Facebook ads

Facebook Advertising

Facebook advertising is a great way to make use of social media 
to help drive traffic, especially if your fan page is just getting started and you want to increase activity there, too.

Facebook advertising programs work similarly to Google 

Ad-words and Bing Ads, in the sense that you can control your budget on a daily basis, as well as see reports to determine how well the ads are doing. However, there are some significant differences in the way these campaigns work, because you have a few different options.

Increase Page “Likes

With the “increase page ‘likes’” option, you can choose the page 

you want to promote, create your ad, and choose where you want the click to send the person to (timeline, photos, or any other page “tab” you may have). You can also include “Sponsored Stories” in people’s newsfeeds, for example: “Jane Doe likes “Your Page Name Here” for no additional cost.

Promote Page “Posts

With the “promote page ‘posts’” option, you can choose a certain 
post to promote on your page. You also have the option to leave it at a certain post, or to continuously keep your ad up-to-date with the most recent post.

 See Advanced Options

With the “see advanced options”, you can set your Facebook ads 
to run on a cost per click (CPC), or cost per thousand impressions (CPM). This means you can either pay every time the ad is clicked, or for every time the ad is displayed on a page, rather than clicked. 

Typically, you’ll pay less for each time the ad is served when 
you’re opting to pay for CPM, but you’re not as likely to see those convert than you are to see them convert when you pay for the click. However, you are required to pay for the click, regardless of whether or not it converts to a page “like.” This is no different than paying for a click on a Google or Bing ad, regardless of whether that click converts to a paying customer.

The main difference between Google and Bing Ads and Facebook 
ads is that instead of selecting keywords to display the ads on, you’ll be choosing the audience you want to expose your ad to.

You choose the:

·        Location: Country, State, City, Zip code

·        Age

·        Gender

·        Precise interests

·        Broad interests

·        Connection to your page: You can show this only to people who are already connected to your page in some way, such as only people who already connected your page, only people who are not already connected to your page, or people who are targeted to certain topics, events, and friends of current connections.

You can also choose people to advertise to based on who they are 
interested in, their relationship status, their language, their education status, and their workplace, if you opt to use advanced targeting techniques.

You can choose to constantly run your campaign starting on the 
day you create it (once it’s approved by Facebook, which generally takes about 24 hours) or you can set a finite date range to run the campaign.

I advise you to get as specific as possible for your niche. Though 
with each segment you specify, the total number of people decreases, you’re getting more targeted, which means you have a greater chance of converting the people who do see your advertisement.