Longer Copy
Sometimes to answer all your visitor's potential questions, you will need to consider longer copy. It is not a science set in stone – copy needs to be as long as it needs to be to convey an idea or benefit to the reader.
Sometimes to answer all your visitor's potential questions, you will need to consider longer copy. It is not a science set in stone – copy needs to be as long as it needs to be to convey an idea or benefit to the reader.
If you fall
into this category, then you must organize your copy in a way that does not
scare your reader away. So do not have a
long page full of heavy text. You need
to have separate paragraphs for each idea and benefit, plenty of subheadings
and bullet points, to enable the reader to scan down the page to locate the
ideas and information, which appeals to them.
Long copy, as
with short copy needs to be easy to understand, as if a visitor does not
understand what you are trying to convey, you will lose them.
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