Writing Blog Entries

Okay, so a blog isn't a blog without content. You'll need to write some blog entries about bamboo fly fishing rods or whatever niche you've chosen.

“But, but... I don't know how to write! And I don't know anything about bamboo fly fishing rods!!”

Let's clear up some misconceptions. You don't need to be Shakespeare to write decent web content. Some of the most successful internet marketers, many of whom are popular bloggers, can't write very well. You just need to have a basic grasp of the English language, which includes decent grammar and spelling. If you can write emails and status updates on Facebook, then you can probably write short, simple blog entries.

And what about subject matter? Well, no, you don't have to be an expert on bamboo fly fishing rods in order to write about them. If you've ever written a report for school or a paper in college, then you should know the basics of research.

All you have to do is conduct a simple Google search. Spend some time reading about the subject matter to gain some familiarity with it. Websites like Ezinearticles, GoArticles, Squidoo, Hubpages, and Wikipedia all contain useful information that you can use as a basis for your blog entries.

Whatever you do, please refrain from just copy & pasting. You want your blog to have 100% unique content. Google does not like duplicate content, and who wants to plagiarize other people's stuff anyway? Write your own content, even if you think it sucks.

Don't try to make your blog posts into masterpieces. Just write some content between 350-500 words. You want this content to be optimized for one or more of the keywords in your keyword list. A keyword density of around 2% is perfect. You can use the program DupeFreePro to calculate keyword density and do other cool stuff.

Also, make sure that your keyword is in the title of the blog post.

With a blog, you don't just slap some content on it, leave it sitting there, and expect to make millions. You have to update it on a continuous basis. Frequency doesn't matter so much as long as it's consistent. I would recommend updating your blog at least a couple times per week.

Fortunately, with Wordpress, you can write blog posts now but schedule them to be released at a later date. This is quite a nifty feature.

Now, if you REALLY doubt your writing ability, or you simply don't feel like writing, you can always outsource it. Of course, this takes a bit of start-up cash.

You can either hire a really high-quality writer for $10 - $15 per blog post, or you can find someone from the Philippines to do it for $2 an hour. Obviously, you won't be getting the same quality with the second option, but if you're really strapped for cash, it might be your best bet.

Of course, not all of your blog entries have to be in written format. You can post a related YouTube video, a podcast, photos, etc. Use your imagination.

What's most important is that you offer quality content for your visitors. If it's obvious that the sole intent of your blog is to make money and not really provide anything of value in return, your visitors will sense that and they'll go elsewhere.