Social Media are Internet platforms that
increase and enhance the sharing of information. This information can be in the form of
pictures, videos, short updates, or blogs. What started as a personal use tool
has grown exponentially and is now playing a vital role in businesses today as
well.
Why
is it important for your business?
It helps you to build and develop your
brand quicker. Social media posts can be
used to drive free targeted traffic to your website. If you’re doing it right,
social media can help you build great relationships with right people. Social
media marketing can also help get you more sales.
There are many social media platforms
you can use. Here are a few very popular ones:
Facebook – This is mass market. Almost
every marketer is on Facebook.
Twitter – This is another mass
platform. Twitter’s messages reach many
of people but the tweets have very short lifespans.
LinkedIn – This platform is good for
professional connections that in turn help you generate sales.
Google+ - Some people feel that Google +
is not very popular, but it is still used as it is closely association with the
search engine.
YouTube – This is becoming a must in
every business. It’s not just a video platform, but is the second biggest
search engine.
Pinterest – This is another platform
which is rising in popularity. This is where customers find inspiration for
shopping. It’s a pre-purchase indicator. Pinterest is perfect for niches like
fashion, beauty, interior design, crafts and food.
Instagram – This platform is popular. Like Pinterest you can put images on it. It
only needs a few images to pull your prospects into your business.
Forums – Joining forums related to your
business is also a very good way to promote your business.
In the beginning it will be very hard
work to make time to spend on social media.
The best way to get out of that is you should write your business goals
and then try your best to stick with them.
In the beginning I found it very difficult to manage, but as I started
to divide my goals in baby steps. They
started working for me.
Start your business today!
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