Master the Art of Bullet Points

 Bullet Points

Bullet points are an ideal way to portray the benefits of your product or service.  The premise behind bullet points is that you want to create enough curiosity with each bullet point, that the visitor wants to buy your product, just to get the answer to that one bullet point.

You can create 20 bullet points, with which each will convince a different group of users, to buy your product.

Here is the magic formula for writing bullet points – promise your reader a huge benefit, with an element of curiosity.  You can tell them what they can get, but they have to get your product  to get the answer.

There are 6 types of bullet points, which are most effective.  You should use all 6 types of these bullet points in your copy.

They are:

1.       How To

2.       Mistakes

3.       Incongruent juxtaposition

4.       Instant gratification

5.       Fool-Proof

6.                Ease of Use

How To Bullet Points

These are the most straight-forward type of bullet points.  Here, you just write a “how to” plus a specific benefit.

Example:

How to qualify for social security disability pensions at any age