful brand image is to differentiate yourself from your rivalry. You will have to know how buyers see your rivalry.  

You have to recognize how your rivals differentiate themselves from other people. In addition to that, you ought to know your rivals fortes and failings. Your business may benefit from knowing this info by learning from their failings, and learning how to distinguish your company from the rivalry. 

Identify your fortes 

Now that you recognize your rivalry's failings you are able to start to centre your company's fortes. Perform a target market analysis, learn from it, and utilize it to your advantage. This is a valuable tool to confirm your company's fortes are in fact crucial to your target market.  

Once you've recognized your fortes, and what fortes are significant to buyers, you are able to think about ways to successfully market these to the world and involve them in your branding campaign. 

 Know your buyer 

Learn more about the buyer. Know their buying behavior. How frequently do they buy? Do they purchase only during sales or promotions? Do they purchase an array of products or services or simply a select few?  

These are questions you ought to ask to better market to your buyers. In addition to that, know your buyer's lifestyles, needs, mentalities, and attitudes. Knowing and working with these personality traits are likewise key to marketing success. 

Be your brand 

Make certain your company truly represents what your brand identifies you with. For instance, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO has to live your brand. 

To Start Branding

The Start 

Branding uses hi-tech tools to produce a net presence for your business. Graphics and animation, a compelling web copy, and overall site design that reflect your company are a few of the significant factors that will bring your net brand alive. 

A magnetic site that helps buyers easily and quickly find the info they need is the key to getting buyer interaction and eventually, business. 

Your branding plan ought to include great design factors and ease of utilization to produce an effective total impression.  

A strong net image will make the difference between a buyer who purchases from you net or switches to your rivals. Remember, that net buyers may just leave your site and go to your rivals at the click of a mouse. 

A lot hinges upon the impression they get from your web site. Branding seeks to convey a prompt unique message about your business to your target customers.  

As you are able to see, there are a lot of requirements for a successful branding scheme. Hiring a branding specialist might be helpful to give you center on your efforts in creating a net presence that will become a valuable asset to your business with the helpful hints in this book. 

What Is Branding

Branding, as a whole, is crucial for any serious business as a company's brand is what differentiates it from its rivals. 

In today's computer age, it's essential for most businesses to have a net presence to remain competitive. An effective net branding, simply like its offline counterpart, helps bring cognizance to your unique business providing and drive buyer demand.   


While net branding offers vast opportunities for business, in order for it to be good one needs to draw in and engage its buyers.  This isn't simple on the net. 

Branding isn't as simple as putting up a site and adding your company logo and motto. Your net branding strategy ought to  make your net brand noticeable and evident. 

Top Secret Adsense Case Study

You must be wondering what the hell is Alvin doing.. writing a student loan article and putting it on his blog. Has he gone crazy?  
Well.. let me show you why.. =) And this information you’re about to read is what I discovered from the product I created at www.AtomicBlogging.com .

I thought why not give this a test since I have bought Keyword Elite to do my keyword research.  

The best part is that the article I posted was totally generated by Keyword Elite, I did nothing to source for the article even the Adsense codes were generated by Keyword Elite =P

I just post only 5 minutes ago. When I looked at the article when the advertisements in my page change to loan ads?  

The secret that I have discovered from www.AtomicBlogging.com that Google generate ads based on the keywords in your URL. So what can you do with this? 

Well.. if you know that the ads appearing are somehow related to the keywords in the url.. you just need to find high paying keywords to cash in on the ads. 

Here is a summary of keywords I have generated using Keyword Elite software 

loan consolidation 49.09 consolidation loan 48.77 debt consolidation credit 48.45 student loan refinancing 48.35 credit equity line 47.87 home equity loan 47.78 att call conference 47.73 att conference call 47.73 equity home line 47.56 student consolidation loans 46.94 aarp health insurance 46.59 phoenix university 46.57 school loan consolidation 46.39  

What these results means to you is that to advertise the keyword consolidation loan it will cost US$48.77 per click! Yes! PER CLICK! And guess how much you will make if you put adsense on that =P  

I think this information alone is already worth US$97 here and I may have to remove it later on but if you really want to know more on what I learnt just grab the eBook by going to www.AtomicBlogging.com . This is no ordinary eBook, it’s the No.2 blogging eBook in Clickbank that’s why I went to buy and see. It sure was well worth the money, as everything is explained step by step!  

And the best part… I have already earned back what I paid for… =P If you like this article do post your comments below. Or if you got better experience and like to share it feel free to post it on the forum at www.gathersuccess.com/forum/viewforum.php?f=7  

That’s it from me, I hope you have enjoyed this eBook as much as I did. Do remember to drop by my blog at www.GatherSuccess.com to get free daily updates about traffic tips. 

If you are new to blogging and would like to know how to setup a blog grab my free videos at www.BlogCashGuide.com

Or if you prepare to read, I have created a special system which is totally step by step at www.AtomicBlogging.com

All the best to your blogging success. 

Alvin Phang, www.GatherSuccess.com

PS: If you like this eBook feel free to sent it to your friends and also sent feedback about this eBook to alvin@gathersuccess.com

PPS: If you got an interesting idea or product and would like to joint venture with me feel free to contact me via email =) 

Beginners Guide To StumbleUpon:

How To Build Huge Amount Of Traffic 

When I first started blogging, I mainly was experimenting with StumbleUpon for the first few months. It was only recently that I went back again to take a closer look at what it can do. This simple but yet incredible viral tool can actually drive a large amount of targeted traffic to any website over a period of time. 

I love this tool a lot and I thought I write a mini guide on StumbleUpon for beginners as I felt StumbleUpon has a huge potential in getting free traffic to your site.   What is StumbleUpon? 

StumbleUpon is a social web tool bar that sits right in your browser which allows the users a new experience to surf the internet. Instead of searching for keywords like what you normally do in Google, StumbleUpon users only have to search tags and hit the search button. 

StumbleUpon will automatically bring you to pages that are tagged with the keywords in random order. 

To start using StumbleUpon, you will need to install the tool bar shown above which is compatible with I.E and Firefox at http://www.stumbleupon.com. After you are done installing, you can check if your website is listed on StumbleUpon by visiting http://reviews.stumbleupon.com and typing in your website URL. 
If this is your first time using this toolbar, most likely your website is not listed. What you need to do now is start using your newly installed toolbar to tag and review it by clicking on the blue thumbs up symbol which has “I like it!” next to it. 

In the pop-up panel, this allows you to categorize your website, write a short description and tag with specific keywords. After you have filled up the form, your website will be included in StumbleUpon’s database and will show up when other users with similar interests to your tags use the Stumble Upon toolbar to surf the Internet. 

Why Use StumbleUpon?  

StumbleUpon is well known in giving web owners the ability to generate massive amounts of traffic to a specific webpage or website that has been stumbled. Example, if you wrote an article or created a website which offers creative and useful content, you would want as many people looking at it as possible, right? 
Once your website gets stumbled, your website will immediately receive visitors from all over the world who has this tool bar installed. 

Here Is A List Of Benefits Using StumbleUpon 

1. Help to generate a huge exposure on a specific website 
2. Gain lots of backlinks from StumbleUpon visitors with websites 
3. Establish a constant reader base for your blog very quickly 
What type of traffic can I get from StumbleUpon? 

StumbleUpon is different from normal search engines, when you search keywords in search engines it shows results. Searching for tags in StumbleUpon will automatically bring you to the page related to the keywords. 

This offers very targeted traffic that matches the keyword tags for your blog.  

However, the nature of StumbleUpon allows open exploration of various website which may be loosely tagged by other users. Hence, this may produce weak targeted traffic with specific keywords.

Here are some of my experience so far with StumbleUpon 

• Traffic is long-term as I still receive traffic from websites that I have stumbled a long time ago. 
 • Stumbling on well known names help to get constant traffic from famous people whom I have stumbled upon through their review pages. 
• Visitors from StumbleUpon come from various countries all over the world, but most of the traffic are mainly from North America. 

How To Keep Visitors To My Website? 

Because of the nature of channel surfing, many StumbleUpon users assess your website based on their first glance and determine if the channel is worth watching. To retain StumbleUpon visitors, you would want to provide great content on your site so that StumbleUpon users would want to stick around to read more. 

Another great tip, is providing great tools that they can use to do some activity on your website. I realized this after I’ve stumbled my 2000 MyBlogLogs, I’ve got many stumble users coming back to that same page. 

StumbleUpon users are generally attracted to unique content, useful online tools, free stuff and interesting news. Make sure that these elements are all present to ensure that you receive a “thumbs up” as well as repeated visits to your website. 

Here are some pointers to help you 

• Have an easy to remember URL, I especially recommend users who are using free blogger or wordpress accounts to buy an easy to remember domain name so that people will come back more often and find you more credible. 
• Your website should be full of content, so that users who come in to see your post will have more things to read. 
• Do not try to have too many poorly blended ads on your website like banners and so on. If possible, you can avoid putting banners and replace them with words instead. I have tested that words tend to be more readable and acceptable than banner pictures. 
• Your website should be visually appealing, so that users will be attracted to your site. 
• Your website must always ask visitors to subscribe to your blog feed or newsletter for updates. 

How many visitors can I get from Stumble Upon? 

Expect an average of 100+ to 8000+ daily unique visitors for a specific web page that is stumbled. I’ve stumbled several post pages on GatherSuccess as an experiment and the best performance was 300+ visitors in 24 hours. 

However, the number of visitors will slowly decrease as the days go by. I was amazed that it received so many views and because I did that when my blog was so new, not many people actually stayed on to view more posts. 

So if you were to stumble your post, do make sure your blog has lots of content for them to read before you stumble your articles. 
I hope you like this article I have written and if you like it do stumble it! Happy stumbling.

The Power Of Blogging

Coming from a background of IT, I realized many people lack many aspects of doing a website. But strange enough there are still many people quite successful on the Internet world without the knowledge. 

If you feel you must be an expert in IT in order to be successful online. You are totally wrong! I have met more great Gurus like Ewen Chia, Edmund Ng, Stephen A. Pierce . If you ask them about what is HTML they can just simply reply you with only knowing what a web page does and how it can generate money for you.

Actually you do not need to know what it is all about! 

To them, websites are virtual real estates that can help you to generate revenue for you online! What they did that many people are also doing is to outsource to others to do their work online for them. 

It is what we call working smart and getting more things done this way. It costs money but they do calculate very carefully what they should spend on and ensure there is a ROI (Return of Investment).  
If you are new to Internet Marketing and would like to start up, I suggest you sit down and write down what your budget is. Focus on what you want to be good in and create a website from it. One big suggestion if you are just starting out, create a non-Internet Marketing related product, as there are tons of competitions online if you decide to sell something related to Internet Marketing. 

I started from scratch with no one knowing who I was, until I started this blog site and I strongly encourage people to start up a blog. As it is the easiest way to setup a website without much knowledge needed online. 

A great resource you can start from would be from my web site at www.BlogCashGuide.com, in there you will find 10 videos where I have gone through with baby steps on how you get start blogging today in the next 5 minutes.

Make Money Blogging Tips

How can you “Make Money Blogging Tips”. There are many tips and advice that you can write to people on the internet. As an expert in article writing and blogging, I faced many questions by many people online regarding what type of tips to write. 

Here are some great tips on how you can make money blogging tips 

1. Blog On Tips Of Your Interest 

The best tips to make money blogging tip is to blog on topic that interests you the most. Make sure you know of a lot about the tips you are writing about. One very good example what types of topic to write is ask yourself these 3 questions. 

What have you been doing for the past 3 years? 
What is your job scope? 
What is your most favorite hobby that you can read about every day but never get bored? 

Answer the above questions to find out what type of interests do you have. It is important to know what’s your key interest before you blog about tips you want to share. 

When you target yourself as an expert in a field, people may question your articles and advice so it would be safer to always talk about things you know most about so that you can answer their feedback when they contact you. 

2. Blog on Tips by Giving Reviews 

You can also make money blogging tips on review of other people’s services and products. What you write your reviews, do make sure that you had done your research before you start commenting about the services or products. This is to avoid any people from flaming you for giving false reviews. 

In your reviews, you would want to talk about what you like about the product or service. And also, you would want to talk about some disadvantages of the services and have a fair balance in your review so that people will know both sides of the product. 

3. Blog on Tips by Asking for Feedback 

When you start to blog, ask your visitors what they like about your blog. Do contests, feedback and ask people what they thought about your blog or article advice. Do give incentives for people to comment to encourage people to participate.

In everything, that you blog you would want to have these few things in your articles. - Ask for a back link - Create a call to action for your readers - Ask for comments in your post 
To get more tips on blogging, go to 

http://www.BlogCashGuide.com to grab your free video there =)  

5 Basic Things Internet Marketers Must Have

The Internet has become a major source of revenue for nearly every kind of business. Whether it is big corporations or home business owners, every one can be found having an Internet presence through which they hope to multiply their prospects and earn huge profits. The Internet offers cheap means of advertising and promoting while exposing any business to a virtually limitless market.  

Successful marketers rely on certain tools for Internet marketing and a few of these are listed below. 

Email This is obvious to most people but what needs to be stressed is that you must have an email account that has a large storage capacity. These days, emails are not just plain text and your mailbox must not flood over through heavy attachments.  

Auto Responder Beyond a certain limit it becomes impossible to handle all your emails personally. In the old days, businesses employed secretaries to handle the mail. Now, you must get an Auto Responder. 

You will receive many kinds of email and you will need a system that can automatically detect the nature of the email and generate an automated response without you having to get personally involved. Sometimes it might just be a matter of letting someone know that you are aware of their interest and you would like to thank them personally, the automatic responded can do that for you. 

List Server This server is helpful with handling incoming inquiries, requests, orders, and complaints. List servers are basically meant for shooting of large number of mails in an instant with appropriate content. If you are promoting a new product then you can use the list server to instantly email the details to all your members.  

PDF Writer EBooks in PDF format are a good way of distributing information and promotional material. You will need a tool that can convert your documents into PDF files. E-Books in PDF format also provide content security in that they cannot be copy-pasted by anyone easily.  

Website Like email, a website is also an obvious tool. This is the one place where all your visitors will land first so it must belong to you. There are many cheap solutions for getting your own website and you must make sure you have your own domain name so that all visitors know they are on your website and not sitting on some free host. Your website must be info and useful. Besides products you must also include information and advice that are relevant to your visitors. 

There are many tools used by Internet marketers but the above five are the most basic ones and anyone can set them up to promote their business. 

Building a business around the perceived want and needs of the target customer base is hardly enough to ensure the attracting element that equates successful purchases being made.

Thus taking the time to research the current needs of the market sentiment would be well worth the trouble as the individual can then identify products that can cater to the said needs.

The importance of this factor should never be underestimated as it is the one factor that separates the successes and failures of any business.



 - 11 -
What They Want

Making it the company mission to understand, cater and design products or services to fit the findings should at the fore front of each business plan.

During the process of garnering a stable and continuous customer base one should consider the reasons the customers keep coming back for the said product or service.

Some of these reasons may include customer satisfaction of the item, pricing of the item, after sales services provided, good and prompt attention given to the customers and many others.

Thus in gaining this knowledge the company can then actively and continuously strive to provide the entire above element at an always improving state.

Some of the ways one can get the information needed to keep the customer satisfied is as follows:

• Encourage the customers to always feedback whether of a positive nature or a negative nature, and when this feedback is received ensure that is given the due attention it was initially promised.

 - 12 -
• Monitor the general sentiments regarding the product, company or service being provided or sold. By using the various tools available on the internet this task is not only easy but its accessibility is worldwide.

• Take the trouble to research and improve on the item being advertised and ensure they stay innovative and relevant.

• Learn from employees who are indirect contact with the customer base about their reasons for their loyalty or lack thereof.

Blogging Traffic

Discover The Little-Known Secrets Of Blogging Free Website Traffic From Blogs! 

 Alvin Phang - CEO of www.GatherSuccess.com

 Top 5 Secrets To Blogging 

I have been blogging for almost 4 months now, generating quite a number of visitors lately and I am very happy with my Alexa ranking as it just increased again to 134,000. Thanks guys for your kind support =)  

I noticed when I teach my students there are few guidelines that many people fail to do for their blogs so I decided to write an article on my top 5 secrets to creating a good blog! 

No. 1 Secret - CONTENT IS KING 

Yes, you hear me right. Content is the most important in creating any blog. Without good content, will readers actually bother to come back to read your site? Not only must you have good content but it must be of quality content and do not be too concern about how your blog layout looks like! Anyway people come to your site for the content not to see your nice graphics.

Be as honest as you get in your articles. Do not be afraid to share your ideas in your comments, in fact I realized that the more honest and open I was in my articles, the more people were sharing my information around the Internet. 

No. 2 Secret - Find A Good Niche Topic 

Before, you go out there and setup your domain or blog. You first have to decide what topic you want your blog to talk about? Let’s say you are good at playing soccer and you want to focus on writing about soccer related topics. Find a good niche market on the internet to find out what people like to know about soccer and create a blog or site based on soccer only! 

Example, my site www.gathersuccess.com it focuses mainly on helping others to improve on their sites with topics related to Internet Marketing. Why niche topic? Well the more targeted your topic is the more targeted your readers on your site will be.

Meaning those who visit your site often are the people that are generally interested to know about the topic you want to share!  
So like me, I talk most of the time of topics related on Internet Marketing. Have you ever seen me write an article about dog food and soccer?  

No. 3 Secret - Forums  

Go to forums! Join communities that are related to your topics and share information in those forums, put your signature link in your forum postings to provide more information of your site. This will give you free traffic from visiting forum members. 

No. 4 Secret - Install Feedburner 

If you have a blog, and you’re not getting indexed by Google. You must install FeedBurner to your site. FeedBurner will help you announce to search engines what you have posted on to your blog to allow RSS readers to subscribe to your site and at the same time the search engine will index your entries on your site! More about feedburner at www.feedburner.com

No. 5 Secret - Register with Technorati.com

Because my website is not only a site but it is also a blog, I can submit my site to Blog Search Engine. One very famous Blog search engine you must know is Technorati.com. I got free traffic coming from Technorati.com every time I post something up onto my blog. It’s VERY useful. Register your blog at www.Technorati.com.

These are my top 5 secrets that I use and implement on my site, I hope you’ll do the same to yours too =) If you have not started a blog and have no clue on where to start, I have actually created a set of videos to help you create a blog in just 10 minutes at www.BlogCashGuide.com . Do take a look, it’s 100% FREE =)