Clickbank Marketplace
1. Sale Price: ($/Sale) This is the
amount that affiliates are earning for referring customers. The amount earned is kept by Clickbank
accounting and pays out every two weeks to the affiliate.
2. Percentage of Sale: (%/Sale) This is
the average percentage commissions earned per affiliate per sale.
3. Referral %: This is the percentage
of sales that people you refer
4. Gravity of Product: The gravity
number is important because it shows the popularity of the product over time.
Every time the product is sold or a new affiliate joins and uses the link the
gravity of the program will change.
CB Trends
The popularity, price and commission paid of the product is
very important.
When it comes to popularity or gravity, unless you are
already a Super Affiliate avoid the products with very high gravity (125+),
because it means that the market will be highly competitive and the chances of
you making sales will be decreased accordingly.
This applies only to Clickbank and not the other commission
driven organizations.
In order to find out if a product is good to add to your
affiliate arsenal, you will want to check it out at CB Trends (www.cbtrends.com) which is a free
service that shows visual representation of what is on the Clickbank
marketplace site making it easier to understand.
There are some useful tracking tools that give you an easy
way to see what is happening with the products you choose including:
Popularity
of the product
Earning
per sale
Percent
per sale
Gravity
Referrals
Commission
If you take the visual representation, combine it with what
you see on Clickbank’s Marketplace, you will have a good idea of whether the
product you’re thinking about promoting is a good one.
Out of the 10 products that you pick to promote over time,
you will want at least 6 of them to be popular.
You want to mix it up so that at least half of what you’re
promoting is more competitive. The rest of the products should be up and
comers, those products that are newer and building in the Marketplace.
CB Engine
CB engine shows you the new products and is an excellent
tool to use if you want to focus on the new product releases. If you are going
to work with Clickbank, which is a good first step into the affiliate arena, CB
Engine should be one of the sites you bookmark and use.
It has a Brand New Products list, re-listed products with a
ton of information to help you make an informed choice about the products you
want to promote.
Each product, new and re-listed, has graphs and visual
representations about the health and viability of the products.
There are a couple of ways to go about finding out more
about the product or service you are about to promote. First, you can buy the
product.
Whether it’s digital or tangible, buying and experiencing
the product will usually make you a better promoter. However, with 10 products,
that can become a bit pricey, so you may want to buy a couple products that you
can afford, and look over the sales pages only of the remainder.
When looking over the sales or pitch page, you will want to
think in terms of being a prospective buyer. Ask yourself some basic questions:
Does the
page, headline and opening paragraph grab your attention.
Is the
page easy to read in terms of colours, graphics and layout of the site.
Is the
message being presented clear and concise and easy-to-understand.
Are there
highlights of important facts, headlines to break up content and pictures that
are relevant to the topic matter?
Does the
page lead you to the logical conclusion where you want to buy the product?
All of these things are important and will make or break you
when people come through your referral link. Having a page where you want to
buy the product will generally translate to high sales conversions.
In that way, the traffic you drive to the product site stand
a higher chance of buying in the end. If the page left you with a ho-hum,
whatever feeling, it is probably quite possible that visitors arriving at the
site will have the same reaction.
As you go about promoting your affiliate products, make sure
that you keep track of the products that are converting well, and the ones that
are not. When you have a hot product that goes warm and then cold, you need to
be ready to get rid of it.
Earlier I told you not to get attached to a product or
service. This is why. You have to know when to get rid of it.
Look at the choices you first made on Clickbank and ask
yourself the questions from above. Are there any products that you might want
to get rid of now?
