On YouTube, videos get approximately four billion views each day. At least half of the views come from people using mobile devices. Accordingly, there is a huge potential for one to grow a mailing list on YouTube. This can be using YouTube Cards which help in driving traffic from the mobile videos to an intended site. When a person clicks on the YouTube Card, they are redirected to a certain page on which they can be requested to subscribe.
37. Publishing a Best Practices Post
These are no ordinary posts because they introduce customers to best ways they can use product, service, or any other resource. It should include practical tips and examples that support the identified points. Many consumers love these types of posts because they learn more about different myths and help them identify some of the best trends in the industry. In the past, Coca
Cola released a best practice video in which it urged users of the plastic bottles to find various innovative ways of reusing their empty bottles.
38. Regular and Consistent Publishing
People seeking to grow their mailing list must learn how to publish regularly and consistently. Depending with the nature of publication, one can publish several items in any day. In some cases, publications are done on a daily or weekly basis. Regular and consistent publishing attracts more readers who are likely to subscribe to the content so that they can always receive newly published contents.
39. Examining Taboo and Controversial Topics
Depending on the nature of list a person would like to build, sometimes it is possible to explore topics that people consider taboo or controversial in a given field. Exploring these topics
or issues has the potential of increasing one’s visibility and reach a target audience. Even though there is a strong likelihood of negative criticism, there are segments of the target market who will
respond positively.
40. Special Events & Promotions
The strategy is common among high-end companies targeting a special group of clients. The goal is to make the event special, memorable, exciting, informative, and educative so that participant can develop an interest in the products/services of the hosting organization. Through events, businesses can educate potential customers about the benefits, advantages, and superior quality of a product compared to others. Besides, the event can be used to appreciate and recognize existing customers as being special.
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