What is USP
A unique
selling proposition (USP) will often be what makes your reader decide to read
more on your site, so you should spend some time considering what your USP is.
A USP clearly
answers the question: Why should your
readers choose you and your website over every other website, or option they
have?
You absolutely
must answer this question in your web copy and all your other marketing
efforts.
Really think
hard about, why should your reader choose your website, over any other
website? This will be the basis of your
USP.
I know that
this is not the easiest question in the world to answer and requires a lot of
effort, but it is so worth it. Finding
your USP can really transform your website by attracting new readers, getting
repeat visitors and people recommending your site.
Here are three
things that you can consider to determine your very own USP
Your Customers
First, you need
to think about your customers, as it is them who will make the decision to stay
on your website, or visit another website.
Think about the benefits they are looking for and what frustrations your
website solves.
Your Competitors
Next,
consider your competitors - what makes you better than them? (Having a good USP will properly be a good
start, as few of them have a well articulated USP). Other things to think about are where is the
gap in your market, or what are your competitors not providing?
You and Your Website
Lastly,
if you have not managed to find a USP, looking at your customers or
competitors, then look at yourself and your website. What are your strengths and passions? What
can you offer that no-one else can?
A
USP gives visitors to your website a reason to stay on your site, instead of
clicking away to a competitor's site.
No comments:
Post a Comment