Salesmanship can be found everywhere. Good salesmen and women have
learned to grab your emotional centers and not let go until you buy their car
or TV. Internet marketing is no different than marketing in the thousands of
stores anywhere and, if used skillfully, your conversion rate can increase
dramatically..
First, don't be mysterious about why you're doing something or what you
want your visitors to do, buy, subscribe or refer. Don't try to become a person
other than the one you already are. People trust ordinary people, and can often
tell if you're not being honest.
Give your visitors honest reasons for whatever you are doing on your
pages, like offering a discount or limiting the number of memberships or number
of products you will sell. An open conversation with your visitors, using your
sales or squeeze page copy, will build trust.
Second, Be specific when you are using income details to back up your
claims of success. Your visitors will start out being skeptical of your income
claims and your job is make what you say believable to them. For example, your
specific income could be $1,012. Say so. Don't round it off to $1,000. General
numbers can sound phony.
Next, learn to create curiosity in everything you do, like in your
headlines and your email subject lines. If your list members open your emails
or read on past your headline, you have a chance of a sale. If they just delete
it or click off to another page, you get nothing.
Use words like "Hidden" and "Secret" to make your
readers wonder what is so secret. Questions are another way to generate
curiosity. Make them start with terms like, "Do You Know __________?"
or "Have You Heard About ___________?" Curiosity is the easiest
emotion to arouse. Use it and make money.
One effective technique to increase sales is fear. Using deadlines or 8-hour specials makes people more likely to buy because they are afraid
they will lose something or not be able to get hold of something they need.
Limited-time offers work very well, if your sales copy is compelling.
Technique #5 has been discussed more than once on these pages. The art
of asking questions that create curiosity or start readers thinking will make
them be more responsive to your sales message.
Headlines are great places to ask your question. Page visitors can't
miss seeing it when they land on your page and, therefore, begin reading your
sales copy with their curiosity already working.
A very influential way to get visitors involved in your offers and your
personality is to tell a true story to illustrate a point in your sales
message. Your story can be about some true use of your product or about a
success a customer had after using your product. Don't be afraid to put a
little "You" into the story.
Last, remember that your products are the solutions to problems your
ordinary customer has. Present the problem and examine it some to make your
customer's recognize the problem (pain) in their own lives and want to find a
solution. Once you have the reader understanding the problem they face or have
been living with, present the solution in your product. List the benefits.
Studying these techniques until you are familiar
with them will help you create squeeze pages and sales pages that make your
customers buy from you over and over. Salesmanship is more than wearing good clothes
and smiling a lot. You have to be smart and know what you are doing.
If You Interested in Learning With Baby Step Check This To-day.
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