Increase Your Site Traffic With Ethical Link Building

Are you looking to increase your site traffic? Would you like to do it for free? If you answered yes, you aren’t alone. That’s what most of us are trying to do. The key is to increase your traffic ethically, and you can do this with ethical link building. 

Link building is very important for your site. This is the process where you create links that point to your page from someone else’s page. This happens naturally as quality content is created, but there are also things you can do to build links. 

#1 You can trade links with other sites that are directly related to your web site's subject matter to bring more traffic to your site. For example, let’s say you sell oranges on your site, then you could look to link with other sites that sell oranges or related products like orange juice, orange salad, etc.  

You can build two-way links that include the other site providing you with a link while you provide them with a link. You should never link to sites that are inferior or low quality as this will threaten your own ranking in the search engines. 
You can link back on forums and blogs that are related to your site. Find communities that are in your niche market, create a user profile, enter your site information and then start to make quality posts. This will bring you free traffic to your site. 

You should also directly contact other sites that are related to your niche. If you can get these companies to link to your website through a blog post or how to article it will significantly increase your free traffic to your site. 

Finally, take the time to create an RSS feed, which will allow your articles to easily link to a number of different places. Submit the RSS feed to numerous related directories and give your traffic a direct boost.  

Linking is a powerful tool that when used ethically can increase your traffic and your placement in the search engines. 

Free Website Traffic Methods

Use Google Keyword Tool to Increase Your Free Traffic 

You want to bring more traffic to your site and you want to do it with no associated costs. Great news! There are several tools you can put to work for you and one of those is the Google Keyword Tool. If you are not familiar with this tool, now is a good time to do so. 

The Google Keyword tool can help you find long tail keywords that aren’t as competitive and then help you to build content around these words. The most competitive keywords are a real fight to place with and yet most searchers will use alternative keyword searches and those are what you can target with Google Keyword Tools. Not only will you have an increase in traffic you’ll have traffic that you would not normally get but that is certainly a fit for your niche.  

The Google Keyword Tool Box site is one way to utilize a number of tools that can be of benefit to you and your site. This site contains a number of tools such as Webmaster Central Tool Set, Website Analytics, AdSense Webmaster Income, Free Webmaster Blog, and more. When you take advantage of these tools you can really make the most out of your keywords. 
If your niche is especially competitive, this is a great way for you to start to build up small recurring traffic so that you can engage the users. 

If you want to increase your traffic, you need to be able to bring new visitors to your site. If you continue to use only the keywords or keyword phrases that you always use, then you will only see a slower smaller growth of your traffic. 

However, if you choose to look at other related keyboards and expand on your keywords or keyword phrases then you have the opportunity to see your free traffic consistently grow and expand. 

Immediately Boost Your Social Media Traffic with These Tips

Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site, it is essential to find ways to engage with users so that you can rely on a steady stream of social media traffic. While each social media platform is different, there are some steadfast rules you need to follow to get an immediate boost in your traffic.  

Use Visuals to Inspire

First impressions are crucial. Adding visuals to your social pages can help your audience make decisions. In fact, according to Adobe, social media posts that contain images resulted in 650 percent more audience engagement. People want visual content to help them make purchasing decisions. People are 85 percent more likely to make a buying decision when they can view a product video or demo.

Master Instagram

If you want to drive traffic from your social media channels, you have to include images. One of the best ways to do this continues to be Instagram. When you can create beautiful images and engaging content on Instagram you will see an increase in audience engagement.

Make Content Easily Shareable

The importance of being mobile friendly can’t be stated enough. As we navigate through the mobile age, it is crucial for you to understand that your content needs to be easily read and simple to share. Including share buttons on your mobile-friendly content is critical to driving social media traffic to your website. It comes down to this, the harder it is for your audience to share your content, the less likely they will.

Improve Your SEO

While you want to make sure your content can be easily read and shared, you also need to ensure that it is being shared correctly and effectively. Integrating SEO best practices into your content can help you improve your online visibility, generate more leads and sales, strengthen your brand’s authority, and increase your social media traffic. Optimizing your content for search engines can have tremendous payoffs.

Increasing your social media traffic begins with you taking the time to manage the various social media platforms efficiently. Building your audience will take time, but these tips will help you see the positive effects of your social media traffic.

How to Successfully Link Build to Drive More Traffic

Link building remains a critical and powerful marketing tool for improving the search visibility of your business online. Unfortunately, it is becoming more challenging to build the kind of links that increase organic search traffic that will lead to encouraging strategic business growth. Here are four strategies that can help you improve SEO and build links to drive more traffic to your website.

1. Making Contextual Relevance Important

Link building has become more about your users rather than your online presence. With the arrival of the Google Hummingbird algorithm, the need for building links to fantastic content has been reemphasized. The update focuses on understanding the context of the search engine query, as opposed to identifying specific keyword queries. This provides you with the opportunity to create content that is need-based rather than keyword focused.

2. Building Relationships is the Next Level

The new link building process is about building relationships with websites and their audiences. Take some time to identify a common goal that you share with similar sites. This can act as a catalyst for a mutually beneficial relationship. Building a natural connection with other websites and their audiences will set the stage for natural link building, which Google appreciates.

3. Think Long Term

You can’t be in a hurry to build these new relationships. There are numerous reasons why a blogger might not want to create a relationship with you right away. It is your job to convince them that you can help them with their own brand-building efforts. This will take time. If you come across as someone who genuinely wants to make a meaningful contribution to their site, you will be able to gain their trust and develop a sustainable relationship with them.

4. Combine Digital Marketing Activities

Digital marketing activities, including social media and content marketing, have become intricately woven into the link building process. If you can get your social and content marketing tactics right, your link building efforts will follow. Contemporary link building has become a convergence of various tactics that should be a part of your overall marketing strategy.

The way search engines look at link building has dramatically changed over the last several years. While it is still essential in the grand scheme of things, it is now more target audience driven than anything else. Use these tips to improve your link building and see how quickly your efforts drive traffic to your site.  

How to Increase Traffic to Your Website with Keywords

With the continually changing Google algorithms, it can be tricky to gain an advantage over your competitors online. However, even though the tools are continually evolving, the approach stays the same. It always comes back to this: if you create high-quality content that your audience reads, you will improve your prominence in Google results. The best way to accomplish this is by conducting thorough keyword research. Here are some excellent ways to make sure that your website is on point with SEO optimization.

Analyze Your Current Content

The best way to conceptualize the idea of a keyword is to carefully look at your website and determine what kind of audience you are trying to attract and what your ideal reader is looking for. Take some time to go back through all of the content on your website and sort them into vague lists. The idea is to create various content buckets that a majority of your blog posts and content will fit into.

Create Keyword Lists

Once you've determined your content buckets, you can look through them to identify specific keywords. Look for the words and phrases that you would like rank highly in the search engines. While this isn't supposed to be a be all end all list of the keywords you can use, but rather a way for you to clearly identify the obvious ones.

Use Both Short Tail and Long Tail Keywords

Some keywords are easier to rank than others. The cheaper and easier keywords are long tail keywords. These are the keywords that are associated with much less traffic than the short tail keywords. Short tail keywords are more popular and more frequently searched. There are many tools on the web that you can use to help you determine the two different types of keywords; these include Google Adwords, Keyword Tool, and others.

Utilize Tools to Get a Good Spread

To get a good keyword spread, you want to utilize tools like Topsy and Buzzsumo, or others like it on the web. You can use Topsy to uncover the convoluted and confusing work of social media keywords. It allows you to page through the recent history of keywords on social media to identify trends. Buzzsumo helps you to create comprehensive keyword lists that will help you compete with your competitors.

No matter how many times Google updates their algorithms, utilizing these tips can help you remain at the front of the pack and drive more traffic to your site. 

Best Ways to Immediately Increase Website Traffic

If you're a small business owner, you may feel like the deck is stacked against you when it comes to marketing online. You don't have the same budgets as the large corporations, and you don't have the massive resources when it comes to your marketing team. Fortunately, you don't need any of this to increase traffic to your website. Here are five tips to help you get started on the right path for improving the traffic to your site immediately.

Facebook Remarketing

Facebook has become an excellent tool for promoting your business. Many smaller companies don't know that they can set up remarketing audiences within the social network by merely installing a convenient tool on your site. When you install Facebook tracking pixel on your site, it allows you to continue to market to customers who have visited your site. It is the perfect way to create return traffic to your site.

Twitter Remarketing

This handy tool works in the same way as Facebook. All you have to do is install the pixel on your website to start targeting your website's visitors on Twitter. The only difference is that Twitter requires you to have a higher minimum audience count before you can begin advertising to them.

Focus on Your Headlines

According to a study recently published by QuickSprout Marketing, eight out of ten individuals will read a title and not read the rest of the advertisement. This means that you should be spending about 80 percent of your time perfecting the headline to grab the attention of your audience. Whether you are running ads on Facebook, LinkedIn, Twitter, or pay-per-click, you want your headlines to be perfect.

Blog Regularly

Spending time blogging on a regular basis really does drive traffic. A recent study showed that by increasing the number of blogs that you post from two per week to over ten per week, companies could see a 300 percent increase in their traffic. That being said, you also need to ensure that your blogs and entire site are search engine optimized to get the best results.

Syndicate Your Blog on Other Sites

Allowing your blog too by syndicated on other sites is an excellent way to drive new audiences to your site. You want to search for blogs that are in a similar industry and that are similar regarding size and audience. Once you find an appropriate site, contact the site administrator and ask if they would like to swap blog articles. Take turns posting each other's blogs and linking back to the other's site.

Increasing traffic to your website doesn't have to break the bank. With these simple tips, you can start finding new audiences and increasing the traffic to your site.

5 Tips for Using Email to Drive Traffic to your Website

Whether you know it or not, email marketing is still one of the most effective methods for directly communicating with your audience and driving traffic to your site. Increase the size of your email list with social contests, RSS feeds, and opt-in pop-ups and increase the traffic to your site. Here are five ways you can use email to drive more traffic to your website.

Social Media Campaigns

Social media contests not only spread the reach of your brand, but they are an excellent way to collect more emails. All you have to do is host sweepstakes on your social media platform and ask for an email as a simple way for your audience to enter the contest. You can generate even more motivation to spread the word by providing your audience with unique opportunities for getting their friends to provide you with their emails.

Design RSS Feeds for Your Blog

You can make it extremely easy for your audience to keep in touch and gain more valuable information from you. Design an RSS feed subscription option in your blog using contrasting colors. Set it up at the top of your page, making sure to explain what they are signing up for and why they should.

Add Opt-In Pop-Ups

Newsletter pop-ups on your website can be extremely useful for increasing your email subscribers. In fact, most blog sites, from large corporations to the single blogger, use them. Implement your pop-up efficiently by choosing the right place on your site and by using an optimized popup builder. Tell readers why they need your newsletter and how the information on your site can benefit them.

Hook them with Your Subject Line

The make or break aspect of any email is the subject line. This is what will get their attention and make them read the rest of the email. Make sure that you spend an ample amount of time crafting the subject line, remembering to keep it short and to the point.

Create Clear Call to Actions

Be sure to make your call to actions clear and prominent to increase the response rate. Make it easy to act on your call to action by including an easy to find, a clickable button that is embedded in your email. You can create these easily through a newsletter formatting site like Fusion or MailChimp.

Email marketing is an extremely useful method for driving traffic to your site. Use these tips to grow your email list and create powerful emails that will get you those click to your website.  

Use Traffic Exchanges to Increase Your Free Site Traffic

Are you trying to increase the traffic to your website? Are you looking for free traffic? Then why not take advantage of what a traffic exchange can do for you? 

For those of you not familiar with traffic exchanges this is the type of site that offers a service to webmasters in exchange for traffic.  It is like the auto surf idea, except with the traffic exchange there is usually a manual rotation. In other words, the traffic exchange will send you traffic in exchange for you sending them traffic 

There are various kinds of traffic exchanges but the concept remains the same at all of them. You can search the internet for "traffic exchange" to find a number of these services. Let’s look at a scenario where traffic exchange is at work. 

Let’s say as a web surfer you visit another traffic exchange member’s website and you earn credit. You can then use the credit you earned to get other visitors (members) to your website. The traffic that arrives at your site is completely free. There are very few traffic exchange sites that demand members pay for the traffic they send unless you choose to buy a traffic upgrade for your account. You can buy text ads or banner ads. 

You can earn money while you surf. Some people have earned $0.2/day with only two traffic exchange sites. Not every traffic exchange site has this kind of feature. You will want to read what is offered by the traffic exchange website before you sign up. 

Traffic exchanges are often overlooked as a way to increase free traffic to a website because they are not fully understood. Do not make the same mistake of so many before you. Learn what a traffic exchange is and does, and then put it to work on building traffic for your site. 

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5 Tips for a Successful Email Marketing Campaign

Your email marketing campaign is an essential element of your overall marketing strategy. They are designed to communicate and build relationships with your audience, gather relevant data, and help increase your return on investment. Unfortunately, many of these campaigns miss the mark and continue to fall short. Here are five tips to get you on the right path to boost lead nurturing and returns.

Tip #1: Use Your Email Campaign as a Dialogue

Unfortunately, many businesses follow the “batch and blast” method of email marketing campaigns. While this successfully achieves the objective of sending out the email, it doesn’t actually end up beginning a dialogue with your audience. Extend the conversation by listening to your audience, adding relevant value, and engaging your prospects. Ask for their participation and always include social share buttons to encourage your audience to continue the conversation.

Tip #2: Focus on the Message

Email marketing campaigns do more than send out communications; they send the audience a message. Use your email marketing campaigns to tailor your message according to the prospect's profiles, actions, and interests. Consider sending different email messages to the various segments on your list. By ensuring that you include value-added content, your audience is more likely to engage with your emails.

Tip #3: Automate Where Needed

When you automate your campaigns, you give yourself more time to spend developing your strategy and being creative. Use your marketing automation solution to automate campaigns based on behavior and event triggers, so you have more time to build stronger relationships with your audience.

Tip #4: Create a Mix of Styles

Consider mixing up your email campaigns styles and methods to avoid having them underperform. While you test different email components such as content angles, delivery days, fulfillment pieces, and surveys, you’ll start to learn what your readers are responding to. You will have a better chance of keeping your readers engaged if you keep your content and methodology fresh.

Tip #5 Analyze Your Results

The reports from your email marketing campaigns don't always require massive data dumps into Excel or hours of crunching numbers. Leverage the reporting dashboard in your email automation tool to get the details transferred into a format that is legible for everyone. Use these details to understand prospect interaction and improve future campaigns.  

To build, execute, and manage an effective email marketing campaign, you have to pay close attention to your audience and the message you are sending them. Following these five tips will help you avoid the common trap of sending out self-promoting messages that only leads to them being deleted.

4 Ways to Drive Traffic to Your Site that Aren't SEO

While SEO is a legitimate strategy to drive traffic to your site, it isn’t the end all be all when it comes to your content marketing. As more and more people turn to content marketing, it has become increasingly more difficult to shine a light on your company. While Google and SEO can drive a tremendous amount of traffic to your website, it may not always be the best and most efficient way to do so. Here are five alternative ways to drive traffic to your site that don’t focus on SEO.

1. Utilize Email

When it comes to your marketing strategy, you never want to forget email marketing as it is still one of the best sources of traffic that you can get. Your email marketing campaign should be actively collecting subscribers for your list and sending out fresh pieces of content that you publish. Your email subscribers are much more likely to spread the word about your content and share it on their social media sites.

2. Comment on Blogs

Placing comments on blogs doesn't mean randomly posting links to your page in the comment section of other websites, but instead posting relevant and helpful comments on those blogs. It works best if you comment on blogs from your niche because they already have an established audience that is similar to your target audience. To drive traffic, you need to provide value in your comment, additional information, or a new perspective.

3. Guest Post

Guest blogging is a great way to drive traffic back to your website. You can try to drive traffic directly to a related article on your website by placing a link directly in the guest article. An even better strategy is to put a link to your site or landing page within your guest author bio. Like with commenting on blogs, you want to choose blogs for your guest posts that are closely related to your own niche.

4. Re-share Older Posts on Social Media

If you are only sharing your content once on social media, you are missing out on an excellent opportunity to drive more traffic to your site. Only posting content once means that only a fraction of your audience sees your updates. By re-posting your content, you can increase the traffic that you drive to one post from social media.

There are endless ways for you to drive more traffic to your website. Try out new strategies and track the results so you can see which methods work best.