If you check out professional squeeze pages
created by almost any recognizable Internet marketer, you will see the same
three elements used by most, if not all of them.
The first element
that increases your conversion rate is through rationalization of your pages or
letting your visitors know who you are. You can do this with a photo of
yourself and a signature at the bottom of your squeeze page.
People have been
scammed to many times by marketers they cannot see or even reach when something goes
wrong. They want to know who they are dealing with. These two simple additions
to your pages will increase trust and make you come alive in their eyes. That
creates a relationship with each customer.
A professional page layout will increase your conversion rate. Using
black text on a white background is viewed as professional rather than immature or tawdry. It is easy to
read and does not mess with your reader's vision, like constant color changes
and blinking text.
Competence and professionalism will be more effective every time than
flashing graphics and loud headlines with clashing colors. Simplicity, tasteful
design and clear copy will keep your customers on your pages long enough to
consider buying or subscribing.
The last element
of the three major elements in squeeze pages is offering free gifts so you can
generate leads and get those leads in front of your OTOs or up-sells. Your free
gift can be an ebook, a short report, an e-course or useful software. Giving
away valuable products that your visitors can actually use build trust and
because they can make a decision about the quality of your products before they
have to buy them.
Publishing a guarantee for your products is another way to increase your opt-ins. Make your guarantee simple and include an expiration that
is easily found. Make that simple, also, like 30 days, 60 days or more. If you
sell with ClickBank, they have a 60-day guarantee that you have to offer and
adhere to if you want to do business through them. Other payment processors
will have one of their own.
Whatever payment processor you use to transact your business, make sure
you have a clear statement that says your customers can return your product for
any reason within a specific time frame.
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