Free vs. Paid Traffic
You
don’t have to pay to advertise your
website and bring
traffic to it. In fact, there are a number of methods, namely
social media related, that enable you to drive traffic to your website for
free.
However, free of monetary investment
doesn’t truly mean free. Something many Internet marketers forget is that time
also equals money. If you’re starting out on a small budget, you’re going to
have to invest more time to get your business off the ground, but at some
point, the time you spend becomes just as valuable, if not more so than the
actual money you’re “saving” by using free traffic methods. You’ll have to
decide what the trade off is for you, and whether or not you can really afford
to invest money into advertising.
Another
point worth mentioning about free traffic is, you’ll
likely have to spend a
great deal more time before you will see results that make a difference. Though
paid traffic won’t necessarily have instantaneous results, it generally produces
quicker results than by using paid traffic alone.
Ideally,
paid traffic is the best option to really get the
business up and running. For
people who have a limited budget, it is best to use a combination of free and
paid methods to get the best results in the shortest amount of time.
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