Tips of how to reach more people.....

41. Reaching Out to Influencers 

Every business should strive to reach out to an influential person to endorse or recommend its product or service. The endorsement can take place through sharing of the product on a social media page or any other platform. A single influencer who shares content can cause a 31.*% increase in sharing of the same content. Accordingly, more influencer will lead to more shares, and, therefore, more leads and bigger list for the business.

42. Optimizing the Search Engine 

Google is the recommended search engine that businesses should collaborate with to increase their leads. The channel will send a business’ traffic on a consistent basis to enable companies to attract traffic to their content sites. Search engines such as Google ensure greater exposure compared to some social media pages where content only becomes viral and visible for a few days. 

43. Colors make a Difference 

Many people overlook the colors or combination of colors they use on their sites. However, something as simple as a color can hugely impact the conversion rates of a product or opt-in. In this case, it is often important to consult a professional to come up with the right colors and combinations that will appeal to the audience. 

44. Making it Easier for Users to Share Content 

The people currently leading the content of a business are the best advocates to promote the content or products/services of an organization. These people are likely to share the post with other audience as long as it contains top-notch content. Accordingly, every business with a website or a page on social media platforms should make it easy for others to share the post to other platforms and with other people. A business can achieve this by using click-to-tweet buttons, creating social sharing buttons, and installing image sharer software. 

45. Exploiting New Social Media Channels 
The social media industry is changing rapidly. Today, the most important social media platforms among teenagers and young adults (aged from 12-24 years) include Instagram (32%), 
Twitter (24%), Facebook (14%), Snapchat (13%), and Tumblr (4%). Business should survey new platforms with few competitors and many users to sell their products and services. Considering that these platforms support a wide range of activities, businesses can use them to grow their contact lists and generate new leads.

More tips to follow in next blog.

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