Wednesday 30 September 2015

How To Search Keywords.

Keyword Research

Now that you’re a little more aware of what you might be getting into, let’s quickly run over 3 or 4 basic steps you can take in finding strong long-tailed keyword phrases for the blog(s) and/or promotion you can see you’re going to have to do. sectio(Skip this section if you’re already thoroughly comfortable with keyword research.)  I do find, however, there’s a big difference between telling that keyword research is essential – and showing them what actually happens when you “follow the formula” and start searching.



This tool is great if you’re not quite sure what phrases to input, or if you just can’t think up more than a 2-word phrase.
 
Just input what you’ve got – even if it’s as simple as the word “CPA” and then click the “Hit Me” button…

Actual search phrases based on the simple keyword “CPA” are then generated. You will be able to pick phrases you consider possibilities for your crucial “long-tailed” keyword phrase from the results. 

For example, in the sample list that follows, I’ll be concentrating on the keyword phrases “cpa marketing” and “cpa instead of adsense arbitrage”…



This is the next step in your keyword research.
Take your two phrases – I’ve picked “CPA marketing” and “CPA instead of Adsense arbitrage” as an example – and enter both in the search box on the Adwords External Keytool page:



Hit the “Get keyword ideas” button – and pick likely long-tailed phrases from the results.

(You are looking for ones that generate at least 1,000 searches in the Adwords External Keytool. It doesn’t really matter whether you use “Broad” or “Exact” phrases, at this point.  Remember, what you are trying to do is behave like a “real searcher”.)



3. Google Search Results

Next, enter your search phrase (in quotes) into your Google search box.  If the results are less than 150,000 searches, you have a strong keyword phrase. (The lower, the better!)



But wait – there are only 2 keywords in that phrase. You want at least three.

That’s okay, this is how keyword searches usually go in Real Life – at this point your brain should be ticking away, with your phrase results suggesting other phrases to enter and check: for example, 
now you’re thinking of “CPA affiliate marketing”, “marketing with CPA”… perhaps even something from the Adwords Keytool “Related Phrases” section.]

In this example, since the more widely known use of “CPA” is for accounting, not internet marketing, I’ve tried again with “Cost Per Acquisition”.  This gave me the wonderful keyword: ‘Cost Per Click”, with a perfect 1,300 searches. 

 It meets our 3 word minimum, our Adwords minimum number – and at 117,000 meets our requirements for the Google search:


4. Check to see if your domain name is taken

Your optional final step, if you don’t already have a website to put your CPA link on – have your usual web hosting company account all opened up and ready to roll.
 
If the domain name is not taken – and for purposes of CPA, the extension doesn’t matter so much (though people trust .COM names the most) –  register it. 

You can use a “cheap” domain name registrar like GoDaddy.com for this.

Just find yourself a really great bunch of keywords, and start looking for products.

Remember however the beauty of (Cost Per Action” or “Cost Per Acquisition) that you don't create the landing pages at all ----- you just send the people to the advertiser’s landing page. 
 you can promote, using them as your secret weapon.

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