Outsourcing Video Creation
What happens if you don’t know the first thing about creating a
video sales letter and absolutely hate the thought of even trying to do it
yourself? You’ll have to outsource it, of course.
Outsourcing can be effective, but just remember that you will lose
your special, unique voice, and no one but you will understand your product the
way you do. For this reason, it’s critical that you work hand-in-hand with your
video creator in order to develop a script that really showcases your product
the way you would.
If you decide to outsource the creation, be sure you check out
samples the person has done to ensure they are capable of creating the kind of
video you want, and make sure you have the basics of your script ready.
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