Commenting on blogs is an area that many individuals and entities overlook. However, it is an effective strategy in connecting with blog owners as well as the blog users so that they can later promote one’s content. Commenting on popular blogs should not be done for the sake of it. Instead, one should add value by asking genuine questions or making serious comments. By being genuine, the business can get conversations going with the blog owner and other users, and, therefore, creating new contacts and leads.
47. Using Podcasts
Podcasts are useful in promoting content, products, and services. Well-created podcasts can attract high- quality traffic which often leads to higher sales. People appearing on podcasts should ensure they are well-designed and informative so that the target audience understands the message being sent by the marketer or business.
48. Joining Webinars
Webinars are another vital platform that most people tend to ignore or overlook in their attempts to grow the mailing list. Webinars are more valuable compared to other free offers. This is because subscribers have an opportunity to interact directly with the host. Besides building the email list, webinars are effective in converting for paid offers.
49. Advertorials and News Stories
Businesses can publish informative articles or stories related to customers’ use of products and services and post them on media where customers and prospects can find the content. These are helpful in building a reputation in a quick and easy way. The marketers have to research and come up with article ideas which they can successfully use for self-promotion.
Through these articles, customers can respond to the business and the latter will use the opportunity to convince the former into buying its products/services.
50. Brochures/Fliers
Brochures refer to small booklets or magazines that contain pictures and information regarding an organization and its products/services. Business must involve professionals in
creating brochures and fliers that help in bringing profitable business. The brochures should educate prospects by addressing their needs about a product/service.
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