Wrapping Up
If your net marketing material provokes an picture in your brain that's simply not you, likely you've been attempting to model your approach after somebody else or you've been utilizing work produced by somebody else without giving them the benefit of knowing you, learning your approach, sharing your thoughts and interjecting your personality into the content.
So, what's the answer?
The answer to this dilemma is to be yourself and let your personality show through in your net marketing content.
If you're writing a blog entry in the midst of a blizzard and it's "a bit nippy outside" don't hesitate to say so. If you let your personality shine your image will be your own, not one you've crafted that will alter daily depending on what you've read most recently.
There's lots of discussion on branding in regard to net marketing. The basics of branding are to determine the picture you wish to portray and what message you wish to drive home.
While a few individuals may write a book on how to brand your business, there are truly only a handful of elements to consider - your image, your intent and your message. The intent of a brand is to craft
something that will stick in the minds of individuals and help them to recall your business.
Producing and building a strong brand doesn't have to compromise your personality. The only true decision is whether you wish to be casual or professional. In the world of net marketing, retaining your personality and your individuality will go far in branding your business. You'll be a lot happier with the long-run effects of your net marketing if you don't attempt to be somebody you're not. Be yourself
If you think of the Coca Cola brand, what springs to mind? Does an image of a red can with words Coca Cola written in white show in your mind's eye, or maybe a coke bottle? Likewise we must pick our niche on the net and brand our name accordingly. Be known for doing good in one area before moving on to the next project.
What You Need
Here are the things we require:
(1) A site that belongs to you.
(2) Auto Responder and Opt In box. Your visitors will most likely not make a purchase on the first try and once they leave your web site, you will not see them again.
So do get your visitors details with an auto responder opt in box and follow through with a series of e-mails. Follow up e-mails reinforces your brand name in the mind of your readers. Respectful doggedness wins sales.
(3) Photo & Signature. Scan a groomed, smiling photo of yourself and your a written signature. This adds that individual touch to let your audience know you are a true person.
(4) Audio. Do you have a nice speaking voice? If so, mix this with your photograph and signature to humanize your site and institute rapport with your audience.
(5) Blog. A blog may be an add-on to your main site or be utilized as a free alternative to a site, at least till you're generating profits. You are able to combine every aspect of name branding mentioned in the
above points into your free blog. Update your blog at steady consistent intervals with material specific to your vision. Refrain from writing about off topic material so as to keep your message and theme uniform. One way to keep your readers posted about your material is to use RSS feeds.
(6) A Domain name. You are able to register a domain name and forward it to point at your Blog. Utilize the domain masking feature that lets your site have a professional appearance.
There ought to be a logical look and feel to every page of your site. You want your visitors to understand they haven't actually left your web site when they go to a different page.
How People See You
Icons for going back or to the next page, for printing the page or even the icons that line your menu ought to be all follow the same theme as your web site as part of your marketing endeavor. Every aspect of your site ought to be about your brand. Standing out from the rest isn't nearly as important as having other people recognize your web site. If a visitor travels to additional pages and they look different, they might believe they unexpectedly left your web site and then leave it all together.
An easy concept for net market branding is your logo as an icon. You might then utilize this as buttons and every time an individual has to click, your logo makes an imprint. Obviously it will have to be much smaller than the main logo on your page or additional areas to be utilized as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will continue your branding throughout your pages and offer a advantage to your network marketing effort.
In addition, with this level of branding throughout your web site there will be no doubt in your visitor's mind where they are. You might even make it so a visitor bookmarking your web site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors frequently purchase more than first time visitors and keeping your image in their brains will aid your network marketing efforts
With a bit of creative thinking, you might make it so prospective customers automatically think of you when they see your logo. This is among the simplest yet most effective branding techniques.
Have you ever considered the significance of color in branding? Color plays a vast role in memory recall. It excites all the senses, instantly conveying a message like no other communication technique.
Selecting the right dominant color for your brand is important. This color ought to appear on all your promotional material. Following is the most common impression each color conveys:
Blue: Cool blue is sensed as trustworthy, dependable, fiscally responsible and secure. Blue is a particularly popular color with financial institutions.
Red: Red sparks off your pituitary gland, increasing your pulse rate and causing you to breathe more rapidly. Count on red to arouse a passionate response.
Green: at large, green connotes health, freshness and serenity. Deeper greens are affiliated with wealth or prestige, while light greens are calming.
Yellow: In every society, yellow is affiliated with the sun. It communicates optimism, light and warmth. Particular shades seem to motivate and stimulate originative thought and energy. The eye sees
bright yellows before any other color, making them good for point-of purchase displays.
Purple: Purple is a color favored by originative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.
Pink: Hot pinks express energy, youthfulness, fun and excitement. Dusty pinks seem sentimental. Lighter pinks are more romantic.
Orange: Cheerful orange arouses exuberance, fun and vitality. Orange is deemed gregarious and frequently childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.
Brown: This earthy color transmits simplicity, durability and stability. Particular shades of brown, like terracotta, might convey an upscale look.
Black: Black is sober, bold, powerful and classic. It produces drama and connotes sophistication. Black works well for expensive products, but might also make a product look heavy.
White: White implies simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it at once catches the eye in signage. White is frequently used with infant and health-related products.
Demonstrating yourself as an authority in your field will help you acquire both recognition and respect. As luck would have it, that recognition and respect transfers immediately to your company. If individuals trust that you truly recognize what you're talking about, they'll feel great about investing in your product.
Be An Expert
A website is the best place to begin. Construct a professional looking web site with sound and informative material and you'll have a source of authority information to direct buyers to.
Remember that it's all right to give away some of your treasured knowledge free of charge. Provide the buyer something of value up front and they'll label you as a legitimate source to go to for whatsoever your company might offer.
Article marketing is a particularly effective technique to accomplish that authority status as it gives you the power to distribute a small number of articles to a vast number of content-rich sites. The more places your name crops up, the more individuals will be exposed to your web site and product.
A different way to demonstrate your expertise is through internet forums and blogs. This is a bit more casual than article composition. It allows you to remain in the first person and talk candidly with interested net surfers. The conversational tone utilized in such settings will put more potential buyers at ease.
Not only will they view you as an authority, they'll likewise feel connected to you as a real human being. In addition to that, such places provide buyers the chance to ask questions and give you the opportunity to back up your product in the face of critique.
Discover the correct places to gain recognition. Put yourself out there and command respect through that exposure. Spotlight your accomplishments and successes. Branding yourself as an authority is all about getting other individuals to realize something about you that you already recognize.
Branding is much more than simply a thoughtful logo or slogan and it's more than simply a unique color scheme. Infra are the initial steps that need to be taken in order to begin your successful brand image.
Where To Start
Analyze the rivalry
Among the keys to producing a successful brand image is to differentiate yourself from your rivalry. You will have to know how buyers see your rivalry.
You have to recognize how your rivals differentiate themselves from other people. In addition to that, you ought to know your rivals fortes and failings. Your business may benefit from knowing this info by learning from their failings, and learning how to distinguish your company from the rivalry.
Identify your fortes
Now that you recognize your rivalry's failings you are able to start to centre your company's fortes. Perform a target market analysis, learn from it, and utilize it to your advantage. This is a valuable tool to confirm your company's fortes are in fact crucial to your target market.
Once you've recognized your fortes, and what fortes are significant to buyers, you are able to think about ways to successfully market these to the world and involve them in your branding campaign.
Know your buyer
Learn more about the buyer. Know their buying behavior. How frequently do they buy? Do they purchase only during sales or promotions? Do they purchase an array of products or services or simply a select few?
These are questions you ought to ask to better market to your buyers. In addition to that, know your buyer's lifestyles, needs, mentalities, and attitudes. Knowing and working with these personality traits are likewise key to marketing success.
Be your brand
Make certain your company truly represents what your brand identifies you with. For instance, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO has to live your brand.
The Start
Branding uses hi-tech tools to produce a net presence for your business. Graphics and animation, a compelling web copy, and overall site design that reflect your company are a few of the significant factors that will bring your net brand alive.
A magnetic site that helps buyers easily and quickly find the info they need is the key to getting buyer interaction and eventually, business.
Your branding plan ought to include great design factors and ease of utilization to produce an effective total impression.
A strong net image will make the difference between a buyer who purchases from you net or switches to your rivals. Remember, that net buyers may just leave your site and go to your rivals at the click of a mouse.
A lot hinges upon the impression they get from your web site. Branding seeks to convey a prompt unique message about your business to your target customers.
As you are able to see, there are a lot of requirements for a successful branding scheme. Hiring a branding specialist might be helpful to give you center on your efforts in creating a net presence that will become a valuable asset to your business with the helpful hints in this book.
Branding, as a whole, is crucial for any serious business as a company's brand is what differentiates it from its rivals.
In today's computer age, it's essential for most businesses to have a net presence to remain competitive. An effective net branding, simply like its offline counterpart, helps bring cognizance to your unique business providing and drive buyer demand.
While net branding offers vast opportunities for business, in order for it to be good one needs to draw in and engage its buyers. This isn't simple on the net.
Branding isn't as simple as putting up a site and adding your company logo and motto. Your net branding strategy ought to make your net brand noticeable and evident.
You must be wondering what the hell is Alvin doing.. writing a student loan article and putting it on his blog. Has he gone crazy?
Well.. let me show you why.. =) And this information you’re about to read is what I discovered from the product I created at www.AtomicBlogging.com .
I thought why not give this a test since I have bought Keyword Elite to do my keyword research.
The best part is that the article I posted was totally generated by Keyword Elite, I did nothing to source for the article even the Adsense codes were generated by Keyword Elite =P
I just post only 5 minutes ago. When I looked at the article when the advertisements in my page change to loan ads?
The secret that I have discovered from www.AtomicBlogging.com that Google generate ads based on the keywords in your URL. So what can you do with this?
Well.. if you know that the ads appearing are somehow related to the keywords in the url.. you just need to find high paying keywords to cash in on the ads.
Here is a summary of keywords I have generated using Keyword Elite software
loan consolidation 49.09 consolidation loan 48.77 debt consolidation credit 48.45 student loan refinancing 48.35 credit equity line 47.87 home equity loan 47.78 att call conference 47.73 att conference call 47.73 equity home line 47.56 student consolidation loans 46.94 aarp health insurance 46.59 phoenix university 46.57 school loan consolidation 46.39
What these results means to you is that to advertise the keyword consolidation loan it will cost US$48.77 per click! Yes! PER CLICK! And guess how much you will make if you put adsense on that =P
I think this information alone is already worth US$97 here and I may have to remove it later on but if you really want to know more on what I learnt just grab the eBook by going to www.AtomicBlogging.com . This is no ordinary eBook, it’s the No.2 blogging eBook in Clickbank that’s why I went to buy and see. It sure was well worth the money, as everything is explained step by step!
And the best part… I have already earned back what I paid for… =P If you like this article do post your comments below. Or if you got better experience and like to share it feel free to post it on the forum at www.gathersuccess.com/forum/viewforum.php?f=7
That’s it from me, I hope you have enjoyed this eBook as much as I did. Do remember to drop by my blog at www.GatherSuccess.com to get free daily updates about traffic tips.
If you are new to blogging and would like to know how to setup a blog grab my free videos at www.BlogCashGuide.com
Or if you prepare to read, I have created a special system which is totally step by step at www.AtomicBlogging.com
All the best to your blogging success.
Alvin Phang, www.GatherSuccess.com
PS: If you like this eBook feel free to sent it to your friends and also sent feedback about this eBook to alvin@gathersuccess.com
PPS: If you got an interesting idea or product and would like to joint venture with me feel free to contact me via email =)
How To Build Huge Amount Of Traffic
When I first started blogging, I mainly was experimenting with StumbleUpon for the first few months. It was only recently that I went back again to take a closer look at what it can do. This simple but yet incredible viral tool can actually drive a large amount of targeted traffic to any website over a period of time.
I love this tool a lot and I thought I write a mini guide on StumbleUpon for beginners as I felt StumbleUpon has a huge potential in getting free traffic to your site. What is StumbleUpon?
StumbleUpon is a social web tool bar that sits right in your browser which allows the users a new experience to surf the internet. Instead of searching for keywords like what you normally do in Google, StumbleUpon users only have to search tags and hit the search button.
StumbleUpon will automatically bring you to pages that are tagged with the keywords in random order.
To start using StumbleUpon, you will need to install the tool bar shown above which is compatible with I.E and Firefox at http://www.stumbleupon.com. After you are done installing, you can check if your website is listed on StumbleUpon by visiting http://reviews.stumbleupon.com and typing in your website URL.
If this is your first time using this toolbar, most likely your website is not listed. What you need to do now is start using your newly installed toolbar to tag and review it by clicking on the blue thumbs up symbol which has “I like it!” next to it.
In the pop-up panel, this allows you to categorize your website, write a short description and tag with specific keywords. After you have filled up the form, your website will be included in StumbleUpon’s database and will show up when other users with similar interests to your tags use the Stumble Upon toolbar to surf the Internet.
Why Use StumbleUpon?
StumbleUpon is well known in giving web owners the ability to generate massive amounts of traffic to a specific webpage or website that has been stumbled. Example, if you wrote an article or created a website which offers creative and useful content, you would want as many people looking at it as possible, right?
Once your website gets stumbled, your website will immediately receive visitors from all over the world who has this tool bar installed.
Here Is A List Of Benefits Using StumbleUpon
1. Help to generate a huge exposure on a specific website
2. Gain lots of backlinks from StumbleUpon visitors with websites
3. Establish a constant reader base for your blog very quickly
What type of traffic can I get from StumbleUpon?
StumbleUpon is different from normal search engines, when you search keywords in search engines it shows results. Searching for tags in StumbleUpon will automatically bring you to the page related to the keywords.
This offers very targeted traffic that matches the keyword tags for your blog.
However, the nature of StumbleUpon allows open exploration of various website which may be loosely tagged by other users. Hence, this may produce weak targeted traffic with specific keywords.
Here are some of my experience so far with StumbleUpon
• Traffic is long-term as I still receive traffic from websites that I have stumbled a long time ago.
• Stumbling on well known names help to get constant traffic from famous people whom I have stumbled upon through their review pages.
• Visitors from StumbleUpon come from various countries all over the world, but most of the traffic are mainly from North America.
How To Keep Visitors To My Website?
Because of the nature of channel surfing, many StumbleUpon users assess your website based on their first glance and determine if the channel is worth watching. To retain StumbleUpon visitors, you would want to provide great content on your site so that StumbleUpon users would want to stick around to read more.
Another great tip, is providing great tools that they can use to do some activity on your website. I realized this after I’ve stumbled my 2000 MyBlogLogs, I’ve got many stumble users coming back to that same page.
StumbleUpon users are generally attracted to unique content, useful online tools, free stuff and interesting news. Make sure that these elements are all present to ensure that you receive a “thumbs up” as well as repeated visits to your website.
Here are some pointers to help you
• Have an easy to remember URL, I especially recommend users who are using free blogger or wordpress accounts to buy an easy to remember domain name so that people will come back more often and find you more credible.
• Your website should be full of content, so that users who come in to see your post will have more things to read.
• Do not try to have too many poorly blended ads on your website like banners and so on. If possible, you can avoid putting banners and replace them with words instead. I have tested that words tend to be more readable and acceptable than banner pictures.
• Your website should be visually appealing, so that users will be attracted to your site.
• Your website must always ask visitors to subscribe to your blog feed or newsletter for updates.
How many visitors can I get from Stumble Upon?
Expect an average of 100+ to 8000+ daily unique visitors for a specific web page that is stumbled. I’ve stumbled several post pages on GatherSuccess as an experiment and the best performance was 300+ visitors in 24 hours.
However, the number of visitors will slowly decrease as the days go by. I was amazed that it received so many views and because I did that when my blog was so new, not many people actually stayed on to view more posts.
So if you were to stumble your post, do make sure your blog has lots of content for them to read before you stumble your articles.
I hope you like this article I have written and if you like it do stumble it! Happy stumbling.
