Step by Step Guide

Remember that most of what you see on the list below can be outsourced to competent freelancers:

1) Research the market to ensure your idea is profitable. Your goal isn’t to find a market and give them a product that requires them to first be educated about why they need this product. That’s the long, hard and expensive way of making money. Instead, your goal is to choose a hungry niche… and then give them a product that they’re ALREADY buying.

2) Research the competition so you can develop a better product. Now, you don’t want to just give your market the exact same product as the competitors are delivering to the customers. You want to make your product unique – and you want to make it better. So your next step is to research the competitors’ products to discover how you can improve upon the products the market is already buying.

3) Create the product. Next, it’s time to take action. Shut the ringer off on your phones, lock the door, close your email… and start typing. Start with an outline and a goal to write XXX of words per day. Then keep typing until you finish your eBook – don’t worry about editing, because you can do that once the draft is finished. 

Quick Tip: If you don’t like to type, then try a voice-to-text product like Dragon Naturally Speaking. If creating the product doesn’t sound like something you want to do yourself, then outsource the task.  There are lots of companies you can use to  outsourcing anything you want.

4) Set up your website, including a lead-capture system. Next, you need to write a sales letter that sells your eBook and upload it to a web page. You’ll also want to set up a squeeze page with an autoresponder as a means to get your visitors to join your newsletter list. This is important, because most people won’t buy your eBook the first time they visit your site – the money is in your list!

5) Set up your back end sales system. Most people don’t get rich selling just one product. Instead, they find their wealth is hidden in the back end of their business – this is where existing customers buy more products and more expensive products from you. 

As such, even as you create your first product, you need to also be developing your back end sales system. You should set up various ways to contact and pitch additional products to your existing customers, such as by email, postal mail, membership site forums, blogs or even through links in the products they’ve already purchased.

And there you have it – the five-step path to riches.
It’s not a complicated process. Indeed, you can boil it down to a few words:

Find a hungry market and give them what they want.
So, that’s your first option.  Creating information products.

RECOMMENDED RESOURCE: 

Truth be told, you can make a lot of money online selling tiny, 7-15 page special reports.  

Discover Your USP

What is USP

A unique selling proposition (USP) will often be what makes your reader decide to read more on your site, so you should spend some time considering what your USP is.

A USP clearly answers the question:  Why should your readers choose you and your website over every other website, or option they have?

You absolutely must answer this question in your web copy and all your other marketing efforts.

Really think hard about, why should your reader choose your website, over any other website?  This will be the basis of your USP.

I know that this is not the easiest question in the world to answer and requires a lot of effort, but it is so worth it.  Finding your USP can really transform your website by attracting new readers, getting repeat visitors and people recommending your site.

Here are three things that you can consider to determine your very own USP

         

 Your Customers

First, you need to think about your customers, as it is them who will make the decision to stay on your website, or visit another website.  Think about the benefits they are looking for and what frustrations your website solves.

      

    Your Competitors

Next, consider your competitors - what makes you better than them?  (Having a good USP will properly be a good start, as few of them have a well articulated USP).  Other things to think about are where is the gap in your market, or what are your competitors not providing?

    You and Your Website

Lastly, if you have not managed to find a USP, looking at your customers or competitors, then look at yourself and your website.  What are your strengths and passions? What can you offer that no-one else can?

A USP gives visitors to your website a reason to stay on your site, instead of clicking away to a competitor's site.