Video Marketing

Video Marketing

Video marketing is another good way to generate traffic to your

 website. It takes a bit more time to develop videos, though, so you’ll need to create a balance in the time you spend using this method with other methods, until you see that it is working well enough for you to continue.

If you have a computer/Internet related niche, making videos is 
much easier for you, because you can use screen-casting software to record your screen while you talk. You can use it to share tutorials related to your product or service. This also an excellent option for people who are camera shy, and don’t want to physically appear on camera but still want to make use of video marketing.

If you regularly engage in conference calls, where your interested 
customers can come to learn more about your product or service, you can use screen-casting software to record the session, and then include this as a video, too.

Screen-casting software options include:

·        AVI Screen: Free

·        Cam Studio: Free

·        Adobe Captivate: Commercial

·        Screen Flow: Commercial, Mac software

·        Jing: Free, with limitations

Other niches will have to invest in a video camera, if you don’t 
already have one, and spend time editing videos to make them useful to your audience.

To do this, you’ll want to sign up for a YouTube account. Since 
Google owns YouTube, having a dedicated YouTube channel where you post videos can naturally help with your search engine optimization to improve your traffic numbers.

Invite people to become subscribers to your YouTube channel by 
including a link to it with your social media icons. Subscribers will be notified whenever you post a new video.

You can also include your videos in blog posts, giving you yet 
another cross-promotional tool. If people find your blog post, they can be drawn to your YouTube channel, and vice versa.