One nice thing to remember is that you can put your
Clickbank ID and URL in the Destination URL section of the advertisement. In
the Display URL, you place the actual website URL of the affiliate products
vendor.
Example:
Display URL: www.maverickmoneymakers.com
Destination URL:
http://xxxxxx.maverick66.hop.clickbank.net/?tid=MAVERICK
That word “?tid=MAVERICK” on the end of the Clickbank ID is
called a traffic tracking device which allows you to track how your campaigns
are going. Both Clickbank and AdWords will allow you to track your advertising
campaigns so that you can make a decision about what’s working and what needs
to be changed.
To track within AdWords, you will need to choose a keyword
that you want to track in AdWords. Click on Edit Keyword Settings. Then you
have a URL that you can add a tracking ID to which in this case would be
“?tid=MavAd1” for Maverick, Ad #1. You only have 8 letters that you can use, so
whatever you decide, it should be easy to understand and decipher.
Yahoo and MSN’s
Contextual Advertising
While not much is said about the contextual advertising that
is available through Yahoo and MSN, it does exist. As an alternative, you might
want to consider advertising through them. The same rules apply, the
competition is less and you may wind up spending a lot less for the same amount
of advertising.
In order to figure out if it’s worth the money, you can sign
up for accounts with both MSN and Yahoo pretty easily and try it out. They also
run a lot of specials and give away coupons worth various amounts of money just
to get you to try their service.
Yahoo PPC Service:
http://sem.smallbusiness.yahoo.com/searchenginemarketing/
MSN Adcenter:
https://adcenter.microsoft.com
While these are lesser advertised, contextual advertising
outlets, you can get a lot of mileage from them, and all kinds of traffic you
might have missed if you focused on Google alone. Remember, being successful as
an affiliate means thinking outside of the box.
Facebook and
Myspace Advertising
Often overlooked and very good places to advertise are
Facebook and Myspace. While I wouldn’t advertise the How To Make Money Online
e-books, they are great places to advertise other digital products.
If, for instance, one of your products is Jamorama from
Clickbank, it is a “learn to play guitar online” service that is made for young
people, is done totally online and would make a great Myspace advertisement.
Squidoo and
Hubpages
If you don’t have a website and you want to have an
intermediary page that gives more information and pre-sells the product more,
you can use either Squidoo or Hubpages. They are free to build, takes about 60
seconds and requires no HTML ability to use.
Tons of people build Squidoo lenses using articles that
expand on the products and services that they are promoting.
In this way, a person doesn’t click through your link
straight to the pitch page of the vendor and only think that you are trying to
sell them something.
Through the use of these intermediary sites, you can add
value to the product or service with a personalized set of information that is
tailored to make the product more understandable.
If you decide to build a Squidoo page for your affiliate
product, most people will do a review of the product or write an article
outlining the benefits of using/reading/listening to the product. In this way,
it is more personal and less salesman-like.
Web 2.0 Social
Networking
By using Web 2.0 social networking, you can announce and
spread the word about your affiliate product. Instead of sending them directly
to the vendor’s site, you can use Squidoo, Hubpages and other social networking
sites like Ning and Scribd.com to Pre sell the product through writing articles
and converting them into mini websites.
Instead of advertising the vendor site, you will advertise
your intermediary site and use it to list build and follow up through an
autoresponder.
The easy way to list build is take a picture of one of the
aWeber or Get Response forms using a program like Snagit, and upload the
picture and make it a clickable link to a squeeze page.
You can build a squeeze page using Weebly.com which has a drag and drop interface that makes it
extremely easy to build web pages with autoresponder forms embedded in them.
You then have people click, go to your landing or squeeze
page and fill out the form. On the landing page, you can further outline the
benefits of the product you are promoting.
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