Step 1: Create a Fan Page by going to the following link: https:// www.facebook.com/pages/create. If you are in the home based industry, such as a network marketer, affiliate marketer, etc., it’s best to brand yourself and not your company or products.
This also means name your page your name & not your company or products name. People buy from people on Facebook not the other way around. Remember no one goes on Facebook looking to buy stuff, they go on Facebook to socialize. !
! Your goal is to create brand awareness through your page. !
! Create a professional cover photo. Add in your website or blog site into the cover photo along with your name. Remember this will be the visitors first impression, so make it count. I outsourced my design here: http:// onlinewealthpartner.com/SMS!
! Upload a professional profile image. ! ! Make sure you fill out as much information as you can in the settings of your Facebook Fan Page.
Allow people to get to know you better and give them a way to learn more about you. You can find all this information in the admin panel of your Fan Page under settings and then page info. !
! If you want to see our Fan Page examples you can go here: http:// facebook.com/michellepescosolido and http://facebook.com/ billpescosolidofanpage!
Step 2: Now you need to get likes. This will be the basic set up for a likes ad. Create a Facebook Ad here: https://www.facebook.com/ads/create/!
! a. Choose Page likes ad.
! b. Choose your Fan Page in the drop down box.
! c. Choose a powerful image to represent your brand that will stand out in the news feed of your target audience or on the right side of the news feed of your audience.
! d. Add text to your ad. Make sure you put something here that speaks to your audience you will target. Give people a reason to click like on your page with compelling copy here. Let people know what your page is about in this section.
! e. Choose the country you want your ad to show up in. Only choose one country per ad.
! f. Choose the gender you want to target.
! g. If applicable choose the language you want to target next.
! h. Choose an interest. This is the make or break section of whether your ad will be successful or not. You need to understand your audience that you want to target. Who or what would they also be interested in? If you know your audience would probably like The Biggest Loser, then find The Biggest Loser and choose that option.
Now you are targeting all the people that like The Biggest Loser. You can also select authors, speakers, coaches, other Facebook Fan Pages, books, etc in this section.
Your goal is to find the right audience that has a specific interest that would also be interested in liking your page. You will know if you don’t choose a right audience by the costs per like you are paying and the click through rate.
You want to get your click through rate over 2% in the news feeds ads and typically you want to pay below a $1 a like.
! i. You can also narrow down your audience to a smaller size by choosing behaviors also here. But, by no means do you need too.
! j. There is also an option for more categories. You can narrow your audience down even further by choosing options in this section. You don’t have too, but it is available. Pay attention to the right on how big your audience is you have created and make sure you are between specific and broad by looking at the Facebook meter.
! k. The connections section should be checked to target the people not connected to your Fan Page. We don’t want to target people who already like your Fan Page.
! l. Set your daily budget. A good start is a minimum of $10.00 a day. Just remember if you are paying a $1 a like then you will only get about 10 likes a day with a $10.00 a day budget.
! m.Choose optimize for likes option in the bidding section. I have done a lot of testing and it’s best to choose this option, instead of manually bidding for clicks. Facebook will show your ad to the people who are “most” likely to click like on your page when choosing optimize for likes.
! n. Place the order and now you have created your very first basic Facebook Likes Ad. !
! If you want to get your page going fast with fans, I would suggest that you at least put in $25.00 - $50.00 a day because your want to get a good amount of fans on your Facebook Fan Page so your can target your fans in the section below when your start to create ads to your offers. !
! For More Advanced Facebook Ad Strategies, check out my Ad products here: http://michellepescosolido.com/products!
Step 3: Now that you have your page set up and you have likes coming in, it’s now time to create content on a daily basis. !
! Do you know your message? It’s important that you understand and have identified the message you want to convey to your audience. This is going to require you to know your audience too.
! For example: I am a Facebook Marketer teaching home based business owners how to build their business online using Facebook and how to make money online using Facebook.
Therefore, all of my content and status updates, for the most part, are concentrated on helping others succeed with Facebook and making money online using Facebook. !
! So what is your message? Take some time to think about this and write it down. Do you want to inspire people to live a healthy lifestyle? If so you should have a health and wellness product on the back end as your offer. !
! Do you want to inspire people through personal development? If so you need to have a product on the back end that you offer that has to do with personal development. !
! Do you want to inspire people to live a life of financial freedom and time freedom? If so you want to have a product on the back end that can help people achieve this. !
! Make sense?! ! It’s best to know your product and how your product can help people. Once you know that, then your message should really become more clear. !
Content ideas:!
Blog Posts! Videos you have made sharing tips, inspiration, lifestyle, etc.! Articles within your niche! Thought provoking questions! Statements to ponder! Inspirational images based around your niche! Lifestyle photos! Webinar invites! Your offers, but keep your offer to a minimum of 1 to every 10 pieces of value driven content!
! You should post 2-5 times a day on your page every single day, even holidays and weekends to keep your page engagement up. ! !
Step 4: To increase your engagement on your page, you will need to run a page post engagement ad on a regular basis. !
! Right now Facebook shows your status updates that you post on your page to a small group of your fans, all based on your engagement with those fans. So it’s important to get your status updates in the news feed of your fans by paying through page post engagement ads. Yes, it’s now a pay to play environment on Facebook. !
! Choose to promote one status update every few days. If you post a status update on Monday boost the post to show in the news feed of your fans for about 2 days and make sure you choose the country option also. Then after day 2 choose another post to promote.
Always have one ad running targeting your fans and this will keep the engagement up on your page. !
Step 5: Check daily who has posted on your page and respond to them or thank them. Also looks for comments on your status updates daily and respond to those comments also. The key here is to engage your fans and recognize they have come to your page and commented or posted on your page.
Also check your Facebook Fan Page messages daily if you have the messaging option turned on. !
Step 6: Depending on your offer you have a couple of options you can choose when it comes to paid advertising. You can choose a clicks to website ad, video ad, or a page post engagement ad. Always have 1 ad running on a regular basis to your offer, this is where the monetization of you Fan Page comes in. Once you have over 250 fans start targeting your fans in those ads, instead of choosing interests in the ad section of the ad manager. !
! This is a powerful option and conversions will be higher than the traditional targeting once you build up a fan base. Hence….why I say focus on getting fans! Your fans are your perfect audience because they already know who you are and are familiar with your message. !
! In conclusion, follow all of these steps and implement all as described and you will be on your way to building a successful brand that prints money on automation in no time. !
! I can’t stress this enough. People don’t log into Facebook to shop. They log on to connect socially. Therefore, you need to remember this with your marketing, BUILD relationships.
Create the like, know, trust factor. Get people to like you, know you and trust you. Once you do that, success is yours. !
! If you are interested in moving beyond these initial steps please visit my products page: http://michellepescosolido.com/products! ! Resources we use in our business:!
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