What Is A `CPA Network’?

A CPA network is a company that allows advertisers and web publishers (internet marketers) to find each other and connect. 

In other words, it’s the “dating agency” that pairs you up with your best ad match. 

And as with dating agencies, there are leftover prejudices about CPA networks being risky. The truth is, CPA networks have matured just as many of the bigger and more selective dating agencies (such as eHarmony) have done. Just as you see “real people” committed to values and caring relationships on eHarmony – compared to the sort of dating agency that uses scantily-clad girls speaking lines laced with sleazy innuendo. Most CPA networks are solid and reliable – it’s certain unscrupulous publishers (affiliates) who most often generate the “shady” label. 

In fact, one of the most important functions a CPA network can perform lies in making sure both web publisher (you) and the advertiser are reputable, solid prospects.

Choose recognized and reputable CPA networks, and use intelligent marketing tactics, and your sites should never have a problem with credibility.