How To Drive Traffic To Your Blog
Organic Search Engine Traffic
One of the best ways of driving traffic is by ranking
organically in Google. This is where the keyword research and competition
analysis discussed earlier in the ebook comes into play.
Your blog should be properly optimized for your
keywords (preferably, your keyword should appear in the URL, in the title, and
around 2% density in your blog posts-- bolded or italicized).
In order to rank for these keyword phrases, you'll
need to build backlinks. A backlink is an incoming link to your website. The
more backlinks to your site, the more important it appears to Google and the
higher it'll rank in the SERPS. It's particularly important to gain backlinks
with your keyword as the anchor text.
You can gain backlinks by writing articles, posting on
forums, commenting on other blogs, and using the various backlink “packages”
that are available for purchase.
The higher the site's PR (Page Rank), the more weight
your backlink will hold in Google's eyes. So try to concentrate on getting high
PR backlinks.
If you conducted proper competition analysis, ranking
on Google for your keyword(s) should be a fairly manageable (although
time-consuming) task. However, if you chose keywords that are too competitive,
you'll probably have trouble getting anywhere near the first page of Google.
This is why keyword research is so important for niche
bloggers.
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