How to Communicate

Using the zoom and pan feature in Camtasia to dial in on specific parts of a well designed Infographic is a great way to explain complicated ideas very quickly during a sales video presentation
. 

You need to be clear and concise or you run the risk of having your
audience's eyes glazing over and turning into zombies. 

Zooming in and out on bar graphs, pie charts, and other graphical representations inside a single infographic image help a narrator to tell a cohesive storyline without the need of creating several separate images. 

It's a technique we see often on television commercials, made to 
promote Fortune 500 companies, and their products. 



If a picture tells a thousand words then why not use an infographic to speak volumes and help you get your point across quickly and succinctly in the most professional way possible.