Test Your Headlines to See What Converts the Best

The headline is the most powerful text on any page, as it will set the tone for the rest of the site and is the deciding factor on whether more is read on that page, or not.

So if your headline is no good, then you run the risk of no-one reading the rest of your text.  The answer is to test a number of headlines, to see what converts the best.

So first, write what you consider the best headline to be for your product and write some alternatives as well and then test them all.

There are plenty of services on the internet that will help you do this, like Google Analytics (http://www.google.com/analytics/).  This will show things like, how many people visit your site and how long people stay at your site, so you can analyze whether you headline is working. 

The headline is the key to engaging the interest and attention of visitors to your site.  Sometimes it is just a couple of words that can make a huge difference to a sale, or a click away, so please make sure you test and keep testing your headlines.