Power Transitions
Power transitions will help you keep the reader's attention, all the way through to the order form. They are very simple to use.
Power transitions will help you keep the reader's attention, all the way through to the order form. They are very simple to use.
Headlines are
not meant to sell the product, but to get the visitor to read the first paragraph. To keep the visitor reading, you can use sub
headings, which is why good copy uses sub heads, but there is another way to
keep visitors reading and that is by using power transitions.
Power
transitions are like paragraph headlines, as is it the first sentence of each
paragraph that sells the visitor to carry on reading, instead of skimming, or
even worse leaving never to come back.
Below is a
power transition swipe file, so you can use them to encourage people to keep
reading. Don't use them on every
paragraph, but sparingly every 2 or 3 paragraphs to get those visitors reading
to the end of your copy.
1. What
does all this mean?
2. It
gets worse...
3. You're
going to love this.
4. Why?
5. Now,
don't get me wrong...
6. Here's
another thing.
7. Think
I'm mistaken?
8. Now
for the story:
9. So
what did I do?
10. Listen:
11. Here's an important little trick:
12. Want
to know an even better way?
13. Now
check this out:
14. It
works like this:
15. But
wait.
16. Here's
an easy way to do this.
17. What's
that?
18. And
get this:
19. Here's
an illuminating statistic:
20. Consider
this:
21. Here's
what I mean.
22. However,
here is a curious fact:
23. But
what's next?
24. Let
us press on.
25. But
you know what?
26. Onward.
27. One
other thing:
28. What
happened?
29. Look:
30. Why
do I do this?
31. Another
example:
32. Did
it work?
33. What's
that?
34. But,
there's only one way:
35. How
simple is it?
36. So
what? Well here is the “so what” of it:
37. Whatever
you do, don't try to...
38. I'm
not kidding.
39. Moving
on:
40 Let
us inch a bit closer to the truth:
41. So,
what do you do first?
42. Here's
something else:
43. Here's
all I'm going to ask you to do:
44. As if
that wasn't enough...
45. A
tip:
46. What
am I saying?
47. On
the other hand...
48. By
the way...
49. Now
let's discuss
50. A
little-known fact about...
51. Does
all this sound a little over the top to you?
52. Now,
let me tell you something:
53. Besides
that...
54. I'm
not playing around.
55. However,
it's not always that simple.
56. But
there is a drawback.
57. What
this all boils down to is:
58. But
I'm not finished.
59. And,
speaking of...
60. Here's
the point:
61. Hear
this:
62. Even
better...
63. Best
of all:
64. What
I'm saying is this:
65. Now
the specifics:
66. One
last thought:
67. Pay
careful attention.
68. That's
the bad news. The good news is...
69. Now
I'd like to emphasize something here:
70. Know
this:
71. But
wait a minute!
72. Let's
push on.
73. Now
let's be real.
74. The
answer is simple.
75. But
don't stop there.
76. Why
did it work so well?
77. Here's
the secret:
78. Next,
what you do is...
79. But,
let me offer a word of caution:
80. Would
you like some of this action?
81. Now
pay attention to this:
82. Come
closer.
83. Bottom-line:
84. Now
picture this in your mind:
85. Speaking
of...
86. Why
am I doing it this way?
87. Which
brings me to...
88. Imagine
this:
89. Here
is the most important thing you can do...
90. What
did I discover?
91. I'll
tell you something...
92. It
went down like this:
93. But
this was different.
94. On
with my story:
96. But
this was not to be.
97. I
could hardly believe it;
98. Are
you kidding?
99. Let's
bring it home:
100. Enough build-up, let's
get to it.
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