Paid Ads - ppc

Bing Ads

Bing Ads is another type of PPC campaign, but instead of using the 

Google search engine use the Bing search engine. Though Bing doesn’t quite have the traffic Google does, it is a close competitor, and it is a good idea to make use of both of them if you can. If you can’t decide which one to use, take a look at your website analytic and see which search engine is bringing more traffic to your website through organic search. If you see more traffic coming from Bing, opt for Bing ads over Google Ad-words.

It works the same way as Google Ad-words in the sense that you can pick your keywords, write your ads, set a budget, and only pay for ads when they are clicked. To make things easier, you can either import your Google Ad-words campaign into Bing Ads, or you can start from scratch.

Using both Google Ad-words and Bing Ads is a good way to approach your split testing, to see which ads perform better. We’ll talk more about split testing in the next section.