Selling Advertising Space

This is another option for monetizing your blog: getting paid by others, usually on a monthly basis, to place ads on your site.

However, this method also requires that your blog is fairly successful to begin with. No one will pay to put their ads on a blog that gets 4 traffic hits a day.

But if your blog is doing well, receiving a steady flow of visitors every month, and making some money on its own, then it might be a good time to consider this option.

How do you get people to pay you for adspace? Well, assuming your blog gets a fair bit of traffic, you could simply place your own ad somewhere on your blog calling out advertisers. Problogger does this.

You could also contact other blogs in your niche and ask them if they would be interested in displaying ads on your blog.

The amount you'll get paid will ride primarily on the amount of traffic you get. Your blog's Page Rank and Alexa Rank may also affect the pricing.

Another option is to join an ad network. Ad networks serve as brokers between advertisers and publishers. In order to be accepted into an ad network, your blog will likely have to meet certain minimal traffic requirements.

Blogsvertise and Blogards are two examples of these types of ad networks.

However, if you do join an ad network, be prepared for them to take a cut of your profits.

Another way to monetize your blog is by using Google Adsense.

As you've browsed the net, surely you've come across websites that contain these types of links:  - like on the side of websites - these ads are called Adsense

This type of ad is called Adsense. When a visitor comes to your site and clicks on one of these links, you get paid a certain amount, usually in the range of a few cents to a few dollars (although potentially much more than that, depending on your keywords).

The intent with Adsense blogs is to place the ads in a prominent area where they are likely to catch your visitor's attention. Basically, you don't want the visitor to stick around, you actually want them to click OFF of your blog, because you get paid when they do.

Generally, it's a good idea to place Adsense above the post area, and on the sidebar. Find a Wordpress theme that's designed specifically for Adsense and this will become much easier.

I won't get into the details of Adsense. Simply sign up for an account if you're interested in using this method. There are plenty of places to learn about Adsense all over the internet.

Campigns

How to Make Your Campaigns Profitable

When you run paid traffic campaigns, it is important to run them 
with a plan. Obviously running your campaigns at a higher daily budget will make it possible to pay for more clicks, but if you’re paying for clicks that aren’t amounting to anything, you’re not going to get anywhere. If you’re not getting a decent ROI, then the money you’re investing becomes a waste. To ensure your campaigns are profitable, you should be engaging in split testing to see which copy/design converts better, and you should be tracking your results. Only when you start seeing good results, should you consider increasing your budget to increase exposure.

Split Testing

Split testing, also known as A/B testing, is a method of testing 
what works better for your business. For websites, it splits the traffic in half, sending part of the traffic to one or more variants of the pages in the site, and sending the other half to a different variation. This helps you to see how people are behaving, and determine whether the copy/design elements/placement of certain things works better on one option vs. another.

You can do this with your ads, by slightly varying your ad copy 
for one set of keywords and using a different variation for another set of keywords. Then, you can set the landing pages for each ad to be slightly different version of each other, so you can see which set of keywords is doing better for which landing page. Then, you can switch them around to determine whether it is the ad copy, the keywords, or the landing page that is affecting conversion rates.

You can do split testing with one variation at a time to make it 
easier to see what is making the impact, or you can do multivariate testing to determine the best possible combination within a shorter amount of time. However, with multivariate testing, you need a considerable amount of website traffic to get accurate results.

For those starting out, run two landing pages across the same ads.
 Then, run the same two landing pages against a different set of ads. Look at website analytics to determine what did better. Run the landing page that did the best with the opposite ads. Did it still perform well? If not, it’s the ad. If so, then it’s the landing page.

SplitTesting.com offers free split testing. You can use it to split 
test anything, from the fonts you’re using, to pricing, copy, forms, colors, and images and layout. If you’re having trouble analyzing the results and figuring out what to change, the team at Split Testing can help, but you will be charged a fee for this service.