Monday 27 February 2017

Build An Online Store

As an affiliate, you can build a store or join a program where a store is provided for you. There are a number of Clickbank-ready stores that are pre-set up.

You only need to pay a one-time fee and the store will be activated in your name with your affiliate ID.So, instead of promoting just 10 products, you can promote the entire Clickbank host of vendors. There are ups and downs to this.

Pros: All the work is done for you. There is a Featured section to these stores where you can highlight the 10 products that you are actively promoting.

It also gives you a quick web presence and if you don’t have website building experience, everything is done for you.

Cons: Your store looks just like every other person who bought the store package. Because it is built for you, it is a standardized template, so there can be hundreds, even thousands of other stores out there that are just like yours.


Take a short bit of time to set up a blog on one of the free sites, or build a site and get webhosting. Whichever you decide, having a small site that is yours will go a long way towards building your credibility for the long term. Using PPC (pay per click) is fine up to a point. However, to expand and grow with products and services, having a site is essential.


Wordpress: www.wordpress.com – You can get a blog started in less time than it takes you to read this sentence. All you need is an email address. You’ll get your own WordPress.com address (like you.wordpress.com), a selection of great free and customizable designs for your blog (called themes) and 3 gigabytes of file storage.

There is a great deal of help and instruction to show you what to do and how to get started. Your website address would be something like http://product.wordpress.com and you can build as many of these free sites as you like.

The positives of using the Wordpress.com system is that you are on a domain that has a very high page rank, lots of visitors and tons of help. Even if you’ve never set up a blog before, it’s so easy that you can get started and not feel overwhelmed.

Blogger: Another free platform that is owned by Google is great to set up a blog on. Again, you will be a subdomain like http://product.blogspot.com, but it’s free, there’s no webhosting fees involved and you can set it up without any HTML, programming or web design experience. You simply pick from one of the many themes presented, and your blog is ready to go.

Having a Blogger blog gets you listed in Google (since they own it), and makes it easy to get your message out there.

Joomla: Although Joomla is free, they don’t have a free site where you can build on a subdomain. Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications.

Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.


With that said, Joomla has a ton of online help just like Wordpress; however, you will have to get webhosting and a domain name to use it.

Friday 24 February 2017

The Top Sites To Sign Up For Include:

  Digg – www.digg.com - Digg is a website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories, in a social and democratic spirit. Propeller – www.propeller.com

 Newsvine – www.newsvine.com – Newsvine allows you to report on the news that you find around the net. If you have a website, Newsvine is a great way to get the news out about it. Newsvine also allows you to create your own blog, so you write articles, post reviews about products and more just like you have your own site.

  Bebo – www.bebo.com

 Scribd – www.scribd.com – Listing your stuff on this site will get you listed very highly in Google.

 Stumbleupon.com – www.stumbleupon.com - Boasting 2.75 million users, StumbleUpon is a web browser plugin that allows its users to discover and rate web pages, photos, videos, and news articles

 Linkedin.com: www.linkedin.com - 12.5 million members -- a powerful tool for business networking.

del.icio.us: The website del.icio.us (pronounced as "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks.

 Orkut.com: Orkut is an Internet social networking service run by Google Now has a membership of 57 million.

 Twitter.com: A free social networking service that allows users to send "updates" (text-based posts that are up to 140 characters long) via SMS, instant messaging, email, the Twitter website, or an application such as Twitterrific.

 Yahoo! 360 (a.k.a Yahoo! Days) is a personal communication portal similar to orkut  and Myspace -- it is currently in the beta-testing phase. It integrates features of social networking, blogging and photo sharing sites.

  Xanga.com: 40 million members. Xanga is a free Web-based service that hosts weblogs, photoblogs, videoblogs, audioblogs, and social networking profiles.


 Ryze.com: .25 million members. Ryze.com is a free social networking website designed to link business professionals.

Monday 20 February 2017

Build Squidoo Lenses and Hubpages, Autoresponders & Social Networking

Ø  Get some free pages which can act as intermediary sites which you can use to pre-sell your various products by writing articles presenting the products and writing about the features and benefits.

Ø  Build one Squidoo or Hubpage per article and product. Avoid combining stuff on pages, because you want to give a clear message about each product or service that you are promoting.

Ø  You can build more than one page per product. Look and think about the different angles you can bring to each product or service that you are promoting.

For instance: list the features and benefits in general lens, then build 4 or 5 lenses on specific sub-features where you only talk about that feature. Then, from the main lens or hubpage, you can link to the sub-feature pages.


Autoresponders are e-mail messages that are sent automatically when an e-mail arrives for a specific e-mail account. The most common example of an autoresponder is the ubiquitous "Out of Office" message sent by mail programs like Outlook and Eudora.

Web autoresponders are used by affiliate marketers to send responses to questions when they are away from the computer.

Autoresponders will answer questions, send information about a product or service. They are also key to list building which is where many affiliate marketers make back end sales by sending follow-up messages. Most web autoresponders give you unlimited autoresponse messages, and you can have multiple autoresponder addresses.

Autoresponders are inexpensive and are considered your silent 24/7 salesman. Two good autoresponder companies that charge around $20 bucks a month include:

Ø  Aweber – www.aweber.com

Ø  GetResponse – www.getresponse.com

There are many other autoresponder companies out there, and you can even get autoresponders as part of your webhosting package.
However, these two autoresponder companies offer a host of addition features and benefits that allow you to build a list super-fast.

Back end sales on follow-up messages accounts for a large part of affiliate sales. It is a known fact that people need multiple exposures to a product to convert tire-kicking to sales.



Sign Up For Web 2.0 Social Networking


It is very important to sign up for as many Web 2.0 social networking sites so that you can promote your product pages – whether they’re on Squidoo, HubPages or Weebly. In this way, you can build a steady flow of traffic to your pre-sales pages, build your list with an autoresponder form and increase sales.

Friday 17 February 2017

Step-by-Step Checklist To Affiliate Success

With everything you’ve learned to date, I’ll bet your head is swimming. Below is a plan that you can implement to get you started on the road to affiliate success and profit.

Get Organized!

 Pick on affiliate network (I suggest Clickbank because it’s easy). Spend a couple of hours learning the ins and outs of how it works. Look at the gravity, sale percentages and pick some products and make some affiliate links so that you are fully familiar with how the process works.

 Go to CB Trends and CB Engine and make sure you understand how they can help you pick winners.

 Stop by the Google AdWords tool and search for about 10 keywords for each product that you pick making sure that they are low competition, good traffic keywords and key phrases.
Keep good notes about what you are doing so that you can refer back to them later.

Sign up for Pay Per Click programs

Get yourself the following Pay Per Click accounts:

 AdWords, Yahoo Publisher and MSN Ad Center accounts.

 Make a decision about whether you are going to build a website or work strictly through Pay Per Click advertising.

Sign up for Clickbank

 Sign up for Clickbank and get your nickname if you didn’t do that yesterday.

Go through the help files at Clickbank, AdWords, etc. so that you understand basically how each program works.

Video Training

 Make a decision about which program you want to use to make your 1 minute videos.

 Look on YouTube and search under Camtasia training. You will find a ton of videos on how to make a decent video.

 Check out www.TubeMogul.com for free uploading of your videos after they’re done. If you want more options, there is a paid portion that will allow you to submit to more video sites. Also, you can consider Traffic Geyser for maximum coverage with videos, if you have some money to spend. www.trafficgeyser.com


Article Marketing is one of the easiest ways to get steady traffic to your website. Using good keyword/key phrase research will get you a ton of traffic as you write articles based on the results. In those article directories, you can put links back to your site and that will send traffic your way.

Ø  Never submit the same article to multiple sites.

Ø  You need to change your article by at least 50% for each site. This is not as hard as you might think. Check out Unique Article Wizard located at: www.uniquearticlewizard.com on how to accomplish that.





Monday 13 February 2017

Building Your Affiliate Funnel

While a lot of affiliate marketers can operate without setting up a website, the benefits of doing so will become immediately apparent. First, having your own website establishes your credibility on the subject, and further lends authority to the product you are promoting.

While you can strictly use AdWords and other contextual advertising methods, having your own website is a way to add other income streams, organize and consolidate your affiliate product offerings and add other types of advertising and monetization schemes to your site.

Setting up a website is not that difficult nor is it very expensive any more. If you decide to go with your own website, there are a few things you should know in order to get started.

Get your own domain name. A domain name is a unique name that identifies your website. It transforms an IP address (100.99.103.44) to something memorable – www.yourdomain.com.

Having your own domain name adds to the authority of what you’re writing, should be easy to remember and gives you a platform from which to write. Registering a domain name nowadays costs only about $8 to $10. Some of the best registrars include:

 Godaddy.com

 Namecheap.com

  Internic.com

Next, you will want to get webhosting. This is also very inexpensive. A full featured webhosting plan will cost you only about $5.00 to $10.00 per month.

 Godaddy.com

 Hostgator.com

 Dreamhost.com

Get an easy to use website platform. You don’t need to be an HTML or Dreamweaver expert to set up a really nice site.
The platform of choice these days is WordPress, which is very simple to setup by using Fantastico and Cpanel, and there are tons of very nice themes out there for you to use. Two other easy to use content systems are Drupal and Joomla.

All three of these will build out a full site for you that has an admin interface that is easy to learn and use. Through the use of one of these platforms, you can accomplish a number of essential things to the success of your affiliate sales:

Affiliate link cloaking: It would be nice to think that everybody is honest. However, this is not the case. As a result, you need to cloak your affiliate link so that when a person clicks through your link and buys the product, the commission goes to you.

Especially with an affiliate network like Clickbank, it is very important to cloak your original link with an ironclad decoy link that keeps the commission protected.

It will take a link that looks like a mish-mash of letters and dots and like this: http://AFFILIATE.PUBLISHER.hop.clickbank.net and turn it into something like this: 

http://yourdomain.com/product.html. It makes it both easier to read and keeps your affiliate information secret and intact.

Pre-selling: This affords you the opportunity to write or have written articles that are keyword optimized (which means that they are designed to rank highly in the search engines for specific words), traffic magnets that affords visitors the opportunity to learn more about a specific product and get more exposure that leads to eventual conversion. Pre-selling is an art that happens over time.

Ad Tracking & Analytics: While Google AdWords offers excellent ad tracking features, having a person visit your website further refines the analytics you can look at.

As a visitor explores your entire website, you are gaining valuable information about what pages they visited how long they stayed on specific pages, what links they clicked and the like. All of this information can help you refine what is on your website.

For instance, say a person arrives at your home page, goes to a page on a specific product and then goes through a link on that page to another page on your site and stays there for a long time.

If this happens over and over, you have just gained valuable information about what has caught people’s interest. In that way, you can offer more of the same that is on the second page so that people are likely to return and be re-exposed to you, your products and your site.

Blogging About Specific Topics Related To Your Affiliate Product: With a website built on the WordPress platform, you can set up certain programs called plug-ins that automatically optimize your website.

What this means is that Google and the other search engine spiders will love to stop by your site and add pages to their search index.
As you get more pages into the search engines, you will rank higher. What this means is that you will have more and more visibility and in turn more traffic will visit your site over time.
Learning about keyword research and search engine optimization or SEO is one of the things that every affiliate should learn.


The more you know, the better your site will become, and the better your site, the more sales you will make.

Friday 10 February 2017

URL Display and URL Actual

One nice thing to remember is that you can put your Clickbank ID and URL in the Destination URL section of the advertisement. In the Display URL, you place the actual website URL of the affiliate products vendor.

Example:
 Display URL: www.maverickmoneymakers.com
  Destination URL: http://xxxxxx.maverick66.hop.clickbank.net/?tid=MAVERICK

That word “?tid=MAVERICK” on the end of the Clickbank ID is called a traffic tracking device which allows you to track how your campaigns are going. Both Clickbank and AdWords will allow you to track your advertising campaigns so that you can make a decision about what’s working and what needs to be changed.

To track within AdWords, you will need to choose a keyword that you want to track in AdWords. Click on Edit Keyword Settings. Then you have a URL that you can add a tracking ID to which in this case would be “?tid=MavAd1” for Maverick, Ad #1. You only have 8 letters that you can use, so whatever you decide, it should be easy to understand and decipher.

Yahoo and MSN’s Contextual Advertising

While not much is said about the contextual advertising that is available through Yahoo and MSN, it does exist. As an alternative, you might want to consider advertising through them. The same rules apply, the competition is less and you may wind up spending a lot less for the same amount of advertising.

In order to figure out if it’s worth the money, you can sign up for accounts with both MSN and Yahoo pretty easily and try it out. They also run a lot of specials and give away coupons worth various amounts of money just to get you to try their service.

Yahoo PPC Service:

http://sem.smallbusiness.yahoo.com/searchenginemarketing/
MSN Adcenter: https://adcenter.microsoft.com

While these are lesser advertised, contextual advertising outlets, you can get a lot of mileage from them, and all kinds of traffic you might have missed if you focused on Google alone. Remember, being successful as an affiliate means thinking outside of the box.

Facebook and Myspace Advertising

Often overlooked and very good places to advertise are Facebook and Myspace. While I wouldn’t advertise the How To Make Money Online e-books, they are great places to advertise other digital products.

If, for instance, one of your products is Jamorama from Clickbank, it is a “learn to play guitar online” service that is made for young people, is done totally online and would make a great Myspace advertisement.

Squidoo and Hubpages

If you don’t have a website and you want to have an intermediary page that gives more information and pre-sells the product more, you can use either Squidoo or Hubpages. They are free to build, takes about 60 seconds and requires no HTML ability to use.
Tons of people build Squidoo lenses using articles that expand on the products and services that they are promoting.

In this way, a person doesn’t click through your link straight to the pitch page of the vendor and only think that you are trying to sell them something.

Through the use of these intermediary sites, you can add value to the product or service with a personalized set of information that is tailored to make the product more understandable.

If you decide to build a Squidoo page for your affiliate product, most people will do a review of the product or write an article outlining the benefits of using/reading/listening to the product. In this way, it is more personal and less salesman-like.
Web 2.0 Social Networking

By using Web 2.0 social networking, you can announce and spread the word about your affiliate product. Instead of sending them directly to the vendor’s site, you can use Squidoo, Hubpages and other social networking sites like Ning and Scribd.com to Pre sell the product through writing articles and converting them into mini websites.

Instead of advertising the vendor site, you will advertise your intermediary site and use it to list build and follow up through an autoresponder.

The easy way to list build is take a picture of one of the aWeber or Get Response forms using a program like Snagit, and upload the picture and make it a clickable link to a squeeze page.
You can build a squeeze page using Weebly.com which has a drag and drop interface that makes it extremely easy to build web pages with autoresponder forms embedded in them.


You then have people click, go to your landing or squeeze page and fill out the form. On the landing page, you can further outline the benefits of the product you are promoting.

Monday 6 February 2017

10 Natural Ways To Clear Stroke Causing Plaque From Your Arteries

There is no doubt that both arteries and veins have very important roles to play. Veins carry blood to the heart. The blood is then transported to the various parts of the body with the help of the arteries.





Hence, there is no doubt that arteries have a very important role to play. When we are born and as we are young our arteries are clean and oxygenated blood flows very easily to all parts of the body.

However, as we age and we as we become very undisciplined in our lifestyle habits, our arteries get choked with plaque which gradually creates lot of problems and at times even causing death.

That’s why it is very important to find out ways by which we can keep the arteries clean and free from plaque using some proven and natural methods.

What Exactly Is Arterial Plaque

When we talk about arterial plaque we are talking about a dangerous combination of dead cells, cholesterol, calcium and fibrous tissues. This happens only after the smooth interior lining of the arteries are damaged.

Once it is injured, the smooth lining becomes rough and rugged and it starts attracting cholesterol and other elements as mentioned above. The problem is more serious than we had thought as even young children of eight to ten years suffer from this problem.





It’s a problem that needs to be nipped in the bud to prevent heart attacks, strokes and other such dangerous conditions. So what can we do natural to help change the course!

1. Look For Foods Low in Cholesterol & Saturated Fat 

The World Health Organization and American Heart Association states that one should restrict saturated fat to only around 16 grams and cholesterol should never exceed 25 percent. Only then would it be possible to reduce arterial obstructions.

This would call for reducing meat serving to less than 4 ounces each meal. The rest should be filled up by beans, fruits and vegetables.

2. Increase Soluble Fiber Intake

It is also very important to increase intake of soluble fiber which is found in plenty in oatmeal, whole grains, oat bran, pears and apples. This is important because if you want to remove the clogged arteries and reduce the quantity of blood fats or lipids, then these soluble fibers could be very useful.

Soluble fibers are known to bind well with these lipids in the intestines and help to flush out the same and prevent it from entering the blood stream.

3. Give Up Smoking

There is no doubt that smoking is very damaging and could play a big role in increasing LDL (bad cholesterol) and also in reducing HDL (good cholesterol).

When one smokes regularly they increase the early stages of fat known as triglycerides. Hence staying away from cigarettes is not a choice but a compelling compulsion so to say.

4. Exercise Regularly

Regular exercise helps burning of excess calories and keeps the arteries neat and clean. You should however take the doctor’s advice and go for an exercise program that has been recommended and cleared your doctor.

Moderate exercising for a period of 30 minutes works wonders but even exercise for 10 minutes a day can be very helpful. You need to consult with your doctor regarding this.

5. The Importance Of Omega 3 Fatty Acids

Omega-3 fatty acid is often called the wonder nutrient. It is found in Tuna, Salmon, Mackerel, and Hoki. They play a big role in lowering cholesterol levels that cause plaque in your arteries.

They also help reduce inflammation of the arteries and also help to repair the damaged arteries especially the interior linings. They also play the role of a blood thinning agent and which helps in reducing formation of blood clot.
  
6. Keep A Watch On Waistline 

Extra inches in your abdomen are clearly a sign that all is not well as far as non-essential fatty substances are concerned. It could be a precursor to deposit of plaque in your arteries.

Trimming one’s waistline is extremely important to say the least.

7. Supplements Are Too Important To Ignore 

It is very important to understand the importance of food supplements. They are slowly becoming a necessity rather than a choice – a well balanced diet will minimize their use.

It has been proven that well-chosen and quality supplements can play a big role in keeping the arteries clean and sweep the plaque and other harmful deposits away. There are a range of Vitamin Supplements that could help. They have been proven to reduce cholesterol buildup in the arteries.



8. Avoid Processed Food

In today’s fast paced world there is no doubt, a lack of time is a big problem and most of us have forgotten the virtues of home cooked food. Processed food is rich in saturated fatty acids, preservatives and all other things which do nothing but damaged our system.

They play a big role in clogging the arteries and make us obese and unfit. Making the one change of staying away from processed foods to the maximum extent possible with pay big dividends reducing artery plaque. It is a small price to pay for maintaining a healthy and good lifestyle

9. Limit Alcohol

Though limited quantities of alcohol could be good for the body, when one overshoots the limit set by doctors and by others who set such standards, it is bound to create problem. Beer, sweet wine and other such drinks could lead to obesity and increased sugar levels. This certainly could be the foundation for the arteries being clogged.

10. Reduce Stress Levels And Have Required Sleep

Stress is a bad thing and it is known to cause hormonal imbalances which eventually lead to fat accumulation in the arteries. One should learn how to de-stress and get into exercises such as yoga and meditation which could help a lot.

Regular sleep of at least 8 hours per day (at the right time) is also something that should be always be kept in mind.

In closing, taking the steps to reduce plaque in your arteries is a process. But quick gains can be realized with dietary changes and exercise like walking.

Here are some techniques so that you can use the AdWords system and make money.

The site is located at: http://adwords.google.com

You can sign up for an AdWords account by clicking the Start Now button and filling in your information. Sign up for a standard and not a starter account.  AdWords is pretty easy to use. Many people will want to start out with 100's of keywords and will take everything suggested by AdWords keyword tool.

Avoid this method and stick with a few terms that are laser-focused on your product or service.

Use the AdWords keyword suggestion tool or other keyword tool like MicroNiche Finder, Nichebot and Keyword Elite to find about five or six terms that are tightly related to your product.
You will want these keywords/key phrases to be low competition, high traffic words. The software just mentioned are designed to find keywords like this for your product.

You will want to drill down on your keywords. For instance, if your product is about dog health, don’t just look at the keywords “dog health” and dogs.

Look for things like “relief for dogs from fleas”, “best dog food” or go into a specific breed like “cocker spaniel health”, or “best dog food for beagles”.

While you will get fewer visitors based on these keywords, the ones that will arrive will be very interested in your product. When you look at products, you will want to take this into consideration as well.

List your key phrases and base your advertisement around these key phrases. You will ideally want to get them into the title of your advertisement as well as in the listing for AdWords to use when listing when your ad will appear in the search results and on people’s websites.

Use the AdWords keyword suggestion tool here: 

https://adwords.google.com/select/KeywordToolExternal
Select key phrases that are relevant but not very competitive. Remember, that although you may only get 100 visits a day from a keyword, conversion rates are 1-2%, so that will usually equal a sale.

This is why you don’t want to promote a product that is much cheaper than $30. If your commission is 50% to 75% of $30, that is $15.00 to $22.50 on each sale.

It has been shown that affiliates will convert on average 1% to 2% per 100 visitors if they have done adequate keyword/keyphrase research.

It will generally convert the same on a $30+ item as it does on a $15.00 product. The amount of money you earn will only change due to the commission level and price of product.

Ad Variations

When you have your keywords in hand, go to Google and search on those keywords. Put the keywords between quotation marks and watch what comes up on the right hand side. This will give you great ideas on how to word your own advertisement.

Look at what ad is in the top spot 3 spots. Look at the titles they are using and see how you can word your advertisement similarly so that you get good click through.

Then when you put together your initial ad, make some variations and track how many clicks each ad is getting. Keep the ad that performs the best.

When you are just starting out with AdWords, keep your bids low. Bid as little as $0.05 cents per click where you can, and just make sure that you get on page one of the search results.


Look towards doing advertising on websites only and forego the search results, because it is counted in 1000 impressions at a price and your money can go a longer way.

Friday 3 February 2017

Getting Traffic To Your Site

Video Promotion

While most people will tell you to use pay-per-click advertising, article marketing and building a website, here’s a shortcut method to get your started and quickly. Videos can get you into search engines fast.

Use one of these tools to get started:

  Camtasia Studio has a 30 day free trial.

  CamStudio which is free and located at http://camstudio.org

  Jing that works on the Mac or PC.

 Web Cam.

 Sony Movie Studio.

  Movie Studio 9.

Now that you have a selection of products, a website or direct links to a vendor’s website, it’s time to promote. First, you will want to get into the video arena.

I know you probably weren’t expecting that. But, people are video junkies, and if you want to get people engaged, you will need to go where the traffic goes.

Creating videos is one sure-fire way to get traffic to your site. Creating a video is not as hard as you think. It’s easy and fun, and will get you into the Working with Camtasia can be a little daunting, but it will pay for itself in spades if you take the time to learn how to use it.

If you need to go free Jing is the second easiest way to record from screen to video. If you’re good with PowerPoint, you can create a slide show, narrate it about your site and simply read from a script. These are the easiest type of video to create, and when used correctly, they are traffic bringers.

Set your monitor resolution to 800 x 600 for recording. Record your videos at 800 x 600, resized to 480 x 360 with Smart Focus. You want them to be quick, and talk about the product you are promoting.

The bottom third is very important in videos. You want to tell them about your domain name or the domain of the affiliate site. If you don’t have a site of your own, go to Snip Url where you can put in your affiliate link and it will give you an output.

For instance, if your affiliate product is for Maverick Money Makers, and your affiliate link is -

http://XXXXX.PUBLISHER.hop.clickbank.net, your Snip Url will be www.snipurl/MaverickMoney.

The Snip URL can go in the lower left part of your video, and remain there for the duration. As you talk about your website, all you need to do is use Snag. It to capture pictures, which you put in your PowerPoint presentation and capture as video.

Add a couple of transitions, and you are in the video arena. These short video reviews are what you upload to all of the video sites.

Things to remember:

 Make sure that the name of the video is your long tail key phrase or product name plus a word like deals. (ie. Salmon deals, Rolex watch deals).

 Make sure that the keywords and key phrases are submitted and enclosed in quotes as well as without quotes.

 Make sure that you submit them with the URL leading back to your website.

 In the information section, be sure and put your website, or Snip URL if you don’t have a website that leads back to the affiliate product.

Pay-Per-Click Advertising

If you don’t have a website, landing page or place to send prospective traffic, pay per click or PPC advertising is an excellent method to drive sales via your affiliate link.

Again, you will want to use discretion so that you don’t wind up losing more money than you gain in sales.

The largest PPC outfit is Google. Those little advertisements that you see on people’s websites, plus on the side of the search results are called PPC advertising.

Advertisers pay a set amount per click in order to appear on sites. It is considered contextual advertising, because the advertising is related to the information being presented either in the search results or on the website. For instance, you won’t get an advertisement for ice cream on a site about auto parts.

AdWords & Contextual Advertising


Advertising with Google is easy and deceptive to newcomers. Easy, in the fact that it is very easy to use; deceptive because if you aren’t very careful you could lose a lot of money trying to get advertising that makes you money.