A study conducted by Walmart concluded that when the loading jumps from 1 second to 4 seconds, the conversion rate will decline. However, for each 1second improvement in load time, a site will always report a 2% increase in its conversion rate. As a result, a person seeking to build his list should first consider the speed of the website. The load time should be as short as possible to enable more subscribers to provide their email addresses when prompted.
7. Guest Blogging
Guest blogging has increasingly become a popular marketing tactic in the last four years. It involves leveraging the traffic, authority, and audience of the website belonging to another person. When implemented successfully, it can drive massive jump in the number of subscribers.
8. Require Email Address for People to View Pricing
The strategy is straightforward and relatively quick to implement. It involves putting a “gated” email opt-in requirement on the pricing page. Beyond growing the email list, requiring users to submit their email addresses before they can view prices accomplishes two strategic goals. First, it discourages jokers because they have to make a small commitment before they can access the price list. In this case, the people who submit their email addresses are deemed
serious, and, therefore, the need to contact them later to discuss more about the product or services of the company. Second, it enables segmentation of subscribers so that the business can
automatically follow up on inquiries.
9. Video Call-to-Action
The video CTA is an advanced tactic mostly used by people who rely on videos to market their businesses. The JLBmedia reported that approximately 78% of internet users watch a video each week and 55% watch the video at least each day. Videos are widely consumed, and, therefore, it makes sense when videos are included as part of the website’s sales funnel.
10. Target the Same Audience with Ads
Marketing technology on the internet today makes it easier to drive high quality traffic to one’s website. Facebook has a feature known as “Facebook Custom Audiences” in which marketers can use to target the same audience. For instance, if a marketer has an email list of 500 people, the list can be uploaded on Facebook so that Facebook automatically target people similar to the matches found on the network. In addition, one can target ads to consumers who have liked competitors and have demonstrated certain purchasing interests recently.
MORE TIPS NEXT BLOG.
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