Twitter

Twitter

 Twitter is another excellent free traffic promotional tool. It may

 take a while to see results with this method, because you need to take the time to build an audience of followers who are targeted to be your potential customers. 

It’s important to get involved and interact with people on Twitter,
 and it’s equally important not to constantly “toot your own horn.” If all you do there is talk about yourself and your products or services, no one will listen, and you’ll quickly get lost in the abyss.

Much like you would do with forum marketing, you should take 
time to find things to share with your audience that are of use to them, regardless of whether or not they originate with you. A good rule of thumb is to share your own content 10% of the time, while sharing others 90% of the time. By creating relationships with people on Twitter, you may be able to find others who are willing to share your content with their following, in exchange for you sharing their content with yours.

To make this easier for you, Prismatic offers a collection of 

material for every niche/subject you can think of. You can automatically get share links, and then, to save even more time, use HootSuite Pro or similar software to schedule your tweets and other social media updates. This should not, however, take place of actual interaction with your followers. Use it to save time, but never to fully automate the process. People need to know there is a real person behind your Twitter profile.

Facebook ads

Facebook Advertising

Facebook advertising is a great way to make use of social media 
to help drive traffic, especially if your fan page is just getting started and you want to increase activity there, too.

Facebook advertising programs work similarly to Google 

Ad-words and Bing Ads, in the sense that you can control your budget on a daily basis, as well as see reports to determine how well the ads are doing. However, there are some significant differences in the way these campaigns work, because you have a few different options.

Increase Page “Likes

With the “increase page ‘likes’” option, you can choose the page 

you want to promote, create your ad, and choose where you want the click to send the person to (timeline, photos, or any other page “tab” you may have). You can also include “Sponsored Stories” in people’s newsfeeds, for example: “Jane Doe likes “Your Page Name Here” for no additional cost.

Promote Page “Posts

With the “promote page ‘posts’” option, you can choose a certain 
post to promote on your page. You also have the option to leave it at a certain post, or to continuously keep your ad up-to-date with the most recent post.

 See Advanced Options

With the “see advanced options”, you can set your Facebook ads 
to run on a cost per click (CPC), or cost per thousand impressions (CPM). This means you can either pay every time the ad is clicked, or for every time the ad is displayed on a page, rather than clicked. 

Typically, you’ll pay less for each time the ad is served when 
you’re opting to pay for CPM, but you’re not as likely to see those convert than you are to see them convert when you pay for the click. However, you are required to pay for the click, regardless of whether or not it converts to a page “like.” This is no different than paying for a click on a Google or Bing ad, regardless of whether that click converts to a paying customer.

The main difference between Google and Bing Ads and Facebook 
ads is that instead of selecting keywords to display the ads on, you’ll be choosing the audience you want to expose your ad to.

You choose the:

·        Location: Country, State, City, Zip code

·        Age

·        Gender

·        Precise interests

·        Broad interests

·        Connection to your page: You can show this only to people who are already connected to your page in some way, such as only people who already connected your page, only people who are not already connected to your page, or people who are targeted to certain topics, events, and friends of current connections.

You can also choose people to advertise to based on who they are 
interested in, their relationship status, their language, their education status, and their workplace, if you opt to use advanced targeting techniques.

You can choose to constantly run your campaign starting on the 
day you create it (once it’s approved by Facebook, which generally takes about 24 hours) or you can set a finite date range to run the campaign.

I advise you to get as specific as possible for your niche. Though 
with each segment you specify, the total number of people decreases, you’re getting more targeted, which means you have a greater chance of converting the people who do see your advertisement.

Warrior ads

Warrior Special Offers: WSOs

Warrior Special Offers, also known as WSOs are useful if you’re
 already actively using the Warrior Forum, a popular forum for Internet marketers. There’s a specific forum thread on Warrior Forum for this purpose. All you have to do is pay $40 to run your ad, and you will start to see traffic to your website, sometimes within minutes of the ad going live on the Warrior Forum website.

In order for this form of advertising to be effective, your product or service must be useful to other Internet marketers. For example, Internet marketers are always looking for ways to reduce their content costs without comprising quality. Anything that helps other marketers bring in traffic, make their website design/maintenance easier, etc. is usually a safe bet. If you’re offering an affiliate program, or something you think other marketers may be interested in promoting with you, it may be a good idea to post it here.

The key here is a well-written ad. You’ll need a catchy title to 
entice people to click on your thread. There are plenty of ads posted on Warrior Forum every day, and yours will not stay at the top for long, though after it reaches a certain point, you can pay and have your ad bumped to the top again.

Once people click on your forum thread, you’ll need to write good
 sales copy to really sell your product or service, making sure to offer them an exclusive, Warrior-only deal, to sweeten the pot.

Free Traffic

Free Traffic Methods

If you’re running on a tight budget, there are several free traffic 
methods you can use to start driving traffic to your website. Remember that when you opt for free over paid marketing tactics, you will have to invest more time, and the results are typically slower.

Forum Marketing

Forum marketing is a good way to generate traffic to your website,
 but it will only work if you’re providing something of value to the forum members. In other words, you can’t just join the forum and start posting anywhere and everywhere, just for the sake of posting. The best thing to do is to set up your forum profile with your website URL, and include your website URL in your signature, so it’s automatically included in every post you make on the site.

The key is to make sure you find forums where your target 
audience is frequently found. You can do this by searching Google for “forum + your niche.” Once you’ve found a forum or two related to your niche, then it’s time to start looking for places where you can be useful.

Look around the threads, and if you see someone asking a question,
 take the time to answer it. Don’t sell your product or service, unless it provides a legitimate answer for their problem. Instead, offer your expertise and extend a hand to help, if you’re able to do so.

The more actively involved you become in the forums, the more you’ll establish yourself as a expert in the field, so people will learn to trust you and what you have to say. When you’re a credible expert, you’ll start to see traffic come from the effort you’ve put into forum marketing. 

Paid Ads - ppc

Bing Ads

Bing Ads is another type of PPC campaign, but instead of using the 

Google search engine use the Bing search engine. Though Bing doesn’t quite have the traffic Google does, it is a close competitor, and it is a good idea to make use of both of them if you can. If you can’t decide which one to use, take a look at your website analytic and see which search engine is bringing more traffic to your website through organic search. If you see more traffic coming from Bing, opt for Bing ads over Google Ad-words.

It works the same way as Google Ad-words in the sense that you can pick your keywords, write your ads, set a budget, and only pay for ads when they are clicked. To make things easier, you can either import your Google Ad-words campaign into Bing Ads, or you can start from scratch.

Using both Google Ad-words and Bing Ads is a good way to approach your split testing, to see which ads perform better. We’ll talk more about split testing in the next section.

Paid Traffic

Paid Traffic Methods

This section of the report is the most valuable to you. Even if you don’t have the intention of running paid traffic campaigns right away, understanding the various methods, their advantages, and how to use them will be key to your business planning and preparations as you grow.

Solo Ads

Solo ads are stand-alone advertisements that are sent out to subscribers on an email list in a specific niche. This is a good way to reach a lot of people at once, without spending a lot of money.

A great tool for finding solo ads that will work for your business is: Safe Swaps. This is a service designed to connect people looking for ad space to those who have the ad space to offer. The service is verified and helps protect you against scams, which is why I recommend you use it compared to going out on your own and finding individuals.

You can start with a free “Guest” account, and reach out to 

people who accept guest ad swaps. There’s a “Prime” membership status that runs for $29.99/month, with discounts for purchasing more than one month at a time. The paid account status opens up more possibilities for solo ad exchanges, and is what I typically recommend.

You’ll be able to look for people in your niche offering 

advertising to their customers. For this to be effective, zero in on your niche as closely as possible, so you’ll have a higher chance of conversion once the ad goes out. The specifics of your campaign, such as price and number of views, etc. will vary from buyer to buyer.

Banner Advertising

Banner advertising is also a common method of driving traffic

 to a website. In this type of advertising, you use a graphic banner placed on another person’s website to help drive traffic to your own.

The Internet Advertising Bureau recommends using one of 

the following eight sizes for your banner ads:

·        486 x 60 Pixels (Full Banner)

·        392 x 72 Pixels (Full Banner with Vertical Navigation Bar)

·        234 x 60 Pixels (Half Banner)

·        120 x 240 Pixels (Vertical Banner)

·        125 x 125 Pixels (Square Button)

·        120 x 90 Pixels (Button 1)

·        120 x 60 Pixels (Button 2)

·        88 x 31 Pixels (Micro Button)

It is a good idea to have banners available in multiple sizes,

 to ensure you can meet advertisers requests.

For banner advertising to be effective, your banner ads must 

be placed on highly trafficked, niche specific websites, where you know people will see them. What you’ll be paying for is the placement of your ads on websites.

The best way to handle this is to sign up with a banner 

advertising service, like AdClickMedia, to control where your ads go, and the number of clicks you’ll be paying for. It also prevents the chance of being scammed, when compared to going out and looking for websites to exchange banner ads with on your own. Since this is also pay-per-click, you won’t be paying for ad impressions that don’t result in people going to your website.

When evaluating, make sure your ads are placed “above the

 fold” or where someone can see them without having to scroll on a website. This will enable greater visibility, which increases the chances of your campaign’s success.

To ensure your banner advertisement is effective, make sure 

they are aesthetically pleasing, and are sent to a landing page you can track for conversion rates. If you’re not a graphic designer, consider finding a freelancer who can design a set of banner ads for you.

Google AdWords

Google Ad-words is a popular pay-per-click (PPC) advertising option. Using this brings traffic to your website, by displaying a small ad next to the search engine results, along the sidebars, of the keywords you bid for. Your ad may also be displayed on relevant websites participating in the Google Ad-sense service, where they receive money every time their ads are clicked. You will not pay unless your ad is clicked, so you’re not spending money on ads that aren’t going to bring people to your website.

In order for this type of campaign to be useful, you’ll need to

 choose keywords that are very closely related to your niche/product/service, and choose a specific landing page to send your clickers to. If your keyword selection is not ideal, then you’ll be paying for clicks that will not convert to sales for you. Typically, you’ll spend money for a few days before really seeing any progress, so you’ll need to be prepared to run this campaign for at least a couple of weeks, if not a month.

The good thing about using Google Ad-words is, you can pick your keywords, and see how much each click will cost you, before you start running your campaign. You can also set a maximum daily budget, so you’ll never spend more than you can afford. Google will run your ads on those keywords until your daily budget is reached, and then stop until the following day. Keep a good eye on your campaign, so you can determine whether you need to adjust your keywords before you spend too much money. If you notice it doing really well, then you may want to consider increasing your budget, to boost it that much further.

Google Ad-words will also provide their own internal tracking system from within your account, so you can see how well your ads are performing, and how many clicks the ads are bringing you. Then, you can compare it with your own analytic data to see how well the campaign is working for you. We’ll talk more about ways you can ensure your paid traffic campaigns are working for you in the next section.

To use Google Adwords, create your free account. You may 

have a starter campaign already in your account.

Click “New Campaign” if you want to start from scratch. Or,

use the Starter campaign to familiarize yourself with its setup.

You’ll be able to choose whether you want the ads to be 

displayed just on Google’s search results, just on Google’s ad network partners (Gmail, Google Finance, YouTube, etc.) or on both. It’s a good idea to go with both, as this will maximize exposure, but remember, you’re paying for clicks, so it will also increase the likelihood of your ad being clicked.

You’ll be able to choose whether you want the ads to display 

on all devices, or just on computers, just on mobile phones, or just tablets. For best results, choose all devices. You’ll also be able to choose the location, your bid amounts for keywords and your daily budget.

There are lots of examples on their website which will teach you  how to  develop the actual ad content, and see examples of ads. You’ll also choose your keywords, and be able to estimate the search traffic to determine if those are the keywords you want to use. Google advises starting out with 10 to 20 keywords. If you’ve already done your research, you can import them from a spreadsheet.

 At this point, you’ll set you bids for clicks. You’ll be warned if your bid isn’t going to be high enough. When you’re satisfied with your bids, you can save and move to billing, or you can save the campaign and setup billing later.

Your campaign will not start running until you’ve put a

payment method in your account, so Google can automate billing. You can start and stop campaigns whenever you want, and you can save them for later.

Your hosting company may offer a certain amount of free 

credit after you’ve spent money on your campaign. Check you hosting control panel to see if you’re eligible for any of these offers.

Paid Or Free Traffic

Free vs. Paid Traffic

You don’t have to pay to advertise your website and bring 

traffic to it. In fact, there are a number of methods, namely social media related, that enable you to drive traffic to your website for free.

However, free of monetary investment doesn’t truly mean free. Something many Internet marketers forget is that time also equals money. If you’re starting out on a small budget, you’re going to have to invest more time to get your business off the ground, but at some point, the time you spend becomes just as valuable, if not more so than the actual money you’re “saving” by using free traffic methods. You’ll have to decide what the trade off is for you, and whether or not you can really afford to invest money into advertising.

Another point worth mentioning about free traffic is, you’ll 

likely have to spend a great deal more time before you will see results that make a difference. Though paid traffic won’t necessarily have instantaneous results, it generally produces quicker results than by using paid traffic alone.

Ideally, paid traffic is the best option to really get the 

business up and running. For people who have a limited budget, it is best to use a combination of free and paid methods to get the best results in the shortest amount of time.

Introduction to Traffic - Traffic is the most important part of any business, whether it is online or offline

.Introduction 

Any Internet marketer knows traffic is the lifeblood of all online business ventures. Just because you build it, doesn’t mean they will come. Building traffic alerts people, and the search engines that a website is on the Internet. Without traffic, there are no buyers. Without buyers, there is no income, and without income, there is no business. Even if you’re not directly selling a product, solely making money on ad clicks, without people there to click the ads, you’re not going to earn any income. 

This Information will walk you through the basics of traffic 

methods you can use, both free and paid, to drive traffic to your website. None of these methods are guaranteed to bring you millions, and none of these methods will present overnight success. No matter how you cut it, Internet marketing takes hard work, and will not bring you instant riches.

In coming day , I’ll discuss various free and paid methods of 

building traffic and their advantages, as well as a bit of information about how you can use each of these to expand your business. We’ll also cover how to make sure you’re getting the most from your paid campaigns, to ensure you’re getting a good return on investment.

Information Where To Get Free CPA

Where To Get Free CPA Information

A good place to find really blunt, honest feedback is WarriorForum. 

You don’t have to join – just search for “CPA” in the Warrior Forum search box.  This is the first place I go to, when I want tips on a marketing method or feedback on a software program.

I don’t waste time wading my way through blog sites filled with biased “reviews” on Google.  And you’ll often find excellent Special Offers targeted for the subject you’re researching. 

Wishing you much success with CPA rewards!

Thanks for reading and good luck with your amazing CPA campaign

Why It Is Important To Do Tracking

The Importance Of Tracking

The best way to keep your offers converting well is to pay attention to your tracking.

Don’t ignore this aspect of CPA marketing – it is really easy to tweak or change ads for a site, based on your results.

At the very least, you should have Google Analytics installed on your site – paste the code right at the bottom of your HTML, immediately before the </BODY></HTML> tags. 

You can also use tracking tools, such as Prosper202 (which is free and fairly easy to use).

Another popular tool is DirectTrack.

Another program I’ve heard positive comments about: Statsrobot.

Actually, I just checked the sales page out for the first time, and not only is it free, it looks easy to use, focusing directly on keeping track of CPA network stats: Which is exactly what you want!

Whatever program you use, however, make sure it tracks clicks, not just sales. Keeping track of clicks is your real key to CPA success.

Website Techniques

CPA Website Techniques

We’ve already discussed picking a domain name, and getting a basic blog set up. We’ve also spoken about the 10 token articles you’re going to populate this blog with (or slightly more than 10.)

Content

One thing to note that will make a huge difference:  If you do treat your blog posts as “token articles”, your site will fall flat, with low conversion or click-through rates. You really do need to be offering visitors valuable content they can really use. 

That means specific information.  “Car insurance is a good thing” is not a sentence likely to grab your reader’s attention. “Here’s a handy checklist of features your insurance should have” promises specific information the reader is going to be able to use, to help himself get superior insurance that really meets his needs.

It really is worth digging round a little in your research, to come up with juicy facts that no other site offers – ones suggested by the keyword phrase your reader is searching with.

We’ve spoken about some popular categories, like debt relief and credit card scores. Anti-aging skin care is another highly converting category.

What I’ve found has worked well for me with these: adding a personal anecdote the reader can identify with. 

This doesn’t mean pages of personal history – just a one or two paragraph anecdote, talking about one specific aspect, before continuing smoothly with specific facts showing the reader how I solved this problem. 

 (Example: Trying coconut oil products, and being really pleased with the results – but not realizing how this oil absolutely doesn’t let your skin “breathe”, and can actually cause serious problems – not to mention the worst acne breakout I’ve had since my teenage years!  I actually got a lot of comments – and a lot of click through on my related CPA insertions – with that particular blog post!)

The other great thing about the Skin Care/Anti-Ageing category: There are often CPA offers for samples of a free product in exchange for contact information. These offers work really well for this category!

To get back to our general methods of content creation, you can write the blog posts yourself, use PLR or have them ghostwritten specifically for you.

Since you’re just starting out, free PLR may even be your only option at the moment.  However, if you do use PLR, don’t drop the posts in “as is”. Not only is PLR deliberately generic and bland, but you may find your site shunned by Google, who will read it as “duplicate content.”

You couldn’t do anything worse for your marketing efforts than have that happen!

PLR is meant to give you a “skeleton” structure, cutting out most of the Research phase that usually goes into writing good blog posts.  Make sure you totally re-word the articles.  Re-write every sentence.  Mix them up.  Cut out sections. Add new sections in.  Beef up statements by adding specific facts that will interest your reader.

But never, never, ever leave PLR posts in their original form.

Ads And Website Colors

One trick used successfully by top marketers: Pick colors for your site that blend with your ads. Contrary to popular belief, ads that “leap out” and assault your eyeballs do not result in good click through rates.

(Avoid flashing or moving ads – testing shows that they annoy more readers than they entice!)

Everything on your page should subtly draw attention to your ads – there should be no sumptuous graphics to distract from them.

On the other hand, make sure your pages are visually interesting and not crammed with hard-to-read text.  People like to scan, looking for high points, when they’re checking out an article. Lots of “white space” helps with this, as do bullet points and subheads in your articles.

Types Of Ads You Display

There are a variety of ads you’ll be offered for each product.  Select the one you feel works best with your website, and is the least obtrusive.

Types of ads usually fall into these categories:

Ø Banners

Ø Email

Ø Newsletter

Ø Pay Per Click (PPC

Ø Popups

Ø Search Engine Optimization (SEO)

Ø Text Links

With banners, text links and PPC, you have the option of starting out by just merely inserting them in relevant content on a web page.  However, the more you do to encourage people to click on them, the better. 

This does not mean asking people to click on the ads! In fact, whatever you do, don’t allow friends and relatives to repeatedly click on your ads – it will be noticed, and you will be penalized.

The best way to encourage click through is to make clicking on your ads seem like a natural step when your interested reader explores your page. That’s where those targeted blog posts come in and highly relevant offers come in.