The last chapter discussed creating a themed brand for yourself and your
marketing design. Let's get down to specifics for your squeeze pages, which are
dependent upon on how you plan to generate traffic to your sites.
Most marketers have focused a large part of their marketing efforts on
keyword research and search engine optimization (SEO). You are looking for keywords with a high demand (lots of
searches on the terms you picked) and a low
number of sites competing for your attention.
When you uncover keywords with those characteristics, create a squeeze
page for each one of your products and optimize each one around a different
phrase in your list. It would be a mistake to use one squeeze page for
everything or to design all your squeeze pages so they send your traffic to one
generic product page. Doing that destroys your focus and reduces the perceived
value of each product.
Think about it! Would you rather buy your new cell phone from a
high-tech store selling only cell phones or a discount store with a pile of
different cell phones in a bin?
The same warning can be extended to creating one squeeze page and
sending all your traffic to it. Either practice will quickly render your
focused marketing methods useless.
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You can have several web pages selling the same product or service and
several squeeze pages sending your traffic where you want them to go. Just
don't make the mistake of tossing all of them in the same basket and expecting
great results. FOCUS! FOCUS! FOCUS!
Another often-used technique is driving traffic to your products with
pay per click (PPC) processes. Here you buy certain keywords and Adwords is one such program. Using PPC
methods to generate traffic will require that you fine tune your pages to
maximize the effect of the keywords you purchase.
If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as
Adwords, planning your Squeeze Page theme will again find yourself tuning a
number of different pages to fit the keywords you are purchasing.
In case you are not familiar with pay per click concepts, it is an
Internet advertising tool used on content websites and blogs. You, effectively
an advertiser, bid on the keywords or keyword phrases you want to use in your
sales or content copy. Relevant ads matching your keywords display on your pages
and you get paid each time one of your visitors clicks on an ad. These ads are
easily identified because they are called "sponsored links" or "sponsored
ads" on search engine results pages.
Three of the largest providers of PPC opportunities are Google AdWords,
Yahoo! Search Marketing and Microsoft ad Center, thought there are
many others.
Regardless of the method you use, many new marketers fail to construct
their squeeze pages to fit a specific audience and lose their effectiveness.
You can read instructions to focus like a shark all over the Internet and it is
a serious instruction. Lose your focus and you scatter your power until you
don't have any.
When you are trying to get that email address, you have to give your
viewer compelling reasons to give up their details. Those reasons would be
benefits the viewer will get from using or reading your product. All buying
decisions are based on personal emotions. If a potential buyer can see how your
product or service will make their life easier or better, they will buy it, or
as a minimum, trade their email address for more information.
That emotional process is called, "WIIFM" ("What's
In It For Me?") Answer that question simply and honestly and you
win!
When you are formatting your squeeze page theme and the rest of your
pages, never forget that your customers are people just like you are. Make
everything you put online look professional. Check all links more than once to
make sure your customers do not land on the 404 error page instead of your
sales pages (or put another squeeze page on your error page!). Be friendly!
Learn Fast With Baby Steps
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