Writing compelling copy that does the conversion you need is not easy
and might be better left to a professional if you are not an excellent writer. You
are the only one who knows your personal strengths and weaknesses. Make choices
based on what will promote your business and not ego!
Good copyrighting requires a mix of persuasive sales points and strong
psychological or emotional triggers. It is easy to miss that point if you are
just copying a sales or squeeze page that looks good to you.
If you are concentrating on hyping up your copy and headlines and lose
track of what you are doing, it's easy to miss that you have not mentioned the
benefits of your products. Your benefit list needs to address the problem and
the solution you are providing with your product. If it doesn't, your visitors
will not know that the solution they are looking for is right in front of them.
In short – tell your reader they have a problem and then explain how
your product can solve that problem.
Psychological triggers are proven terms that can keep your visitor
reading your benefits or sales copy. Certain words and phrases are well known
to keep reader interest and all of them provoke a response within your visitor
that will affect your readers.
Some of those emotional triggers have been mentioned before, like "Free" and "Secret." Others are equally
as effective, depending on the quality of the rest of your copy. "Scientifically
proven" invokes trust in your product and what you are saying abut
it. When you put a "guaranteed" label on your offer, you are diffusing
distrust and skepticism, while "shocking" tickles your
curiosity.
A more complete discussion on psychological triggers follows this
section.
Another problem that will destroy your forward motion is a sales page or
squeeze page with sloppy copy that lacks focus and direction. Your copy has to
guide the reader from point to point, with each point breaking down their sales
resistance. Along with this, there should be several calls to action, which is another psychological trigger, of
sorts. Multiple reasons to buy now (calls to action) are needed if you want
your visitors to reach for their wallets (or to opt in)
Other very
persuasive method for getting sign ups or sales, is creating a sense of urgency
with a time limit on your special offer. Statements like, "For the first 50
subscribers only!" or "No guarantee how long this incredible
offer will be available," induce a "Get it now Before It's Too
Late!" atmosphere that works.
Don't fall for the trick of inventing fake deadlines and changing them
every few days. Your credibility will be bruised, if you do. This phony
technique was heavily used not too long ago and has since gone out of favor. It
irritated customers who didn't believe it in the first place.
Another technique that has been successful for some marketers, even
though it is viewed as a nuisance by some visitors, is the pop-up that slides
in and hovers over your page until you click the off button.
While the techniques for squeeze pages and sales pages are different,
some of the techniques and mind sets are identical, the major one being focus.
Your squeeze page has to focus on getting an email address and listing your
most powerful benefits to make it happen. Your sales pages can be considerable
longer and spend more time explaining your benefits, but the intensity of the
focus is the same.
If You Want Help With Copyrighting You Can Use Outsourcing Companies.
Guru - www.Guru.com
Fiver - www.fiver.com
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