Keyword
Research
Now that you’re a little more aware
of what you might be getting into, let’s quickly run over 3 or 4 basic steps you
can take in finding strong long-tailed keyword phrases for the blog(s) and/or
promotion you can see you’re going to have to do. sectio(Skip this section if you’re already thoroughly comfortable
with keyword research.) I do find,
however, there’s a big difference between telling that keyword research is
essential – and showing them what actually happens when you “follow the
formula” and start searching.
This tool is great if you’re not
quite sure what phrases to input, or if you just can’t think up more than a
2-word phrase.
Just input what you’ve got – even if
it’s as simple as the word “CPA” and then click the “Hit Me” button…
Actual search phrases based on the
simple keyword “CPA” are then generated. You will be able to pick phrases you
consider possibilities for your crucial “long-tailed” keyword phrase from the
results.
For example, in the sample list that
follows, I’ll be concentrating on the keyword phrases “cpa marketing” and “cpa
instead of adsense arbitrage”…
This is the next step in your keyword
research.
Take your two phrases – I’ve picked
“CPA marketing” and “CPA instead of Adsense arbitrage” as an example – and
enter both in the search box on the Adwords External Keytool page:
Hit the “Get keyword ideas” button –
and pick likely long-tailed phrases from the results.
(You are looking for ones that
generate at least 1,000 searches in
the Adwords External Keytool. It doesn’t really matter whether you use “Broad”
or “Exact” phrases, at this point.
Remember, what you are trying to do is behave like a “real searcher”.)
3. Google
Search Results
Next, enter your search phrase (in
quotes) into your Google search box. If
the results are less than 150,000 searches, you have a strong keyword phrase.
(The lower, the better!)
But wait – there are only 2 keywords
in that phrase. You want at least
three.
That’s okay, this is how keyword
searches usually go in Real Life – at this point your brain should be ticking
away, with your phrase results suggesting other phrases to enter and check: for
example,
now you’re thinking of “CPA affiliate marketing”, “marketing with
CPA”… perhaps even something from the Adwords Keytool “Related Phrases”
section.]
In this example, since the more
widely known use of “CPA” is for accounting, not internet marketing, I’ve tried
again with “Cost Per Acquisition”. This
gave me the wonderful keyword: ‘Cost Per Click”, with a perfect 1,300
searches.
It meets our 3 word minimum, our
Adwords minimum number – and at 117,000 meets our requirements for the Google
search:
4. Check
to see if your domain name is taken
Your optional final step, if you
don’t already have a website to put your CPA link on – have your usual web
hosting company account all opened up and ready to roll.
If the domain name is not taken – and
for purposes of CPA, the extension doesn’t matter so much (though people trust
.COM names the most) – register it.
You can use a “cheap” domain name
registrar like GoDaddy.com for this.
Remember however the beauty of (Cost Per Action” or “Cost Per Acquisition) that you don't create the landing pages at all ----- you just send the people to the advertiser’s landing page.
you can promote, using them as your secret weapon.
