Pitfalls
To Beware
One of the most crucial components
lies in matching the right product with the right target market. You’ve just seen a stunning example of how not to do that in the second
fictional site example, above!
Your CPA ad should never look or feel
out of place on your website. It should seem like a natural part and extension
of the services your site offers – something that your target audience will be
highly interested in, or pleased to find out more about.
Finding CPA Networks
It’s a good idea to sign
up with a number of CPA Networks. That
way, if one fails you in some way, there are others to pick up the slack.
Keep the number of
networks nicely diverse, but don’t go overboard at first, until you’ve got the
hang of running your campaigns. You can always add more as you go along.
A good rule of thumb is to
concentrate on picking the right offers for your target market, for the
websites you do have.
Do check out as many as
you can. You may come across an offer that’s so good,
it gives you an exciting
idea for building a site around it. (But do your homework – your keyword
research and offer comparison – before you accept it.)
Here is a list of proven
CPA Networks. There are hundreds more,
and many of these are also solid companies – but this list is more than enough
to get you started, for now.
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