26. Host Beneficiary Relationships
Host beneficiary relationship involves establishing good relationships with other businesses so that you can have access to their already existing customers. In practice, the other business is a non-competing business that has spent years attracting and building relationships with customers who are prime prospects for your product/services. It is a strategy that brings more customers and cash within a short period.
27. Networking
A business can grow its list through people it has already met in the past. For example, the people already in contact with the business have hundreds of other contacts that the business can contact. As such, effective networking is important in reaching out to these people. Besides, meeting new people and making new contacts also help in growing the list. Networking requires proper communication skills, ability to create a lasting impression, and the ability to manage contacts database effectively.
28. Qualified Lists
The list of qualified prospects influences the marketing success of a business because it can eliminate all marketing waste. The list consists of people having proven interest in the product/service of a business. By focusing on the qualified list, the business can market its products/services to the right people, and, therefore, avoid wasting time on the wrong targets.
29. Public Relations and Publicity
Businesses can use mainstream media to disseminate factual, interesting, and newsworthy information to their customers, employees, and other stakeholders. Examples of media a business
can use include radio, television, magazines, trade journals, newsletters, and newspapers among others. Ability to approach PR correctly will enable a business to create a reputation for
attracting customers. However, these channels are often costly, and, therefore, the need to balance them with other channels.
30. Circle of Leverage
This is a step-by-step strategy for dealing with the single most common and frustrating problem of gaining access to the correct audience. Circle of leverage helps the marketer through
bureaucracy and identify they people they need to see. For instance, it is possible to reach the desired prospects regardless of their positions or levels of experience. The strategy is fast and
less expensive, yet it overcomes the challenge of getting through to the right persons.
More tips to follow in next blog.
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