Sorting Out The Confusion

It might help, at this point, to look at a quick comparison of  3 similar forms of `affiliate’ marketing:

Affiliate Marketing	CPA Marketing	MLM Marketing
Affiliate marketing can be originated from a network – such as Clickbank  – or from an individual marketer.	CPA marketing can originate from a CPA network  - such as AZN Network, CPA Empire, PrimaryAds or Incentaclick – or from a large, recognized company or organization who can afford to run its own ad campaigns	Multi-Level Marketing depends on its members recruiting new members in what is basically an illegal “pyramid” marketing structure.  Ethical internet marketers avoid this model.
Commission payouts are usually once or twice a month, and are based on results (sales)	Commission payouts are less restrictive and are based on actions the end user takes (especially lead generation)
Occasionally offer promotions or product bonuses	Often offers its publishers high-end  contests and promotions
In 95% of all cases, any one will be accepted as an affiliate	CPA networks screening prospective web publishers, often with a phone call as part of the process
You provide the landing page and all promotion.	CPA network or advertiser provides the landing page. You provide the space to display their link or banner ad.