You need to
write your copy with vivid images and keep the tone light and unassuming. Do not bore the visitor, as once again, you
will lose them.
Include stories
in your copy, that show the reader that you know what they are feeling, what
they are going through and then how your information, product, or service can
help them.
So inject your
personality throughout all the copy and keep it consistent, so that you create
a connection with the reader and they begin to trust what you say. This is one of the keys to effective copy.
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