7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company.  

Even for a small venture such as a niche profit site, an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list. 

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.  

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.  

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional emails annoying but if you provide a good newsletter or promotional material,  you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.  

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list. 


1)Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money. 


2)Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance. 


3)Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buy from them, the more earnings you get. 

 4)You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles, and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer. 

 5)Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. 






6)Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher. 


7)Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase. 

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.   

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of internet users from spamming and unwanted emails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many companies have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail. 

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to be on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.  

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.  

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.  

1)Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages are those messages that, for whatever reason, were not successfully received by the intended recipient. 

 There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.  

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area. 

2)Always provide an unsubscribe feature in your site and an unsubscribe link in your emails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your emails, you are now sending them spam mail. 


When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers. 

3)Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business. 


Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending emails to an opt-in list.   

5 Things To Consider When Publishing A Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company.  

 This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project. 

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.  

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues, and family. All of them could very well be customers in the future. 

If you do not have a newsletter or publishing one for your site, then you may have to consider researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site. 

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.  

1)Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. 

You have started a site and your theme for your site will 
always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff. Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.   

2)Ensure that you have well written, information riddled and content rich articles. Your articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here. 

 3)Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way. 


4)Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they won't get to read what is most important your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase. 

 5)Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing. 

How To Get Your Subscribers Begging For More

Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates, and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.  

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares.  With the numerous sites on the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.  

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in a very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.  

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here. 

 From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe. 

 Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light-hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun. 

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light-hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye-catching and grabbing that they won't be able to take their eyes off them. Pique their interests. 

Have good content and article, even if it means investing in an experienced and professional copywriter to write them for you. An effective copywriter should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“ to your recipients.  

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buy from you.  

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.  

Provide clear and crisp images of what you are offering. If people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.  

How To Grab Your Readers Attention With Your Subject

 The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there. 

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry they represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all.  Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as a waste of cyberspace and delete or trash them without so much as opening the e-mail and scanning them.  

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services. 

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well-written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspects of your promotional e-mail. 

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be 



intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed emails.  

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spend only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.    

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to”, “tips”, “Guides to”, Methods in and others like that.  

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic.  This form of subject is very effective because they reach out to your recipient's emotions. When they have read the question on your subject, their mind starts answering the question already.  

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.  

 You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on. 

How To Build A List Of Eager Subscribers

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site. 

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.  

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it. 

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having.  


There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.  

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers. 

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.  

Try to research what people are looking for, this way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they knew you always have fresh and new things to share with them.  

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both. 

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get. 

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.  

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.  

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next. 

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with emails so that you don’t annoy your subscribers. 

4 Ways To Get Your Opt In Subscribers To Trust You Quickly

 While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to emails that promotes their products, services, and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen. 

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your emails for you.  

With an opt-in mail list, the emails you send containing your promotional materials such as newsletters, catalogs, and marketing media will go through.  

 Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy on the internet, getting the trust of an internet user you don’t personally know is a big achievement.  

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?  

 • Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Well, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in. 

• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly. 

• Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger the probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide. 

• Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service whenever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.  

Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.  

4 Crucial Things You Need To Do To Build your List

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business in the business world.  

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of these is Opt-in email marketing, also known as permission marketing.  

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs, and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who want to subscribe to your opt-in marketing list.  

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list.  




These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer.  

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not 



so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.  

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.  

1)Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up. 


A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data are inputted. As more people sign in, your list will be growing.  

2)As mentioned in the first tip, make your homepage very, very impressive. You need to have well-written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t overdo it. 



Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders 



between simplicity and sophisticated knowledge.  

3)Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer. 


4)Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers. 

Secret of getting your email opened

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit. 

In fact, you may be losing money. You may be hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.  

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly. 


Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list. 

1)Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs. 


Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are 



always good customers. Put up a link to your site so that they may be able to see what you're business is all about. 

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you. 

2)Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use. 


While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also, provide your subscribers with promotional material that they could actually use and spread around.  

3)Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a first-hand account from someone you trust. 

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.  

Building a profitable opt-in list doesn’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you

Escaping the Effects

Since you first became interested in creating sales videos to increase your conversions, undoubtedly you've been spending a lot of time checking out the online - as well as doing some additional research on your own. 

Now it is time to do a reality check, and find out if this new passion for video is hampering your ability to get your daily to-do list done? 


No doubt, switching to video sales pages will increase your bottom line as long as making the switch doesn't cause you to neglect the other daily tasks that you need to accomplish. 
The trick, for any business owner in this the situation is to maintain focus on their core competencies, while still allocating time to explore and employ new strategies that create additional opportunities. 
Success as an entrepreneur comes down to learning how to budget your greatest but most limited resource - time! 

But you don't need me to remind you of how important time management is to your bottom line - or do you?... 

Can you remember a day this month that you went to bed feeling good about accomplishing everything that you set
out to do? 

Hey, I was once inspired by someone who challenged me by saying that, "Abraham Lincoln had only the same 24 hours in a day that you have - now, how much are you going to accomplish today?" 

Well, I can easily imagine the United States being a lot different and probably smaller today if old Abe had to check his email and Facebook! 

My point is, the same machine you’re reading this on can either help you to become wildly successful, or it can pacify you with sweet diversions until you wake up broke and alone!   

Video Seo

Now that you are creating sales videos, you have opened the floodgates to new SEO strategies that only video can open. 

Watch the other peoples videos and your eyes will be open to some of the brand new and unique opportunities that only sales video creation can make possible! 
You'll discover, how you can use your videos on YouTube to effectively make your offers easier to find in the search engines, to attract more customers with very little extra effort. 

You'll discover tactics that only take minutes to implement with far reaching benefits of increasing sales and attracting new customers
that can last more than a year! 

Plus you'll discover new video creation tips that will help you create those white hot white-board style videos (all by yourself) 
that companies and political parties have
been paying through the nose to have created! 

How to Communicate

Using the zoom and pan feature in Camtasia to dial in on specific parts of a well designed Infographic is a great way to explain complicated ideas very quickly during a sales video presentation
. 

You need to be clear and concise or you run the risk of having your
audience's eyes glazing over and turning into zombies. 

Zooming in and out on bar graphs, pie charts, and other graphical representations inside a single infographic image help a narrator to tell a cohesive storyline without the need of creating several separate images. 

It's a technique we see often on television commercials, made to 
promote Fortune 500 companies, and their products. 



If a picture tells a thousand words then why not use an infographic to speak volumes and help you get your point across quickly and succinctly in the most professional way possible. 

Sales Copy

So, I hear you’re writing the script or making cue cards for your first sales video. 
Are you remembering not to just list off a bunch of features? 
Remember, the sound of bubbles sells more soda than the ingredients label. 
You have a unique opportunity through the video to connect with your audience on an emotional level. 
Make sure you are using this to your advantage. 

Identify with them and their problem;offer your personal solution, remind them how bad it is, help them to imagine how good it could be, and how much worse it will get if they let your offer slip on by! 
Of course, to evoke these kinds of deep emotions, and say the things that will make them feel hungry, thirsty and achy inside and all over for your products and services you'll need to use words that pack a punch! Which you can find by googling. 

Zombie eye candy!

Your video sales page is going to need cool images, just like a static written one would. 

If you have purchased a lot of royalty free images online, you know that the average going rate per image is about $1. 

This can add up quickly and severely cut into your bottom line. 

If you remember, I said I wanted you to 
THRIVE. 


You can download some free images as well from the online.  Look around there are a lot of PLR from who you can buy a pack of images.

Video making training

If you are going to make your own videos, you are going to need to learn how
to loosen up behind the microphone. 

Being relaxed is more important than, having an "announcer's voice", a cool accent,
impeccable grammar or the ability to pronounce all your words correctly! 

It's more important than any of the things you believe are keeping you from creating
a high converting sales video. 

Shut off the TiVo tonight, close your eyes, and listen to the voices in the TV commercials 
or on the radio. 

I guarantee that you'll hear all kinds of voices, (probably one just like your own), and I wouldn't 
be surprised if you heard some of them saying words that they seem to have just invented!

If listening to commercials doesn't ease your  the mind behind the microphone, try to imagine
the last time good grammar stopped someone from becoming the President of the United 
States! 

So relax and loosen up behind the microphone.

If you don't, you'll waste hours trying to edit your recordings and you'll run the risk of not sounding believable. 

Before, you press record, knowing what you are going to talk about is important but then while you are recording you need to just relax and tell it like it is. 

Don't worry, people will be drawn to your story even if you slip in an "um" or mispronounce a word as long as you sound relaxed and sound like you believe what you are saying! 

A little mistake here and there just makes you sound human and people tend to find it easier to believe someone they can relate to. 

If you'd like to learn more about how to "be natural" behind a microphone, as well as down-home advice about how to make professional grade audio on a shoe-string budget, you can find lots of info on the internet nowadays.

There are many courses you can buy as well

There are so many online courses, you'll discover even more techniques for relaxing behind the microphone, as well as penny-pinching advice about exactly which budget equipment you can use to sound like a pro. 

You'll even learn how to temporarily turn any room in your house into a professional grade temporary recording studio, and much more!  

"Video Sales Letter Zombie"

 A Word About Your Download...

, Few people will admit that there is "deadness" 
creeping into the world of written sales pages. 

But, unlike the zombie hordes, you proved that you had the juicy plum brains to recognize the problem early, and the chutzpah to do something about it! 
So please, let me start by congratulating you 
on taking the initiative to download my report 
about how easy it can be to create higher 
converting video sales pages!  

You know, that in many marketing circles it seems
complacency has been spreading like a zombie 
infection. 

That is why I'm delighted to encounter, a fellow 
survival-minded person like yourself and offer 
you aid!  

But let me warn you, I don't want to see you 
merely survive...

Now, that I've found you, I won't be content until 
you THRIVE! 

So, by the time you finish my report and begin to 
discover just how easy it is to create high-converting 
video sales pages, I'll have additional helpful advice 
in your inbox, ready for you to enjoy. 

Conclusion

It can be daunting trying to learn how to make video sales letters, especially if you’re relatively new to internet marketing in general, but if you can learn to do them, or pay someone else to do them for you, it’s likely you will find that your product converts better than you ever thought it could.

It’s been proven time and time again that video converts. Nothing says you can’t have a backup text sales page, too. But the video is just going to convert better in general.

If you can’t create your own videos, outsourcing them can be remarkably affordable. But remember to work carefully with the creator in order to be sure as much of your unique voice is preserved as possible.

Please don’t let fear deter you from learning to create your own videos. It’s a lot easier than you probably think!

Outsourcing

Outsourcing Video Creation

What happens if you don’t know the first thing about creating a video sales letter and absolutely hate the thought of even trying to do it yourself? You’ll have to outsource it, of course.

Outsourcing can be effective, but just remember that you will lose your special, unique voice, and no one but you will understand your product the way you do. For this reason, it’s critical that you work hand-in-hand with your video creator in order to develop a script that really showcases your product the way you would.

If you decide to outsource the creation, be sure you check out samples the person has done to ensure they are capable of creating the kind of video you want, and make sure you have the basics of your script ready.

Tools for creating video

Video Creation Tools

There are some things you will need if you’re going to make your own videos. These tools (software and hardware) will make life a lot easier for you if you intend to make your own videos.

Good Acoustics

The first thing you’ll need is a room with good acoustics. Otherwise, you’re likely to get a terrible echo, or it will sound like you’re speaking in a tunnel. Ideally, you’ll want to film in a small room filled with plush furniture (like sofas and beds) that can absorb a lot of the sound reverberations.

A Video Camera

You don’t need to invest in an expensive video camera. Even a good camera phone will do. (Most high-end cellphones have a decent video camera built in.) Just be sure the video and sound quality are acceptable.

Of course, you won’t need this if you’re going to do a screen grab type video. But if you’re going to appear on camera yourself, or have an actor do it, you’ll need a decent camera.

Decent Lighting

If you’re going to be on camera, you need to be sure the lighting in the room is good enough to ensure your features are well lit and there are no harsh shadows.

A Good Microphone

If you’re using a video camera with a decent built-in microphone, you probably don’t need to worry about this. However, if you’re doing a screen grab style video or one that focuses on images and slides, you’ll need a good microphone to record your voice.

At the very least, you should hire someone to do the voiceover if you don’t want to use your own voice. Videos with voice outperform those that don’t by a very large margin.

Software

There are many good software packages that are useful for creating videos. You may want to try out a few to see which format you like best, as they each work in different ways.

Learning tp make video

Learning to Make Video Sales Letters

If you don’t know how to make sales letters, you’ll either need to learn to do it or hire someone to do it for you. The best option, of course, would be to learn to do it yourself. Not only is that the least expensive option, but your videos will almost always perform better with that personal touch.

Think about it. Who knows your product better than you? You are obviously the best one to present your product. You will gain a lot more credibility if you can look at the camera and say, “Hi, my name is Jane Smith, and this is my product!”

Sure, you can have someone else create the video for you, but it is so much better if you can put your own personal touch in the video and inject your personality into it in the same way you inject your personality into your product.

If you want to learn to create videos, here is a great course that will take you through the entire process using a variety of different setups. It’s extremely affordable, and will have you making professional videos in no time! (And it will save you a fortune on outsourcing!)

Important Features for video letters

Important Video Sales Letter Features

There are a few features that can really make a difference to the effectiveness of your video sales letters. These elements should be included in every video sales presentation you create.

Headline

First of all, you should be sure your video has a headline. This should be in the video itself, in the script, and possibly on the web page itself beside or above the video.

As with regular sales letters, the headline is perhaps the most important element of all, so be sure it’s a good one.

Solving the Problem

In the last section, we touched on the importance of presenting how your product solves a particular problem (or problems.) It’s a good idea to focus on one main problem, but you could present a few other smaller problems, too.

Be sure you really stick that problem in front of the viewer’s nose in a way they can’t escape from. You can do this by mentioning the problem repeatedly in different ways, and even presenting various scenarios that might happen if they don’t solve the problem.

Make sure your product is presented as the solution to that problem.

Use Scarcity

Love it or hate it, scarcity works. Be sure to let people know they won’t be able to get your offer for long. Either the product will be taken off the market, or the price will go up, but let them know that they must act right away.

Don’t Forget a Call-to-Action

Tell the viewer what you want them to do. Don’t expect them to read your mind! Do you want them to buy? Then tell them to hit the BUY NOW button. Do you want them to opt-in to your newsletter? Then tell them to enter their name and email address and hit SUBMIT. Whatever you want them to do, TELL THEM!

Include Social Proof

Social proof is a major key to getting sales on any kind of sales letter. This could be your credentials in your market or your testimonials. (Video testimonials included in the video could work well!)

Don’t Forget a Guarantee

As with any type of sales letter, a solid guarantee can help close the sale. Let people know that if they aren’t happy with their purchase, they can get their money back with no hassle.

Use Graphics Wisely

Graphics can be an important element on a traditional text sales letter, but they can be extremely distracting on a video sales page. Generally speaking, graphics should be used very sparingly on video sales pages.

 

Tips for video sales letters

Tips for Engaging Video Sales Letters

The few people who claim their video sales letters aren’t converting well are often those who put their videos together without as much thought and attention as they should use.

We are going to look at a few things you can do to make sure your video sales letters are the best they can be.

1.    Grab Attention – Just like your headline, you need to make sure the first few moments of your sales video grab attention. Use appealing text, great music, and interesting imagery.

2.    Be Brief – A video sales letter is generally most effective at between 10 and 25 minutes. Sometimes longer videos are necessary and effective, but most people will lose interest if you go beyond this range. So keep your video to a reasonable length, but also long enough to say everything you need to say.

3.    Solve a Problem – As in a normal sales letter, your video should focus on at least one problem your product can solve and present that clearly.

4.    Stay Positive – You may have some negative things you need to focus on, but the overall tone of your video needs to be uplifting.

5.    Use Auto-Play – I’m sure you’ve heard people talk about how much they hate auto-play. Yes, there are people who truly detest it. But the fact is, it works. Whatever your personal feeling is about it, you should consider using it because you’ll see results.

6.    Don’t Show Video Controls – Another proven fact of video sales letters is that you shouldn’t show the video controls. Don’t make it so people can click ahead or go back. Don’t make it so they can pause it. Just keep the controls off.

7.    Use Music Carefully – Music can be a great tool in video sales letters, but it should be used carefully and judiciously. Be sure music isn’t playing in the background when you’re speaking, because it could distract from your message.

 

 

Video Sales Letters

Why use video Sales Letters?

You’ve surely noticed by now that video sales letters are all the rage. It’s no wonder that these sales letters are so popular because they can convert many, many times better than traditional sales letters.

And there’s a lot of reasons for that:

·        They are more interesting, thus holding attention longer than text.

·        They are easier to trust because you can hear and possibly see the product creator.

·        Those who watch an entire video presentation are much more likely to spend money than those who can’t or won’t.

There are a couple of minor drawbacks to consider:

·        Some people prefer to “skim” a sales letter and don’t have the patience to sit through a video.

·        Some people on slow internet connections won’t be able to view the video even if they want to.

·        Video uses more bandwidth, so you need to make sure your server can handle the load if you get a lot of traffic.

Video truly converts, and if you’re not using video sales letters, you are missing out on potential sales. You can always have an alternate sales letter for people who leave your page without watching the video. Just set it up to open if they click the back button or close the window.

Video can also work well on squeeze pages, so if you have been having trouble getting people to opt into your email list, you might try a short video on your squeeze page.

How to create sales letter

Introduction

Creating a sales letter that will convert is tricky. There are so many things that can go wrong, from your headline to your graphics to your bullet points and so much more. It’s no wonder a lot of products seem to convert so terribly! This is especially true when people who have no experience with writing sales copy try to write their own.

Most people are content to just be a sales letter zombie. They look at their dismal sales and shrug and say, “I guess people don’t like my product.”

This kind of complacency is a real killer in business. If you’re content to wonder why your product isn’t selling, then you’re already doomed to fail. Don’t let this be you!

It’s time to wake up to the world of video sales letters, the latest (and greatest) trend in sales pages!

Video sales letters often convert several times better than standard sales letters, even if you use the same basic sales copy and techniques! Why? Because it’s a lot more personal when people can hear your voice and maybe even see your face. And there are other reasons. Even if you don’t want to appear on camera, just hearing a voice actor can make a huge difference.

Find out in next post how you can get started with your own video sales letters!