The Copy Secrets They Don't Want to Know

Here are some additional tips, that should help you on the way to create excellent web copy.

·        A good place to start is to look at other successful websites in your own niche to see how they use their copy.  Take notes, but don't copy them exactly, but by studying other successful websites, you should get some great ideas for what to include in your own copy.  A master copywriter to study is Gary Hilbert, he gives his copywriting tips away for free here: http://www.thegaryhalbertletter.com/newsletter-archives.htm

·        You can use niche forums and niche search engines to find out the kind of problems that people have in your niche, so that both your product and copy can give solutions to these problems.

·        This is a recent tip that I've picked up.  Apparently you can sneakily add in words that end in “ly” into your copy.  These words hypnotically influence your readers.  These words slip easily into the reader's mind under the radar.  This paragraph here shows you how clearly these words work powerfully to influence the reader.  Using these “ly” words makes your copy instantly more hypnotic.

·        Injecting empathy into your copy and really understanding what your visitors want is an important key to successful copy.   Your readers need to feel you understand.  You do this by entering their world and building a rapport with them.  Write like you are experiencing what the reader is feeling, go into detail about pain, the search for the solution and the gratification in finding the solution.

·        Try to get your visitor's email addresses by offering something free and of value to them. By getting their email address, you can market to these people through emails and use all these wonderful copy tips to create emails to sell your wares.

·        Lastly, you need to have the right attitude in your copy.  You have to ooze positivity from the beginning to the end and keep the reader's attention.  Ideally you want good copy all the way through, but especially at the beginning and the end.  Think of your copy as a show, or performance that you are presenting.