clearly defined mission statement.

Every company or business venture should have a clearly defined mission statement. With the clearly defined mission statement in place, the vision or perception of the company’s or business’s existence is both visible and relevant.   

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These mission statements should be concise and attention grabbing without having the “selling” element tagged to it. It should be inspiring and capable to making the much needed connection to its desired target audience.  

It may be wise to avoid jargon when designing a mission statement as this may only end up confusing the target audience who may not be privy to understanding such connotations, thus causing the mission statement to have little or no impact at all. 

Besides all this, mission statements can also effectively act as branding tools to further promote the intentions of the business venture or company.  

Activities within the organizations can be measured and tracked when everyone connected is working within the reflections of the mission statement, as this helps to convey the essence of the said organization.  

Mission statements also help to attract attention from outside the organization as it attracts the interested party to further explore any possible liaisons which can be formed based on the initial understanding of the said mission statement.  


With the ever changing market and customer sentiments, it may be a requirement to readjust or to form a completely new mission statement from time to time.  

Though mission statement should always reflect the company’s purposes, it should also be able to address the potential customer’s needs or wants in order for the initial connection to be made. 

When designing the mission statements having as much input as possible will be an advantage. However one should always work on the mission statement with the constant element of the original idea as its basis.