What Is A Squeeze Page?

Every Internet marketing guru in the world will tell you that your profit is in your list of subscribers and, without a list, you will not have a business. That statement is true and scary enough all by itself to drive you to find solutions, especially if you do not know what a squeeze page is or what to do with it after you get one.

Let's start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names: "squeeze page," "capture page," "lead capture page" and "opt-in page." They are all the same thing.

Let's make it simpler -

The squeeze page's only job is to get your visitors to give you their name and email address,and their wish to subscribe, lets you market to them in return for a free gift.

Basically – a squeeze page is like a sales page but where the 'buy now' button would be, there's a form where the visitor can give you their name and email address (sometimes other details) in return for the product advertised on the page.

By giving you their details they're also agreeing that you can contact them in the future. This should of course be made clear on the squeeze page.

The whole point is to build a list of people you can email again and again and sell to.

Why does everyone in internet marketing use squeeze pages (or at least seem to)?

Because they work.

A lot of internet marketing 'gurus' – by this I mean the big players and millionaires have build their business lists using squeeze pages, and to put it bluntly, these guys don't mess around!

The one thought you can "take to the bank" is that those successful Internet marketers do not waste time and money on processes that do not work. They test and retest everything mentioned above and only use what is proven to increase their income. Use their pages for a classroom and "Copy Success!"

But why a Squeeze PAGE?

Why not just put an opt-in form on your blog or sales page?

The truth is that you cannot rely on casually placing your opt-in forms  just anywhere to motivate your visitors to give you their contact details. A simple opt-in form on the sidebar of a busy blog or on a column of a loaded sales page could be easily overlooked by visitors reading down the page.

And people are beginning to realize that their email address details are valuable, and don't want to just give them away to any marketer. They want to be courted and made to feel special!

Another truth about visitors to your site is that they can and will click off your site in a second. They commonly just scan the page to find the cost of what you are selling or your free bonuses. If you add some affiliate banners and links, and there's way too much distraction to keep them on your page.

Which is why your squeeze page has just one job – to get leads onto your list.

Squeeze pages are all designed around identical concepts. The actual presentation may be different, but the focus and intent is 100% the same on any successful opt-in page. Read behind the words and feel the emotional triggers and subtle guidance those pages are utilizing to get you to spill your details or buy a product. The more you can learn from watching the successful marketing gurus, the better off you will be with your own marketing campaigns.

Most squeeze pages have the same elements or parts:

• An opt-in form waiting for your name and email details. This data goes right to the autoresponder and the new subscriber immediately gets a thank you message and a link for  the  bonus download offered for your sign up. The list owner gets an email with your details and notice of your subscription.

• An introduction to the benefits of your products. These are normally, but not exclusively, bullet points that tell you how you will benefit from subscribing to the blog or newsletter or buying the product. These benefits will be compelling or they are useless. Remember to list benefits and not features. There is a big difference.

• A call to action that creates a sense of scarcity or "losing out" on a great deal. This could be a warning of "only XX widgets available" or "Price increases to $__ in 3 days."

   

  Potential customers need a reason to buy or subscribe NOW.      

Without a strong, emotional call to action, they will just click off     to another site. All buying decisions are truly emotional, and you need to get them whole they're hot, interested and most of all, emotionally ready.

• Two graphic items you will see on a large number of squeeze pages are a picture of the marketer and a graphic signature. While these might be effective for improving the personal connection between the marketer and the customer, these are a matter of personal choice.

Long or short squeeze pages have both been used successfully to increase the conversion rate, which is the percentage of viewers who buy or subscribe. It is, again, a matter of choice. Smart marketers will test both with their sales copy to see which one converts at a higher rate than the other.

I prefer shorter pages, but as ling as you remember that basically a squeeze page is a sales page with the 'buy now' button replaced with an opt-in form you'll not go far wrong.

If you go to most marketer's home pages you;ll find a squeeze page. This is because the home page is often the first site visited by newcomers, and it's an excellent chance to grab them for their lists!

Watch out for information on..............

How To Build Relationships With Your Subscribers