Building a squeeze
page is easy enough if you follow a format that suits your marketing plan and
design needs. The basic format is simple enough. Your offer has to fill a need
or want that your viewers share and you have to be able to make the automatic
processes work for you.
A definite
requirement for a squeeze page is an autoresponder that sends your thank you
messages for signing up and the links for downloads. These messages are written
by you, or a copywriter, and, after the details are set up in your autoresponder,
they are sent to your list on your schedule.
A good
autoresponder program set up by you will create and maintain a relationship
with your list. One of
marketing's most often repeated mantras is that the money is in the list and it
is a true statement. Building a list of happy customers is the only way to have
someone to market to.
Here Are Two Good Autoresponder Check Them Now
Aweber -
Get Response -
Of course you need a product to sell and at least one to use as a bonus.
Most marketers will tell you that you cannot make "real money" until
your create and sell your own products. Selling affiliate products can provide
a good income for you, but they can be unstable. If the company goes under, you
lose the business you created around them.
There is an entire industry that's grown up around online professional
ghostwriters and copywriters. If you cannot do a good job of writing the text
of your own sales pages and squeeze pages, hire someone who can. Face it; your
business sinks or swims on the strength of your sales copy and your products
for sale. Just do a Google search for ghostwriters or copywriters and you will
have more choices that you need.
Your check out service is critical. This is where you get paid. The most
popular is PayPal, but there's also ClickBank, 2 Check Out and PayDotCom, among
others. You need your sales transactions processed immediately and the necessary autoresponder
messages sent on time. If you don't know which one to use, ask on the forums
you belong to and you will get good information.
The look and feel of your squeeze page is almost always determined by
your selection of graphics. You need a graphic header, a checkout button from
the service you decided to use, a non-annoying background and your picture.
Again, if your graphic abilities are not as sharp as they need to be, hire a professional
graphic designer to do it for you.
Then again some marketers insist that plain text pages work best – TEST
to see what works for you!
A large number of squeeze pages, and sales pages, too, have a picture of
the marketer or website owner and a realistic signature. There are fonts
available in your word processor that imitate handwriting that you can use.
There are a few signature creation services online that can also do the job.
You could also scan your own signature and put it on your squeeze page
as a jpeg.
(If you do this DON 'T use
your real signature or you might find people cashing checks as you!)
While building an effective squeeze page system, branding your business
is something else you have to keep in mind. Think of your entire set of web
pages as single parts of a colorful virtual quilt.
Pick colors that are complementary and not garish or always changing.
Make those colors prominent in your headers and other graphics that draw your visitor's eyes. Use similar layouts
for all your sales pages or content pages. You might want to think about
designing a good background that you use for your entire business and not use
different ones for each product.
Nothing should 'jar' the reader. If
they realize they're reading a squeeze page you've lost them.
Have a good photo of your smiling
face taken and use it on all your pages. Use the same signature on everything.
You are building recognition and trust with your customers and there's only two ways to do that with online marketing. First, your email contact has to be opened by your subscribers or it's worthless. When your list members open your emails and click on your links, they want to recognize the page they land on and know who they are dealing with.
Design
the look and feel of your entire sales system carefully because it will design
who you are online. Keep these suggestions in mind while you read the next
chapter.
To Learn Fast Check This Out
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