Discover Your USP

A unique selling proposition (USP) will often be what makes your reader decide to read more on your site, so you should spend some time considering what your USP is.

A USP clearly answers the question:  Why should your readers choose you and your website over every other website, or option they have?

You absolutely must answer this question in your web copy and all your other marketing efforts.

Really think hard about, why should your reader choose your website, over any other website?  This will be the basis of your USP.

I know that this is not the easiest question in the world to answer and requires a lot of effort, but it is so worth it.  Finding your USP can really transform your website by attracting new readers, getting repeat visitors and people recommending your site.

Here are three things that you can consider to determine your very own USP

(1)             Your Customers

First, you need to think about your customers, as it is them who will make the decision to stay on your website, or visit another website.  Think about the benefits they are looking for and what frustrations your website solves.

(2)              Your Competitors

Next, consider your competitors - what makes you better than them?  (Having a good USP will properly be a good start, as few of them have a well articulated USP).  Other things to think about are where is the gap in your market, or what are your competitors not providing?

(3)              You and Your Website

Lastly, if you have not managed to find a USP, looking at your customers or competitors, then look at yourself and your website.  What are your strengths and passions? What can you offer that no-one else can?

A USP gives visitors to your website a reason to stay on your site, instead of clicking away to a competitor's site.

For step by step learning check this link today. http://tinyurl.com/zxzo6ub