Conclusion..................

We have covered the fundamentals of good copy and explained how important spelling, grammar, punctuation and formatting are.  The most important aspect to keep in mind is grabbing the visitor's attention, keeping that attention and getting them to take the action that you'd like.

This action might be a sale, a download, or an inquiry, but to be able to provoke this action with your copy will be very gratifying for you.

Some key areas to focus on to produce good web copy are:

1.     Knowing what your visitors want

2.     Creating a USP that makes your readers choose you, over anyone else

3.     Choose good keywords and incorporate them into your site structure and copy.  Be aware of the search engines.

4.     Make your copy easy to understand with good formatting

5.     Write killer headlines and subheads

6.     Learn to write sales inducing bullet points

7.     Infuse your copy with power words and power transitions

Other points to think about are keeping lengthy details about the business and it's history to a minimum, unless it benefits the visitor in anyway.  They are only interested in how you, or your product can help them, so this need to be the focus of your copy.  Your web pages are written for your visitors, not you – remember this at all times.

All pages on your site are important, but the home page is the one that many people will find first, so you must take extra care in producing this page.

Because of the search engines and getting found for your chosen keywords are important to web copy, you need to make sure that each page on your website is focused on a particular keyword.  This is so that your site gets more chances of being found, when a particular keyword or phrase is typed into the search engines.

A good way to increase the numbers of visitors to your site is to keep adding new content, so make it a priority to add new pages to your site on a regular basis.  This will be beneficial to you on the following ways:

1.                     Adding new content to your site gives a reason to new visitors and subscribers to come back to your site.  More visitors will also help your search engine rankings.

2.                     Every page that you add is likely to be indexed by Google and all the other search engines and listed on their results pages.  This is why it is so important to pick good keywords and phrases and optimize your pages, with these words. Keyword research should also be an ongoing task, so your site is listed for as many of them as possible.

3.                     If you update your site two or three times a week, the search engines will sit up and take notice, resulting in them spidering your site more often.

So all in all, adding fresh content to your site adds additional value and increases the amount of traffic from the search engines, your site will receive.

Including fresh content to your site not only adds value, but also increases the amount of search traffic that it will receive.

If you take all this advice into account, you will be able to produce some awe inspiring web copy to achieve your goals.

Thanks for reading.