Should You Keep Your Copy Short and Sweet?

When writing your copy, you should always bear in mind that you want visitors to stay on your site and also encourage them to return.  Here are some considerations to think about as you start to write your copy.

Try to Keep your Copy Short and Simple

It is worth remembering that unless a visitor has been forwarded to a particular page on your site, they will only read a few lines of text.  If they see a whole load of text on a page, they may be put off reading it.  So if possible, you should try to keep your copy short.

You also need to make your copy simple, so that anyone reading it will be able to understand it upon reading it just the once.  You do not want them to have to think about what you have written, in order for them to understand it.

You need to try to convey a benefit, or piece of important information in a couple of lines.  If you try to expand on that, you run the risk of making the idea too convoluted and difficult to understand.

If you do want to expand on an idea, you can anticipate that some visitors will want to know more about that idea and provide a link to another page that has more details on that idea, so that if a visitors wants more information, they can get hold of it quickly and easily.